Lana Jensen Email & Phone Number

Build and enhance MPAC’s reputation by implementing strategic deliverables.May 2023 Prosci® Certified Change Practitioner

Ontario, Canada

- Digital Marketing Strategy- Social Media Management

London, Ontario, Canada

Managed channel and end-user content development within the safety and industrial business group. Approved cobranded marketing materials from channel partners managing the change process on required assets. Protected branded content in the United States and Canada by implementing a creative briefing process with internal clients. Managed external agency.

London, Ontario, Canada

Built marketing programs to and through channel to drive end-user customer growth. Leveraged insights through customer research. Built a channel marketing portal to facilitate self-service for new product launches and digital assets. Developed a webinar series during the pandemic to facilitate channel loyalty and generate demand.

London, Ontario, Canada

Developed strategy, brand and marketing execution plan for Scotchbrite brand in Canada. Responsible for strategy execution including P&L, new product launches, and led a team of integrated marketers. Built the first English and French television advertising campaign growing the brand in a declining category.

London, Ontario, Canada

Developed the marketing strategy for Command, ScotchBlue, retail 3M abrasive and retail 3M safety products. Managed the P&L and executed plans to drive growth. Built Command Canada’s first website presence.

Commerce, Marketing

Public Relations Certificate, Public Relations/Image Management