Lana Koretsky Email & Phone Number

Boston, Ma, Us

We are building a home design platform supported by the largest consumer marketplace for searching and ordering samples of design materials for home renovations (tile, countertops, paint, wallpaper, flooring, and more). We help homeowners make more bold and inspired material design decisions through inspiration you can actually sample, ultra-realistic visualization tools, and seamless overnight sample ordering.DesignShop is part of Materia, the company that transformed how professional designers discover and specify materials through its Material Bank platform.

Boston, Ma, Us

Led strategy and execution of digital growth channels, incl. Social, Display, and Online Video across 4 brands (Wayfair, AllModern, Joss & Main, Birch Lane) and 2 geos (US and Canada). Managed a $200MM budget and 17 team members.

Boston, Ma, Us

Led TV (Broadcast & Cable) and Online Video (Connected TV, YouTube & Programmatic Video) incl. paid advertising and organic branded content across 5 brands and 2 geos. Managed a budget of ~$150MM and 15 team members.

Boston, Ma, Us

Led Direct Mail & Catalog and Online Video Marketing for Wayfair US & CA and specialty & luxury brands (AllModern, Birch Lane, Joss & Main, and Perigold). Channel coverages included YouTube, Meta, Programmatic Online Video, Print Catalog, and Direct Mail (prospecting, retargeting, & remarketing) with a budget of $200MM and 20 team members.

Boston, Ma, Us

Led Wayfair's online video and direct mail marketing channels across 4 brands and 2 geos.

Boston, Ma, Us

Drove US and Canada online video channel strategy to grow the channel and deliver on aggressive ROI targets. Managed a budget of $20MM and led a team of 4 to rapidly test, learn, and optimize performance, enhance measurement, and build/manage relationships with existing and new, innovative partners in the space. Collaborated with Creative to inform content development based on customer behavior and ad performance.

Worldwide, Oo

Managed global strategy, operating model, organizational design, and change management efforts for Fortune 500 manufacturing and life sciences clients.

Cambridge, Ma, Us

Entrepreneurship & Innovation Track

Kuala Lumpur, Desa Petaling, My

Completed two projects for the Coach and Grow Program, a government-funded entrepreneur development program in Malaysia. Conducted participant engagement assessment and proposed recommendations across the participant life cycle related to process flow, communications, and culture as part of MIT's Global Entrepreneurship Lab. Accepted an invitation to return in August 2014 to conduct an impact assessment of the program, enhance the quarterly reporting process, and participate in investor pitch sessions.

Worldwide, Oo

Advised clients in the areas of organization strategy, including organization assessment, organization design and governance, process improvement, and talent strategy. Experience across multiple industries and sectors, including consumer products, aerospace and defense, insurance, healthcare, life sciences, and financial services. Developed innovative analytics solutions, eminence, and proposals.

London, England, Gb

Conducted research, analysis, and reporting to support development of new accounts

London, England, Gb

Conducted data cleansing, analysis, and modeling; translated findings into proposed recommendations for client retirement plans

Wilmington, Ma, Us

Developed an HR toolkit and dashboard to track key metrics; Developed manager HR handbook to support recruiting; Conducted location analysis to identify retention risks due to a proposed office move; Supported compensation analysis and planning

Master Of Business Administration (Mba)

Bachelor Of Science, Business Administration

Ba, Psychology