Lana Herring ๐บ๐ฆ ๐บ๐ธ Email and Phone Number
My core competencies include graphic design, content creation, analytics, and digital marketing. I use Canva and InShot to create engaging and visually appealing graphics and videos for Instagram, Facebook, and Telegram. I also write compelling captions and hashtags, and track metrics such as engagement rate, reach, and follower growth. Additionally, I create designs for events, websites, presentations, and other materials. I have an MBA degree and certificates in strategic vision, management, and leadership from reputable institutions. I am fluent in English, Ukrainian.
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Social Media And Digital Marketing ManagerHelping Ukraine UsConroe, Tx, Us -
Company OwnerLana'S Agency Sep 2023 - PresentSocial Media Strategy: Crafting tailored strategies for small and medium businesses.Visual Design: Creating cohesive brand visuals for social media.Content Creation: Developing engaging content across platforms.Web Development: Designing user-friendly websites for optimal performance -
Social Media StrategistMerit Street Media Jan 2024 - Apr 2024Fort Worth, Texas, UsImplemented targeted social media strategies across Instagram, Facebook, and X, optimizing reach through curated content and strategic hashtag usage.Managed online communities, fostering engagement and dialogue to enhance brand presence and audience interaction.Created and published compelling content to drive audience engagement and promote show awareness.Utilized analytics tools to track performance metrics, generate insights, and produce detailed reports for performance evaluation and strategy refinement.Analyzed competition-building strategy to identify key tactics, audience targeting methods, and content approaches employed by industry competitors, informing strategy development and differentiation efforts. -
Social Media Manager And Designer (Volunteer)Htx4Ukraine Mar 2022 - Mar 2024Htx4Ukraine.org (HTX4Ukraine is a Houston-based volunteer-run organization with a mission to SAVE LIVES IN UKRAINE.), Houston, TexasCreate a social media strategy Development of visual concepts and feeds,Publishing posts and hashtags for Instagram, FacebookCreate designs for all social media platforms (Instagram, Facebook).Creation of design for events -
Social Media CoordinatorRubic.Us Feb 2023 - Jun 2023Miami, Florida, UsDeveloped and implemented high-impact social media plans aligning with global communications goals across TikTok, Instagram, Facebook and TelegramCreated visually captivating concepts and feeds (Content Creation) to enhance brand presence on social media platforms, including Instagram, TikTok, Facebook and TelegramDesigned graphics for posts, reels, and stories, ensuring compelling visual content across all platforms.Published posts and utilized targeted hashtags to maximize reach on Instagram, Facebook, and Telegram.Conducted analytics and generated reports to track performance, adopting a detailed approach similar to monitoring and tracking social campaigns.Achieved over a 2x increase in Instagram followers within a 4-month period through effective social strategies.Conducted market research and analysis to inform content strategy, reflecting a constant and detailed understanding of social platforms. -
Company OwnerHetman Agency Oct 2019 - Oct 2022The social media marketing agency for supporting small and medium businesses in Ukraine. Created a social media strategy,Designed visual concepts and feeds,Content creations and hashtags for Instagram, Facebook, Linkedin, and YoutubeDevised and designed websites (Webnode, Tilda, Wigbo)Google Analytics, Microsoft productsDesigned presentations, booklets, certificates, youtube courses, and other designs
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Commercial Director Liga.NetLigamedia Jan 2015 - Jul 2019Kyiv, Kyiv Region, UaThe biggest Ukrainian business and financial site in Ukraine, (Monthly audience is more than 3.2 million unique users) with 100+ employeesManaged a team of 15 sales managers. Formulated marketing, brand planning, and business development strategies to drive revenue growth. Supervised the day-to-day sales activitiesDetermined strategic planning, operating management; key account management; People management, and team building Built a highly competent sales teamAchievements: Like-for-like 2015/2016: the growth by 55%; Like-for-like 2016/2017: the growth by 30%; Like-for-like 2017/2018: the growth by 25%; Started a new advertising agency ADLOVE (adlove.ua); Started a new PR agency NOPROBLEM; -
CeoAdlove Apr 2016 - Jun 2019Advertising agency for work with medium size businesses in Ukraine with 20 employeeCreated all business processes from scratch. Communicated a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members. Cultivated excellent relationships with new prospects and existing customers. Prepared strategic planning; Operating management; Key account management; People management; Led a digital marketing team; Implemented Social Media Strategy Achievements: Like-for-like 2016/2017: the growth by 50%; Like-for-like 2017/2018: the growth by 45%; Like-for-like 2018/2019: the growth by 35%;Led digital media marketing, social media marketing, and display advertising initiatives, incorporating experience in supporting social strategies in the celebrity, entertainment.Spearheaded corporate advertising campaigns, developing and implementing strategic initiatives to enhance brand visibility and drive customer engagement.Collaborated closely with agency partners to conceptualize and execute integrated marketing campaigns across various channels, including digital, print, and social media.Managed advertising budgets and monitored campaign performance metrics, optimizing strategies to maximize ROI and achieve business objectives.Cultivated strong relationships with key stakeholders and cross-functional teams to ensure alignment of marketing efforts with overall business goals.Analyzed market trends and competitor activities to identify opportunities for innovation and maintain a competitive edge in the marketplace. -
CeoMi6, Digital Agency Apr 2006 - Jan 2015Kyiv, Ukraine, UaCEOResponsibilities:โข Budgeting and forecastingโข General strategy โข Team buildingโข Operations management;โข Sales management;โข Pricing and discount policy;โข People management;โข Analysing the client base;โข Personal selling.
Lana Herring ๐บ๐ฆ ๐บ๐ธ Skills
Lana Herring ๐บ๐ฆ ๐บ๐ธ Education Details
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Kyiv-Mohyla Business SchoolStrategic Studios -
Kbs Kyiv Business SchoolGeneral. -
Mim-KyivBasic Managerial Program "Practical Management" -
Ka Groupะฃะฟัะฐะฒะปะตะฝะธะต ะัะณะฐะฝะธะทะฐัะธะตะน -
Ka Groupะะตััะตะฝะดะฐะนะทะธะฝะณ ะ ะะฐัะบะตัะธะฝะณ -
OleromGeneral -
Kyiv Pedagogical UniversityTeacher -
CourseraIntroduction To Social Media Marketing
Frequently Asked Questions about Lana Herring ๐บ๐ฆ ๐บ๐ธ
What company does Lana Herring ๐บ๐ฆ ๐บ๐ธ work for?
Lana Herring ๐บ๐ฆ ๐บ๐ธ works for Helping Ukraine Us
What is Lana Herring ๐บ๐ฆ ๐บ๐ธ's role at the current company?
Lana Herring ๐บ๐ฆ ๐บ๐ธ's current role is Social Media and Digital Marketing Manager.
What schools did Lana Herring ๐บ๐ฆ ๐บ๐ธ attend?
Lana Herring ๐บ๐ฆ ๐บ๐ธ attended Kyiv-Mohyla Business School, Kbs Kyiv Business School, Mim-Kyiv, Ka Group, Ka Group, Olerom, Kyiv Pedagogical University, Coursera.
What skills is Lana Herring ๐บ๐ฆ ๐บ๐ธ known for?
Lana Herring ๐บ๐ฆ ๐บ๐ธ has skills like Digital Marketing, Online Advertising, Digital Strategy, Advertising, Media Planning, Online Marketing, Social Media Marketing, E Commerce, Web Marketing, Sem, Web Project Management, Seo.
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