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Lana is an experienced startup and high-growth business executive, specializing in category defining consumer experiences.Currently, Lana is the Co-Founder and CEO of some.place.Lana's leadership journey involves bringing together top global talent and spearheading innovative ventures. Known for her creative vision, Lana excels in conceptualizing and leading initiatives that push boundaries and set new standards. Her proficiency extends to integrating cutting-edge technologies like blockchain and AI, elevating brand value, and expanding market presence.Prior to some.place Lana founded Mon Purse, the first on-demand, 3D accessories brand that achieved mass customization at scale, with digital and physical presence globally.Following her exit from Mon Purse in early 2018, Lana advised a boutique investment bank, a global early-stage VC firm, and a middle-market private equity firm. Lana has been honored with nominations like Ernst and Young Entrepreneur of the Year in 2018 and recognition among the top 50 in retail in Australia.Lana is also a sought after speaker at global events such as Women's Wear Daily (WWD) in London and Tokyo, ShopTalk, Shopify+ conferences, and various global technology, retail, and media forums.Based between Australia and the United States, Lana leverages her global perspective to drive innovation and success in the ever-evolving landscape of retail.
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Founder And CeoSeemiraSan Francisco, Ca, Us -
Co-Founder & CeoSome.Place Mar 2020 - PresentSydney, Au -
Class Of 2023Techstars Jul 2023 - Oct 2023New York City, New York, Ussome·place was chosen to participate in the Techstars Tech Central Sydney Accelerator 2023, powered by the NSW Government.Being selected from a pool of over 500 applicants, we feel honoured to join this inaugural cohort comprising twelve outstanding startups.Techstars, one of the world’s leading accelerator programs, is renowned for its commitment to fostering innovation and empowering entrepreneurs. -
AdvisorAntler Apr 2019 - Dec 2020Singapore, Sg -
AdvisorComcap Llc Oct 2018 - Oct 2019San Francisco, Ca, Us -
Founder & CeoMon Purse Jan 2014 - Apr 2018Alexandria, Nsw, Au -
Marketing & Sales Director (Sold In 2014)Icoverlover Sep 2012 - Oct 2014At iCoverLover we are dedicated to making smartphone and tablet cases a little more amazing.Our Corporate Program empowers some of Australia's largest household brands with mini billboards, via Corporate tablet and smartphone cases which not only protect company devices but add a touch of unique personality and style.
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Business ManagerMcm Entertainment Jun 2012 - Sep 2012Richmond, Victoria, AuManaged a portfolio of top-tier media agency relationships. -
Senior Account ManagerNews Life Media Oct 2011 - Jun 2012Sydney, Nsw, AuSenior Account Manager in an agency facing role. Responsible for cross-selling across the News Life Media Food brands including MasterChef Magazine, Delicious & Donna Hay Magazine, as well as the associated online & digital platforms such as EDM's, taste.com.au, iPad applications and mobile extensions.Working across agencies such as MediaCom UM, Initiative, Hyland Media, Match, PHD, MEC, Maxus. -
Account Manager - Australian Good Taste MagazineNews Magazines May 2010 - Oct 2011AuDirect and agency territory responsibilities included the key representation of News Magazines products, responding to client briefs as well as creating proactive proposals, cross-selling across the News Magazines food titles, selling and managing Woolworth’s in-store promotional activities. Other responsibilities entailed rate negotiations, working to a set monthly budget to secure sales and increase the market share, activity reporting to the National Sales Manager and working closely with multiple stakeholders such as: National Australian Good Taste Advertising Sales team, Woolworths Liaison Manager, Creative Services, Marketing & Research, Production and Editorial, Digital and Strategic Response.Highlights• Won "Best New Business under $100,000" at News Magazines• Attended the Second Annual News Limited Sales Excellence Conference & Awards in September 2011• Increased territory growth by 30% YOY from 2010-2011 • Growth of top 5 clients by up to 35% YOY• Initiating and driving integrated group proactive proposals • Promoted to Senior Account Manager in October 2011 -
Account Manager, Special Reports At The AustralianNews Limited Oct 2009 - May 2010Working closely with The Australian Newspaper National Advertising Sales Team and Newsnet to sell Special Reports media solutions. Special Reports topics ranged from Business, Health & Wellbeing, Education, Mining & Engineering, Industry Specific Reports.Promoted to Account Manager on Woolworths Australian Good Taste Magazine in May 2010
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Public Relations & Marketing FreelancerFreelance Services Jun 2007 - Sep 2009Pocket Shoe pocketshoe.com.auNude by Nature Cosmetics nudebynature.com.audeGroots MediaBestrestaurants.com.au Bestgifts.com.au
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Marketing Communications ExecutiveCombined Insurance Jul 2005 - Jun 2007Chicago, Illinois, UsResponsible for all Internal and External Communications, PR and Events. Reported to the National Marketing Manager. -
Business Development RepresentativeUnilever Aug 2004 - Feb 2005Blackfriars, London, GbGraduate Business Development Representative.FMCG Portfolio including the following household name brands: Streets, Lipton, Dove, Continental.
Lana Hopkins Skills
Lana Hopkins Education Details
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University Of Technology SydneyInternational Business & Marketing Major -
University Of Technology SydneyAnd Scientific Writing
Frequently Asked Questions about Lana Hopkins
What company does Lana Hopkins work for?
Lana Hopkins works for Seemira
What is Lana Hopkins's role at the current company?
Lana Hopkins's current role is Founder and CEO.
What is Lana Hopkins's email address?
Lana Hopkins's email address is la****@****rse.com
What is Lana Hopkins's direct phone number?
Lana Hopkins's direct phone number is +614217*****
What schools did Lana Hopkins attend?
Lana Hopkins attended University Of Technology Sydney, University Of Technology Sydney.
What are some of Lana Hopkins's interests?
Lana Hopkins has interest in Innovation, Fashion, Yoga, Marketing, Nutrition, Entertainment, Fitness, Media, Travel.
What skills is Lana Hopkins known for?
Lana Hopkins has skills like Advertising, Marketing Communications, Marketing, Marketing Strategy, Social Media Marketing, Advertising Sales, Crm, Digital Media, Digital Marketing, Public Relations, New Business Development, Negotiation.
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