Lana Bishop Email & Phone Number

Houston, Texas, United States

Houston, Texas

Houston, Texas Area

Designed and executed marketing strategies across multiple channels (social media, Web, email campaigns, tradeshows). Provided strategic marketing tactics targeting customer contact centers in all industries. Managed Microsoft Dynamics CRM to support sales and marketing activities. Built library of customer testimonials, case studies, videos, and datasheets. Project lead on RFP/sales proposals, industry recognition opportunities, company events, and new employee onboarding.Selected Results: Implemented nurture marketing: led to largest annual revenue in company’s 27-year history. Executed brand refresh modernizing 50+ marketing assets and established brand standards. Designed and executed email marketing campaigns that consistently achieved open/click rates above industry average. Improved business development activities by customizing CRM including 60+ automated processes and custom reports. Creative multi-event marketing campaign earned AMA Crystal award nomination. Publications: CRM Magazine, CIO Review, and Houston Business Journal.Strategies: Worked closely with sales team to execute marketing strategies based on industry, region, and solution requirements for CX communications, process automation, workforce optimization, and AI. Implemented integrated marketing tools with CRM generating a 200% increase in qualified leads. Developed social media automation to achieve efficiency and increase followers. Collaborated with manufacturers launching 20+ new solutions: writing press releases, hosting Webinars, and managing marketing campaigns. Managed manufacturer co-marketing fund program resulting in reducing company’s marketing budget by 50%. Managed three Website redesigns, implemented WordPress, and contributed proven SEO content.

Houston, Texas Area

In 2012, my son and I moved to this Woodland Heights condo community: comprised of 16 units located in the Houston Heights, which I call 'our little oasis in the big city'.I had first seen this property back in the late 80's--after it was first built: my mom and I were looking to move closer into the city from the Champions/North Houston area. I immediately fell in love with the property. It reminded me of NYC and of Brownstone homes in many movies I'd seen. Fast forward, while my home sits high with several steps leading to my front door like a Brownstone, not so much a Brownstone that I had as a 19 yr. old romantic. But still, it's close! Wonderful community!I have served on the Condo Association Board as President/Property Manager for several years and implemented many homeowner enhancements:We are now self-managed! After 3rd party property management firms failed us, I led us to transition to self-management. Success on many fronts, including Financials, Insurance, Vendor ManagementPortal for homeowners to access important docs, preferred vendors, etc.Financial Oversight ManagementLast but certainly not least: I have successfully managed over 20 flood claims for several condos with repeat flood events as well as 10 units that flooded during Hurricane Harvey (2017). Successful $200K+ in flood claims management.I now want to empower condo and town home communities and homeowners to transition to a successful self-managed community. I truly believe condo and town home owners are the best people (over 3rd party, outsourced management firms) to handle their own community. My goal is to educate and empower those homeowners. Please check out www.visitempower.com to learn more.My son, dog Jack, and I LOVE our home and I'm especially delighted I fell in love decades ago and finally landed in my oasis in the big city. Doesn't get better than that!

Built and managed operations processes to support start-up firm offering options (over inflated funeral home pricing) to clients to affordably purchase caskets, monuments, and end-of-life planning tools.Selected Results:• 19% decrease in costs by establishing and managing outsourced partnership for after-hours 24/7 support during funeral emergencies.• Implemented inventory audit and tracking, resulting in 30% insurance premium reduction; received an immediate $23K premium refund.• Developed and managed Web portal to onboard 10,000+ life insurance broker firms and agents.• Empowered managers and employees by replacing dated processes with proven technology solutions.Strategies: Worked closely with management and customer advisors to understand uniquely sensitive customer needs. Developed and implemented solutions to improve processes (MS CRM, Share Point, VoIP phone system and contact center platform) that were cost-effective and easy to adopt/train. Nurtured relationships with manufacturers and shipping vendors to ensure costs of goods sold achieved revenue goals.

Houston, Texas Area

Provided a wide range of marketing and communications management promoting local prepaid phone service—a burgeoning industry borne of the Telecommunications Act of 1996. Selected Results:• Successfully led marketing strategies during tremendous growth: increased market share in 17 states leading to 200K+ customers in two-year span.• Designed and executed program to deliver point-of-sale collateral and sign-up procedures to 40,000 retail locations (Western Union, Fiesta and HEB stores).• Managed celebrity spokesperson, radio and TV ad production and media buys.• Project lead for 400+ agent contact center communications; collaborated with managers to create call flows, scripts, call handling metrics and reporting.