Lan W.

Lan W. Email and Phone Number

Senior Product Analytics Manager @ PayPal
san jose, california, united states
Lan W.'s Location
San Jose, California, United States, United States
About Lan W.

Product and Marketing analytics expert in fintech/payment industry: statistics, A/B test, modeling, marketing campaign targeting and measurement, digital marketing, CRM, visualization, deep-dive, customer life-cycle analysis, retention & customer lifetime value, cannibalization, KPI forecast, international expansion of product, GTM strategy.

Lan W.'s Current Company Details
PayPal

Paypal

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Senior Product Analytics Manager
san jose, california, united states
Website:
paypal.com
Employees:
30222
Lan W. Work Experience Details
  • Paypal
    Senior Product Analytics Manager
    Paypal Apr 2022 - Present
    Product analytics of PayPal financial services products (debit card, Direct Deposit, Savings, etc.)
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  • Paypal
    Customer Portfolio Analytics Manager
    Paypal Jul 2021 - Apr 2022
    New corporate metrics, insights around customer trends, analyses for corporate and regional strategies
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  • Paypal
    Marketing And Product Analytics Manager
    Paypal Apr 2020 - Jul 2021
    Product analytics of Xoom: retention, churn forecast, lifetime CV, and cannibalization analysis
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  • Paypal
    Marketing Analytics Manager
    Paypal Nov 2016 - Apr 2020
    Acquisition and engagement of PayPal CreditMarketing and product strategy of PayPal Consumer Financial Solutions (debit card, direct deposit, cash in and out)
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  • Discover Financial Services
    Manager - Marketing Analytics
    Discover Financial Services Apr 2014 - Nov 2016
    Greater Chicago Area
    Inactive segment of customers managementBalance transfer direct mail and digital campaign optimizationCustomer Contact Strategy (inbound telemarketing)Retention
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  • Discover Financial Services
    Project Manager - Marketing Analytics
    Discover Financial Services May 2012 - Apr 2014
    Greater Chicago Area
    Customer Contact Strategy (CCS)
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  • Kemper Corporation
    Marketing Analyst Ii
    Kemper Corporation Mar 2008 - May 2012
    Greater Chicago Area
    Develop marketing reports, define matrix and reporting logic; Ad-Hoc analysis; Email campaign performance and spam analysis; web traffic and SEM analysis; develop profit plan; competitive analysis of on-line quote flow; call forecast; call priority optimization; tracking system management;
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Lan W. Education Details

Frequently Asked Questions about Lan W.

What company does Lan W. work for?

Lan W. works for Paypal

What is Lan W.'s role at the current company?

Lan W.'s current role is Senior Product Analytics Manager.

What schools did Lan W. attend?

Lan W. attended The University Of Alabama, Shanghai University Of Finance And Economics.

Who are Lan W.'s colleagues?

Lan W.'s colleagues are Deepak Prakash, Jeremy Mccrorie, Sheryl Oakman, Jamie Miller, Peter Pancho, Tu Vo, Bhagya Raj.

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