Yi Lin Lam Email & Phone Number

Singapore

Singapore

• Manages atrium spaces, advertising space, and vending machines in the mall.• Focus on driving footfall and boosting tenant sales.• Collaborating closely with tenants, advertising agencies, media, contractors, and potential partners.

Singapore

• Collaborated with over 100 brand partners to strategize and execute monthly promotions and new product launches. Managed communication plans with outsourced creative agency, ensuring seamless integration of promotion mechanics and banners on the e-commerce website and in-store.• Conducted comprehensive analysis of post-campaign data, focusing on gift-with-purchase (GWP) redemption rates and sales performance. Shared valuable insights and recommendations with the internal team and brand partners, contributing to the enhancement of future campaigns.

Singapore

• NUS Business Field Service Project (FSP) for Business-to-Business (B2B) Marketing solutions aimed to attract new customers and retain existing customers to increase business revenue.

Singapore, Singapore

• Led marketing workshops and invited established speakers from P&G and TBWA to share their marketing experience to the student body which garnered over 50 targeted sign-ups per workshop• Communicated and liaised with the invited speakers to design specific marketing-related content catered to the student body and let the connections grow

Singapore, Singapore

Singapore, Singapore

• Fostered effective communication with clients from the public sector (Ministry of Social and Family Development —Families for Life, Spark Connections; Ministry of Communications and Information; FWD Singapore) and led the development of comprehensive campaign briefs for creative endeavors. Articulated clients' requirements to the internal team to ensure a cohesive and targeted approach in campaign execution.• Orchestrated out-of-home (OOH) advertising, social media posts and activations, email marketing, guerrilla marketing, corporate partnership and video projects in line with the clients’ marketing objectives and brand guidelines.

Singapore, Singapore

• Developed interactive marketing content like educational articles, podcasts, video and grew social media presence on platforms like Linkedin, Facebook and Instagram. • Achieved the highest engagement on LinkedIn for 3 consecutive months (3.49%, 4,59% and 7.01%) and followers increased by 906 from May to July • Sourced, phone qualified, and profiled candidates through LinkedIn Recruiter, Monster, Careers Future, and RDB database. This meticulous process yielded a notable success rate, with 55% of the identified candidates successfully shortlisted by the client for interviews, showcasing the effectiveness of the recruitment methodology.

Singapore, Singapore

• Communicated effectively with the customers to satisfy their skincare needs• Handled the cashiering and stock take duties to ensured smooth operations• Hit 100% monthly product sales target

Singapore

• Tracked and assembled office documents such as the invoices and purchase orders via the company’s data management system to ensure smooth and timely operations• Assisted and tracked incoming shipment/delivery to ensure the stock items, quantities and delivery dates were accurate on Excel

Singapore

• Performed outstanding sales with consistent results and secured over 20 contracts per day on street shows• Recruited 4 members to build a sales team and accelerated the group’s performance to hit 100% sales target • Led and trained newcomers on sales pitching and communication techniques to build better customer relationship and increasing the number of referrals

Bachelor Of Business Administration - Bba, Business Administration

Specialize in Marketing and Business Analytics Awarded NUS Business School Silver Colors Award 2020 Clubs Events Co-Head in Marketing.

Business Bachelor'S Degree, Business Administration And Management, General

Student Exchange Programme in London Ontario, Canada

Fintech (Online)

Took an online Fintech Course with Asia University during the COVID-19 pandemic period.

3 Distinctions (Biology, Economics, Project Work)

Activities and Societies: Secretary of the Interact Club (Exco) Orientation Group Leader for Orientation 2018National Youth Achievement.