Lana Hoffman Email & Phone Number

Cricket is Australia’s one true national sport with a men’s and women’s team that capture the nation every summer along with two of the biggest domestic competitions in the country – the Weber WBBL and KFC BBL. Committed to the growth of the WBBL and BBL, I work with an expert team to lead the brand narrative of the Big Bash nationally, positioning the.

Perth, Western Australia, Australia

The Western Australian Museum is a vibrant centre of inspiration, learning and enjoyment for everyone. It preserves, documents and shares collections relating to the State’s natural and cultural heritage. It collaborates with people across Western Australia to share the stories and voices of diverse communities. It works alongside national and.

Perth, Western Australia, Australia

Responsible for developing and delivering tactical marketing campaigns, I worked to drive strategic outcomes for the organisation across my expanded portfolio. Managing the events program, I ensured a strong link to brand, product and customer objectives as well as overseeing the integration between partners and stakeholders to maximise leveraging.

Perth, Australia

As the Marketing & Brand Manager at the WACA I was responsible for developing and delivering key strategic marketing plans and activities to meet strategic objectives and successful reach of all brand programs in market. -Lead the development and implementation of integrated marketing strategies and campaigns across membership, tickets, international and.

London, United Kingdom

Working closely with managing directors and marketing specialists within Continental Europe, the Middle East and Latin America, I was responsible for the development and implementation of digital and creative services as a recruitment solution tool for companies and organisations. -Responsibility for driving the development and growth of Digital & Creative.

London, United Kingdom

Working closely with operational directors and specialists, I worked to assist with the planning, implementation and evaluation of all advertising for the UK and Ireland business. This included national/regional/specialism based marketing and advertising, coordinating and implementing campaigns by assembling and analysing ROI and assisting in the.

Southampton, United Kingdom

Key Responsibilities-Work to ensure all internal stakeholders maintain brand consistency across all marketing tools and elements to build the University’s reputation -Work effectively and cross collaboratively with a number of academic units to ensure marketing plans were in progress and effectively monitored -Develop the editions of New Boundaries, the.

Perth, Australia

Key Responsibilities-Develop integrated marketing and advertising campaigns to recruit undergraduate and postgraduate students-Work to develop and implement integrated strategies including paid advertising, website and digital communication, events, customer enquiries and public relations, together with their evaluation (including budget control) and final.

Perth, Australia

Key Responsibilities-Development and coordination of all events including major recruitment exhibitions and corporate activities-Work with the campaign team on marketing and advertising development that aligned with events-On-going maintenance and assessment of the university’s sponsorship strategy including the sponsorship policy and website-Assessment.

Perth, Australia

Key Responsibilities-Development and implementation of professional advancement events for young PR practitioners-Assistance and development of content for the quarterly chapter publication-Development of monthly networking events-Annual recruitment of new members-Continuous relationship management with chapter members

Bachelor Of Arts, Mass Communications (Public Relations)

Project Management Short Course

Education record