Lana Bear Email & Phone Number

San Francisco Bay Area

• Currently managing 4 high volume locations totaling $8M in sales with 60+ employees. Responsible for all operations, visuals and staff growth. • Proactively created and rolled out our Sr. Stylist program for the entire chain to support the selling culture, nurturing and rewarding our top sellers. • Pioneered social media platforms and events in the field, creating content, increasing follower count/foot traffic and raising awareness around the impact these tools have on our clientele and ultimately sales. • Effectively reduced shrink in 2 of our highest loss stores, which removed them from the “Target Shrink Program”, earning the title of “Most Improved” in 2012. • Took the reigns of the 4 Bay Area stores in 2013, creatively restructuring the teams, inspiring and motivating the selling culture and finessing the presentation to achieve the highest fiscal year in their history, a +7% comp on +13% comp.

• Responsible for all marketing and events to drive sales as well as the 4 retail stores, creating structure and policy/procedure to maximize productivity and efficiency. • Coordinated a cross country tour for the brand to host pop up shops requiring product shipments, venue securement, travel & marketing in 30 different US cities in a 5 week period.• Developed Johnny's lecture series, which was and continues to be the brands most profitable venture, being featured in Inc., Wired, TEDx, Forbes, WWD & NPR.

• Responsible for product development and purchasing across multiple classes including textiles, furniture, accessories, lighting, holiday & wax.• Used my trend scouting research to develop 2 new products in my classes, which we purchased over 10,000 units of ongoing for multiple seasons due to their success. • Fostered a strong internal network which still serves me today with our directors, president, shared services, recruiters, merchandisers & peers enabling me to continue providing opportunities for current employees to grow within the URBN inc family. • Utilized my strong communication skills to negotiate margins and pricing with vendors to effectively meet my margin goals each quarter.

Key Contributions Included:Delegated and oversaw projects in all departmentsProcessed daily cash reconciliation at opening and closingFacilitated staff training Assisted Merchandisers in floor sets, and prototypes.

Key Contributions Included: Hiring, training and managing staff for 3 locationsOpening, closing and cash reconciliationScheduling, ordering supplies, basic office operationsFull knowledge of coffee, teas, and pastries

Associate Of Arts Degree, Merchandise Marketing

Courses Included: Applied Buying Merch. Planning and Control Merch. Trend Analysis Merch. Presentation Management Skills Public Relations

Associate Of Arts (Aa), General Education

General Education Courses Including: Psychology English Communication Math