Lana Bosch Email & Phone Number

Johannesburg, Gp, Za

City Of Johannesburg, Gauteng, South Africa

Edenvale

Helping you find your dream home and/or sell your current home.

• Client Services• New business development - Global • Digital Marketing / Social Media Management• Market research• Marketing strategy analysis and development

Johannesburg Area, South Africa

PROGRESS AND POWER CONSULTANCY April 2011 – Current Freelance Marketing Consultant for individuals and companies. Services include: • Brand and product activation• Digital Marketing / Social Media• Editing / Proofreading• Event co-ordination and planning• Market research• Marketing strategy analysis and development• Media sales and advertising• Promotions• Public Relations

Johannesburg Area, South Africa

Achievements: • During the opening year I was successful in securing new business and was involved in all operations and public relations.• Designed all marketing material• Successfully ensured that all criteria were met to maintain a 4 star grading as outlined by the Tourism Grading Council of South AfricaResponsibilities:• Development of new business / Maintenance of existing business• Rate negotiations and reviews / Handling objections• Researched and updated Competitor SWOT Analysis• Website analytics, preparation, research and updates

Johannesburg Area, South Africa

Responsible for Mercure Hotel Bedfordview, followed by the representation and promotion of Mercure South Africa and Accor International, which comprised approximately 4000 hotels, 12 Brands.Achievements:• Successfully increased client base of Mercure Bedfordview by 300% within 3 years • Managed Mercure SA Dynamic Pricing introduction, planning and implementation• Compilation and preparation of Annual Sales & Marketing Plan including Re-estimates and Budget Planning, inclusive of occupancy and revenueResponsibilities:• E-mail marketing for promotion, retention and advertising• Maintain CRM and Loyalty Programs to ensure consistency of service for customers• New business development for local and global business• Digital and print advertising • Website Distribution Analysis / Website research / Site updates• Assess and develop strategies to establish and meet targets• Competitor updates, market trends and monthly market share reports • Preparation of quarterly reports presenting competitor analyses and sales • Compilation and preparation of Sales Statistics / Trend Forecasting & Analysis / Yield Statistics Report for Distribution Managers• Analyze international pricing and marketing guidelines as well as inter-hotel coordination initiatives and ensure they are applied accurately and effectively

Bachelor'S Degree, Marketing Management

1st Year MNM1502 Customer Service (passed with distinction) FAC1501 Introduction to Accounting MNM1503 Introduction to Marketing MNM1505.

Matric