Lana Ho Email & Phone Number

Daly City, Ca, Us

San Francisco, California, Us

* Managed Financial Education public site pages* Supported management of the editorial calendar for digital education content efforts and visibility* Collaborated with LOB partners, SMEs, and third party vendors while utilizing SEO principles and resources to identify, create new content * Led Wells Fargo Military Veterans site redesign and served as the product lead for Financial Health microsite project* Performed monthly analysis for content management and optimization* Participated in UAT of public site pages in development * Provided status updates as needed for key digital, marketing, and product stakeholders* Executed maintenance requests for public site updates

New York, New York, Us

• Lead editor of BioSpace, a life science website with more than 4 million unique pageviews a month, with a 10-15% increase annually• Managed production process from start to finish of 83 monthly SEO-friendly, AP style newsletters using multiple CMS platforms and third-party email marketing services and tools-with a 95% on time or accelerated delivery rate• Increased website usage and content effectiveness by using Google Analytics and Adobe Omniture to analyze user and audience behavior• Managed editorial calendar as well as freelancers to ensure content quality and efficiency• Worked with IT and third party vendors to roll out a new, user friendly mobile website• Collaborated with marketing on social media platforms/campaigns• Supervised, provided leadership and overall guidance to junior team members

• Aggregated, maintained and oversaw content for three life science websites• Solely responsible for managing community blog and social network updates• Collaborated with marketing on the launch of our 30-year life science regional map campaigns• Worked with IT and other departments to increase efficiency• Interact with clients, sales representatives to ensure proper and concise delivery of ads and content.• Provided marketing with advertising insight and support• Managed a database of 20,000 companies using the CMS tool• Cross team with IT and other department for beta testing to ensure proper roll-out of new products and features

* Served as the primary liaison between sales and online services to ensure concise delivery of advertisements and content* Updated Intranet site of company with company announcements and updates* Accurately updated news portals with breaking news under publishing deadlines daily* Managed a clinical trials database totaling 7,000+ trials*Collaborated with internal departments to market bi-yearly regional map campaigns

• Managed own reference database called Reference Manager for Research and Development• Updated database daily with new information.• Provided administrative and laboratory support for scientists and research associates in the synthetic chemistry department.• Assisted in filing of grants/proposals administration.• Reduced downtime by troubleshooting computer/database problems and upgrading systems.