Lana Beloded (Bilodid) Email & Phone Number

Ukraine

Киев, Украина

Technostyle-Pro (TMSpecial4You)production and wholesale B2B (office chairs; office and home furniture.TOP 10 in segment)Operating Director (managing national distribution channel, finances)Wholesale and logistics management, marketing=>key partner’s sails growth +60% in 2021;=>margin grouth+15%;=> reduction of stock levels and increase of turnover- Strategic planning, budgeting (P&L, Cash Flow, KPI).- Strategy of sales growth implementation (optimization and standardizing contract conditions).- Management of purchasing, logistics (stock and 3PL improvements).- Providing of marketing efficiency improvement (pricing, promotion).

Kiev Region, Ukraine

Studio Moderna European company, headquarters in Slovenia(TM Dormeo, Delimano, Ruvus, TOP SHOP etc. – leading international omnichannel, multi-brand and direct-to-consumer electronic retailer in Central and Eastern Europe;– TOP 10 it the segment)Retail Director (national chain, homeware and health products)Store chain management, “Top Shop” 15 (23) shops=>best LFL sales performance in 2019;=> profitability (+EBITDA) by the end of 2020 (despite the lockdown and market dynamics);=> reduction of stock levels and increase of turnover- Strategic planning, budgeting (P&L, Cash Flow, KPI).- Implementation of automation and optimization of business processes (innovations made in 2019,2020).- Management of purchasing, logistics (stock and 3PL improvements).- Providing of marketing and merchandising efficiency improvement.- Project management: opening, closing, renovation of retail stores.- Negotiations with landlords on lease agreements, contracts signing (rent reduction).- Team leading, HR (up to 100 people, implementation of motivational, supervision and training systems).* business trips ~ 1.5-2 months a year (Ukraine)

Украина

Rost LLC (TM LuxeForm, manufacturing and wholesalers, furniture components, TOP 5 in the segment) Head of project (manufacturing and distribution B2B), 1 subordinate=> development from scratch of new line (product) - 1 year project;=> managing effective launch and distribution B2B of new product- In-depth analysis of the structure and dynamics of the market.- Development of complete product concept (from collection/design range to pricing policy and commercial proposals; development of standards and guidelines/manuals for distributors).- Participation in exhibitions, product presentational events (up to 200 people), training sessions for dealers and sales team (B2B).- Product stocks manufacture, packing& raw materials logistics management (Austria, Italy, Poland, Ukraine).* business trips ~ 1.5 months a year (Ukraine)

Киев, Украина

SPORTMASTER(Ukraine, retail, TOP-5 sports&outdoor goods –chain 32*+3 stores)head of department “retail, category management”, 16 subordinates(procurement, all commercial functions; 8.5 years)reports directly to the CEO =>category management of the national chain “Sportmaster” 32 regular multiband stores, 1 Outlet/ discounter; 2 flagship stores “Columbia”- Organizing an effective category management team (structure development from 4 to 16 people).- Implementation of the world's best practices in merchandise management (total transformation of business processes, centralization of ordering and logistics functions/- Carrying out automation of category/productmanagement processes (at all technological stages).- Annual in-depth analysis of global Sports Goods trends (regular visits to international exhibitions to find new vendors and negotiate with partners).- Providing regular monitoring of competitors and analysis of Ukrainian market dynamics.- Planning and budgeting of commercial activities and performance (KPI).- Managing to obtain the best commercial terms of procurement of goods (negotiations with suppliers).- Organization of permanent searching process for new suppliers on the Ukrainian market (new products, better conditions).- Category management team leading (16 people).- Providing high-quality interaction with partners, inner divisions and branches in other countries.

Uae, Dubai

MIR FZCO (import and wholesale trade, jewelry)head of sales dep. (UAE, Dubai, contract labor), 5 subordinates=>successful experience in organizing a team and sales management of a new division- Setting up B2B, B2C sales department (team, processes, reporting standards).- Implementation of accounting and planned functioning of the new department (budgeting and financial analysis).* business trips ~ 1 month a year (China, Hong Kong)

Allen Ltd / Tendens(import and wholesale trade,gifts and season decorations, TOP 10 in the segmenthttp://tendens.com.ua/purchase & logistic manager (foreign economic activity), 2 subordinates=> work with manufacturers (Europe, China) and scouting international exhibitions (Canton Fair, Frankfurt Fair etc.) => 4 years of experience in logistic operation and distributing products/services (B2B and B2C); import- Full cycle of work on import (search products, negotiate conditions, purchase on contract bases and organize delivery of goods from China, Korea, India, Philippines - by container (sea); Italy, Holland, Germany, Hungary, Greece - road freight).- PR and research (work with the media – interviews about trends; organizing and running master classes; co-working with designers to find out customer’s needs.- Supporting sales team to manage showrooms and teach/train products & collection specifics.* business trips ~ 3-4 months a year (China, Thailand, Europe)

Master'S Degree, Economics And Management

Kyiv National Economic University named after Vadym Hetman (№1 in the ranking of economic universities of Ukraine according.

Marketing Director

Program: Mini MBA - "Marketing" advanced training course of personal professional development on the basis of KROK Business School