Lana Hoffman Email & Phone Number

Cricket is Australia’s one true national sport with a men’s and women’s team that capture the nation every summer along with two of the biggest domestic competitions in the country – the Weber WBBL and KFC BBL. Committed to the growth of the WBBL and BBL, I work with an expert team to lead the brand narrative of the Big Bash nationally, positioning the competition as the ultimate summer entertainment experience. We want everyone to love the Big Bash, driving emotion in the hearts and minds of our fans, participants and the broader community. -Provide strategic insight and input advising on marketing strategy, planning and execution -Lead the strategy and development of integrated marketing and communications plans for Big Bash Leagues -Manage an expert marketing team to support the delivery of commercial objectives for the League, attendance, viewership and connecting to participation -Direct the development of creative and media briefs with effective research insights, and clear, measurable objectives-Strong stakeholder engagement throughout the process with key CA, State and Club stakeholders-Build national presence and awareness via an integrated channel approach-Fostering a culture of continuous improvement by thinking innovatively

Perth, Western Australia, Australia

The Western Australian Museum is a vibrant centre of inspiration, learning and enjoyment for everyone. It preserves, documents and shares collections relating to the State’s natural and cultural heritage. It collaborates with people across Western Australia to share the stories and voices of diverse communities. It works alongside national and international organisations, contributing to global research, promoting life-long learning, and developing and hosting world-class exhibitions.In this role I led the strategic development, planning and execution of the Museum’s marketing,audience development, branding and events strategies to promote the WA Museum, itsstrategic priorities, diverse programs and services.-Ownership and development of operational strategies to increase awareness of the WA Museum, identifying and creating new audiences, as well as engage and develop strategic partnerships-Leads and manages the WA Museum’s audience research program including user research-Manage, implement and evaluate the Museum’s brand strategy-Provide strategic promotional direction to develop the creative direction and key marketing propositions including pricing, naming, and visitation projections-Provide leadership, management and mentoring support to a high performing team of 15 staff

Perth, Western Australia, Australia

Responsible for developing and delivering tactical marketing campaigns, I worked to drive strategic outcomes for the organisation across my expanded portfolio. Managing the events program, I ensured a strong link to brand, product and customer objectives as well as overseeing the integration between partners and stakeholders to maximise leveraging opportunities.-Devise and implement marketing strategies and campaigns designed to engage, retain and grow -Develop and implement strategies to track, enhance, nurture and extend the consumer life cycle through the relevant channels, transitioning customers across the various products-Manage the WA Cricket and Perth Scorchers brand hierarchy strategy and standards-Manage digital marketing including paid social, web approach, e-DMs and digital customers -Work with Cricket Australia and other key partners to effectively implement local strategies to drive event awareness and attendance-Consolidate all data to gain clear insights into customers to enable informed decision making-Control departmental budget to drive economies of scale for all marketing programs-Drive a greater focus on brand metrics growth and marketing integration across commercial partnerships to provide strong return on objectives-Ensure the event experience across Perth Scorchers match day products align with brand experience and strategic purpose-Leadership of a high achieving team of staff members

Perth, Australia

As the Marketing & Brand Manager at the WACA I was responsible for developing and delivering key strategic marketing plans and activities to meet strategic objectives and successful reach of all brand programs in market. -Lead the development and implementation of integrated marketing strategies and campaigns across membership, tickets, international and participation to engage, retain and grow the business to meet strategic objectives-Develop and implement strategies to track, enhance and extend the customer life cycle through the relevant channels-Improve, negotiate and book all media placements including TV, digital, radio and outdoor through both agencies and directly-Drive and implement channel specific strategies with a focus on building digital lead generation, brand awareness and share of voice within the market -Manage the WACA and Perth Scorchers brand standards to ensure consistent and professional positioning

London, United Kingdom

Working closely with managing directors and marketing specialists within Continental Europe, the Middle East and Latin America, I was responsible for the development and implementation of digital and creative services as a recruitment solution tool for companies and organisations. -Responsibility for driving the development and growth of Digital & Creative Services across 21 countries within continental Europe, the Middle East and Latin America -Work closely with local country teams to create market leading candidate attraction strategies and multimedia campaigns. This included the project management of identified solutions such as bespoke websites, targeted email campaigns, social media strategies, pay per click advertising, video, digital postings and print advertising -Development of internal stakeholder and key client engagement strategies to drive sales -Identification of key target markets to further develop, including launch campaigns -Increase the global profile of the division-Produce detailed analytical reports to ensure successful campaign delivery and ROI

London, United Kingdom

Working closely with operational directors and specialists, I worked to assist with the planning, implementation and evaluation of all advertising for the UK and Ireland business. This included national/regional/specialism based marketing and advertising, coordinating and implementing campaigns by assembling and analysing ROI and assisting in the preparation of strategies, plans and objectives.These marketing initiatives supported the fee and performance objectives of the business, as well as growing market share and enhancing the reputation of the Hays brand.Key responsibilities-Delivery of integrated advertising campaigns for high profile UK marketing campaigns and key specialist areas-Delivery of all print and online advertising in national and trade press publications for the UK. This included working effectively and cross collaboratively with a number of internal stakeholders-Manage contract renewals and negotiations across print and digital suppliers ensuring alignment to business objectives and providing value for money-Work closely with the team to ensure the smooth implementation, delivery and roll out of agreed advertising activity/inventory -Keep up-to-date on market innovation and monitor/assess new marketing trends/capabilities

Southampton, United Kingdom

Key Responsibilities-Work to ensure all internal stakeholders maintain brand consistency across all marketing tools and elements to build the University’s reputation -Work effectively and cross collaboratively with a number of academic units to ensure marketing plans were in progress and effectively monitored -Develop the editions of New Boundaries, the University’s research magazine from its inception to finalisation, including its distribution to key stakeholders -Undertake market research on all existing postgraduate programs for the faculty and develop marketing plans to improve their promotion and increase student recruitment -Undertake competitor analysis and propose product promotion for four new postgraduate course offerings within the United Kingdom -Review and report on recruitment events, making proposals for future improvement -Facilitate and develop key marketing collateral for course promotion, including photography, video content, advertising, eDMs, banners and flyers

Perth, Australia

Key Responsibilities-Develop integrated marketing and advertising campaigns to recruit undergraduate and postgraduate students-Work to develop and implement integrated strategies including paid advertising, website and digital communication, events, customer enquiries and public relations, together with their evaluation (including budget control) and final evaluation-Ensure all campaigns were integrated and tracked through the CRM system and drive customer engagement-Develop media strategies including the purchasing of media space-Work effectively and cross collaboratively with a number of key internal stakeholders to ensure effective marketing plans were developed and aligned with strategic marketing plans-Work with creative and media agencies to book, produce and implement campaigns

Perth, Australia

Key Responsibilities-Development and coordination of all events including major recruitment exhibitions and corporate activities-Work with the campaign team on marketing and advertising development that aligned with events-On-going maintenance and assessment of the university’s sponsorship strategy including the sponsorship policy and website-Assessment and appropriate progression of all sponsorship requests-Development the Curtin Wire, an online newsletter, distributed twelve times per, including the sourcing and development of articles and maintenance of the database

Perth, Australia

Key Responsibilities-Development and implementation of professional advancement events for young PR practitioners-Assistance and development of content for the quarterly chapter publication-Development of monthly networking events-Annual recruitment of new members-Continuous relationship management with chapter members

Bachelor Of Arts, Mass Communications (Public Relations)

Project Management Short Course

Education record