Svetlana Prodius Email & Phone Number

Netherlands

Retearn is a FinTech startup of savings products- Led the definition, development, and launch of the MVP, including technology selection, development process structuring, talent acquisition, and collaboration with partners and third parties; delivered a market-ready product within 9 months;- Formulated a strategic vision and roadmap, developed a business model based on P&L projections for the upcoming 2 years, and established quarterly OKRs.- Prioritized backlog from scratch to achieve MVP (2х2 Priority Matrix);- Implemented Agile principles to manage cross-functional collaboration with product, marketing, and development teams to deliver 10+ features and achieve 20% improvement in time-to-market efficiency;- Collaborated with developers to connect products to KYC provider SumSab. Prepared requirements for integration with payment provider Mercury via API; - Developed and documented a comprehensive Product Requirements Document (PRD) outlining the information architecture and database integration between the app, wallets on TON, Solana, and ETH blockchains, and smart contracts;

ivi is online video streaming service with 60mln MAU, provided in Web, iOS&Android app, Smart TV| B2C, SaaS - Influenced by the implementation of personalization in the company's strategy in 2021 and 2022;- Grew engagement ↑15% YOY conversion to content views due to improved personalization through ML for users for web, mobile, smart TV;- Streamlined the onboarding process, achieving an 80% completion rate and 20% increase in customer activation metrics within the entry funnel, resulting in accelerated revenue growth;- Redesigned SignUp/SignIn form with optimized pipeline (CR to registration ↑10.2%);- Generated, designed and implemented 15 product values on increasing video conversion, reduction of additional sign-ups, rising video conversion after onboarding (creating onboarding features that suggest users to select content for watching).- Prepared the UI detailed specifications for development in order to make transferring the design to development much easier.

United States

Ultimate Guitar is the best platform for music makers to learn and play songs they love, provided in Web and iOS & Android app- Was a part of the Activation Team, grew the ARPU by 34% relative, based on customer discovery process for new musicians, which entailed collecting data, conducting qualitative and one-on-one interviews with users and teachers; - Conducted over 100 + A/B tests to find out the best solutions to increase conversion rate purchases, by collaborating with full-stack developers and data analytics, and discussed concepts and mockups, implementation review, and tracking results;- Advised to create a design system in Figma for the MuseScore;- Participated in two events and presented our experimentation best practice in order to promote the Ultimate Guitar brand;

- Managed the requirements with the sales team in a gathering process with 10 stakeholders (banks and financial services), identified weaknesses in product implementation, suggested improvements, and presented results weekly;- Implemented and launched 10 projects for banks. Including Raiffeisen and Open Bank - 3.6M customers;

United States

Web and iOS/Android App- Use new gamification approach in Onboarding screens for explains long-term value and motivation to key actions.- Taught designers to use design thinking, journey mapping, user and competitive research to make the UX is seamless.

St Petersburg, St Petersburg City, Russia

Alfa Business Mobile for SMEs - iOS/Android App- Redesigned colour and clarity. Create a new huge section as Payment Hub and Communication Hub. - - - Launch and design more than 20 product updates features.- Conducted onsite 10+ usability testings with existing users and 30+ remote interviews with potential users and 80+ user testing as they review our prototype for immediate feedback on usability understanding.- Managed research and redesigned B2B and B2C, B2G Payment by increasing payments by 15%. - Leading Icon system, more than 140 contributions. Alfa Private Departament - new app and current iOS/Android App- Created an innovative mobile application for 3 months which help Private clients to analyse investing strategies and watch all finances including investment, debit and credit.- Developed style and interfaces for the new referral programme.- Conducted user testing for confidence convenience design.

International online platform for education, job search, and the storage and use of your academic and professional achievement data.- Oversaw the work process to deliver the first MVP in 3 months.- Created a digital product brand, information architecture, UX, and UI with early prototype deliverables going through higher-level approvals and feedback. Delivered design handoff for the developing team.- Hired brand and UX/UI designers to work with me to successfully launch an MVP.

Moscow, Russia

Moscow, Russia

Bachelor'S Degree, Business Administration And Management, General

First And Second Class Ba (Hons), Civil Engineering