•Website publishing: Building, publishing, and editing new and existing website pages across our various websites, including those in different languages.•Social media marketing: Delivery of social media content, campaigns, strategy, and reporting.•Employee advocacy: Expansion and enhancement of our employee advocacy and social selling programmes.•Email marketing: Build and deliver email marketing campaigns with the goal of increasing client engagement, conversions, lifetime value (LTV) and loyalty•Data management: Audience and list segmentation and targeting•Analytics and reporting: Partner with analytics, content, product marketing and campaign planning teams to build out customer segmentation, cohort analysis, and develop insights and actions•Goal and KPI focused: Drive continuous improvement across KPIs including engagement and conversion rates, cost per click, cost per acquisition, lead and client insight generation. •Client centricity: Continual optimisation of segmentation and social and email content personalisation strategies based on user behaviour/intent, activity data, industry, and demographics

- Focusing on marketing towards Gen Z, working closely with the Marketing and PR team- Managing promotional pricing for high end laptops within EMEA- Strong understanding of how to use Excel, PowerPoint, Word and Google Analytics - Creating In depth competitor data reports- Critically analysing data and utilising it to create beneficial in depth reports -Tracking, analysing and reporting quantitative data

- Creating websites from start to finish into a functional business asset and communication tool including graphics and copywriting. - Communicating with clients and keeping website up to date- Social media management

- Marketing using online content creation and working closely with influencers (UK/US)- Managing all social media platforms (YouTube, X, TikTok, Snapchat, Meta) - Creating detailed reports to keep track of profits using Excel- Curating successful campaigns