Lana Herring 🇺🇦 🇺🇸 Email & Phone Number

Oklahoma City, Ok, Us

Conroe, Tx, Us

Social Media Strategy: Crafting tailored strategies for small and medium businesses.Visual Design: Creating cohesive brand visuals for social media.Content Creation: Developing engaging content across platforms.Web Development: Designing user-friendly websites for optimal performance

Fort Worth, Texas, Us

Implemented targeted social media strategies across Instagram, Facebook, and X, optimizing reach through curated content and strategic hashtag usage.Managed online communities, fostering engagement and dialogue to enhance brand presence and audience interaction.Created and published compelling content to drive audience engagement and promote show awareness.Utilized analytics tools to track performance metrics, generate insights, and produce detailed reports for performance evaluation and strategy refinement.Analyzed competition-building strategy to identify key tactics, audience targeting methods, and content approaches employed by industry competitors, informing strategy development and differentiation efforts.

Htx4Ukraine.org (HTX4Ukraine is a Houston-based volunteer-run organization with a mission to SAVE LIVES IN UKRAINE.), Houston, TexasCreate a social media strategy Development of visual concepts and feeds,Publishing posts and hashtags for Instagram, FacebookCreate designs for all social media platforms (Instagram, Facebook).Creation of design for events

Miami, Florida, Us

Developed and implemented high-impact social media plans aligning with global communications goals across TikTok, Instagram, Facebook and TelegramCreated visually captivating concepts and feeds (Content Creation) to enhance brand presence on social media platforms, including Instagram, TikTok, Facebook and TelegramDesigned graphics for posts, reels, and stories, ensuring compelling visual content across all platforms.Published posts and utilized targeted hashtags to maximize reach on Instagram, Facebook, and Telegram.Conducted analytics and generated reports to track performance, adopting a detailed approach similar to monitoring and tracking social campaigns.Achieved over a 2x increase in Instagram followers within a 4-month period through effective social strategies.Conducted market research and analysis to inform content strategy, reflecting a constant and detailed understanding of social platforms.

The social media marketing agency for supporting small and medium businesses in Ukraine. Created a social media strategy,Designed visual concepts and feeds,Content creations and hashtags for Instagram, Facebook, Linkedin, and YoutubeDevised and designed websites (Webnode, Tilda, Wigbo)Google Analytics, Microsoft productsDesigned presentations, booklets, certificates, youtube courses, and other designs

Kyiv, Kyiv Region, Ua

The biggest Ukrainian business and financial site in Ukraine, (Monthly audience is more than 3.2 million unique users) with 100+ employeesManaged a team of 15 sales managers. Formulated marketing, brand planning, and business development strategies to drive revenue growth. Supervised the day-to-day sales activitiesDetermined strategic planning, operating management; key account management; People management, and team building Built a highly competent sales teamAchievements: Like-for-like 2015/2016: the growth by 55%; Like-for-like 2016/2017: the growth by 30%; Like-for-like 2017/2018: the growth by 25%; Started a new advertising agency ADLOVE (adlove.ua); Started a new PR agency NOPROBLEM;

Advertising agency for work with medium size businesses in Ukraine with 20 employeeCreated all business processes from scratch. Communicated a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members. Cultivated excellent relationships with new prospects and existing customers. Prepared strategic planning; Operating management; Key account management; People management; Led a digital marketing team; Implemented Social Media Strategy Achievements: Like-for-like 2016/2017: the growth by 50%; Like-for-like 2017/2018: the growth by 45%; Like-for-like 2018/2019: the growth by 35%;Led digital media marketing, social media marketing, and display advertising initiatives, incorporating experience in supporting social strategies in the celebrity, entertainment.Spearheaded corporate advertising campaigns, developing and implementing strategic initiatives to enhance brand visibility and drive customer engagement.Collaborated closely with agency partners to conceptualize and execute integrated marketing campaigns across various channels, including digital, print, and social media.Managed advertising budgets and monitored campaign performance metrics, optimizing strategies to maximize ROI and achieve business objectives.Cultivated strong relationships with key stakeholders and cross-functional teams to ensure alignment of marketing efforts with overall business goals.Analyzed market trends and competitor activities to identify opportunities for innovation and maintain a competitive edge in the marketplace.

Kyiv, Ukraine, Ua

CEOResponsibilities:• Budgeting and forecasting• General strategy • Team building• Operations management;• Sales management;• Pricing and discount policy;• People management;• Analysing the client base;• Personal selling.

Certificate, Strategic Studios

Master Of Business Administration (Mba), Business Administrations And Management, General.

Certificate Of Completion, Basic Managerial Program "Practical Management"

Certificate, Управление Организацией

Certificate, Общие Продажи, Мерчендайзинг И Маркетинг

Certificate, Business Administration And Management, General

Bachelor'S Degree, Teacher

Certificate, Introduction To Social Media Marketing