Lan Anh Lê Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

- Retail Strategy & Budget Planning, Business Planning, Retail Development:• Exceeded revenue targets by over 110% in 2022.• Forecasted new store openings and opened 2 new Franchise Daniel Wellington Watch stores and 1 Watch Me multi-brand watch store such as Calvin Klein, Tommy Hilfiger, Guess, Michael Kors, Fossil … in prime locations in 2022.• Implemented a strategic plan to reduce operations costs by 20%, while maintaining operational capacity, through a comprehensive analysis of profit and loss statements.• Developed a buying plan based on sales and inventory analysis, and trending factors.- Store Marketing and Operating Management:• Collaborated with the Online & Marketing department to create and execute marketing campaigns that exceeded sales targets.• Oversaw store visual merchandising and ensured that sales team members followed visual merchandising guidelines.• Established stock control procedures and mechanisms to ensure optimal inventory levels in stores- Shopping Mall Management: Established good relation with Shopping Malls in regards to upcoming campaign programs to drive sales to stores, looking for potential locations for expanding Retail system- Leadership people Management:• Successfully managed 7 retail stores and led a team of 26 sales staff, including 7 who were promoted to store leaders.• Conducted regular store visits to analyzed store and staff performance, conducted competition surveys, and provided staff training.- Liquidation Event Management: • Established strong relationships with Event/Malls partners, resulting in an average of 3 clearance events per month. Opened 1 pop-up store and averaged 6 clearance events per month in Q4 2022.• Sold 1,000 watches in Q4 2022 and 500 watches in Q1 2023.- Key Account Management: Managed two Key Account (ACFC and DAFC) in term of wholesale business. Opened 8 new POS and sold 400 Calvin Klein watches for CK boutique (ACFC) in Q4 2022.

Ho Chi Minh City, Vietnam

- Developed and delivered comprehensive business report and analyze the performance of each sales channel. Report direct to Country Head.- Developed the Budget Plan, Business Plan for company in term of coordinated with each Sales Manager. Supported Country Head in term of making the Business Plan for several important Brands.- Responsible for logistics, import and export procedures;- Computeed the landing cost, work out the retail pricing and update to system;- Working direct with Principal to update all marketing informations and share to Sales Department;- Developed and delivered various formats for order placement working (sales & stock analysis), reports, shipping docs, procedures. Improve the quality of the working system.- Promoted to Retail Manager position after 03 years contribution.

Ha Tinh, Ha Tinh, Vietnam

- Responsible for logistics, import and export procedures. Working directly with Customs Deparment, handle shipping documents. Report to Managing Director.- Working with Supplier, negotiate pricing and commercial term, close the contract;- Responsible for sales the agricultural and aquatic product of company’s projects;- Established good relationships with local Department to open and expand company’s projects;- Managing, measuring, monitoring other indicators of sales, profits, costs in term of P&L working for each projects;