Lana Heim Email & Phone Number

Atlanta, Ga, Us

Atlanta Ga And Rochester Ny

Consumer Imaging Division - US & Canada (1995-2002)Key contact for over 120 major national retail accounts: Target, Wal-Mart, Kmart, CVS, Sams, Costco, Eckerds, Publix and Kroger. Trained district managers, store managers and store personnel on new product releases and procedures. Provided in-house management training on digital photo finishing.•Successfully negotiated with store and/or district managers regarding space and inventory issues, ensuring corporate compliance standards were met at all locations.•Implemented national promotion programs for new products and services that consistently exceeded sales goals.•Increased retail sales for film and photo finishing over 50% by maximizing product placements and by effectively training key store employees on product benefits and features.•Achieved the following recognition from senior management for outstanding performance:o1st place in District for incremental sales in 1st and 2nd quarteroBronze Award winner for excellence in salesoTop 3 in Eastern Region for incremental display sales•Increased display space of Kodak products at Sams Club over 100% by developing a strategic sales plan and by effectively negotiating with their district and store managers.•Selected to participate on a national team that developed a training and product knowledge manual for all sales representatives. Manual was approved and distributed company wide.•Provided field training on highly technical photo processing equipment for over 50 stores in the Atlanta District, ensuring proper equipment usage and increasing the sale of related products.

Rochester Ny

Coordinated photographers for national and worldwide events including the Summer & Winter Olympics, Superbowls, NASCAR races, College Bowls. Planned and implemented major trade shows, conventions, meetings and special events. Key contact for Professional Photographers Kodak Gallery Award Program. Interfaced with the Associated Press, photographers, advertising agencies, suppliers and national newspapers on a daily basis. Created national press releases.•Received commendations for coordinating and managing the Kodak Pictures of the Year book and photo CD.

Rochester Ny

Coordinated and directed supplier, photographers, advertising agencies and national newspapers on print production and film merchandiser projects. Managed vendor scheduling. Reviewed, maintained and protected corporate identity standards and trademarks. Reviewed press checks.•Spearhead selection of new print advertisement vendors, reducing production costs 40%.•Created Point of Purchase Kodak film displays, on time and within budget.•Produced over 2,100 print advertisement projects, generating $1.8 million in sales within seven months.

Rochester, Ny

Worked with all levels of management, from CEO’s to department managers. Managed stock option exercises for senior executives. Executed and maintained executive compensation enrollment. Disbursed monies to retired executives.•Developed and implemented computerized executive compensation plan, improving record keeping and efficiency.

Bachelor Of Business Administration (B.B.A.), Computer Science

Print Media Courses