Lana Seoud Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

I. Media Strategy- Develop and manage a 360° media strategy (Social Media, Digital, Print, OOH/DOOH, Radio, Cinema...)- Develop strategy orchestration and negotiation of online and offline media buying (Social Media, Digital, Print, OOH/DOOH, Radio, Cinema...)- Manage media agency briefs, including annual media brief and campaign briefs.- Liaise with agency to evaluate, execute and optimize investments with publishers and online and offline media (annual briefing, campaign tracking and optimization).- Quarterly budget re-evaluation for optimization.II. Media Activation- Management of media agency briefs, including annual media brief and campaign briefs.- Implementation of media activation planning and calendar (including permanent activations, global campaigns and tactical activations).- Collect analysis reports and key learnings for each activation. - Manage the Group's overall media relations and coordination with media agencies.III. Influence/ Celebrity relations- Development of the Group's influence strategy and definition of influence guidelines.- Deployment of an influence strategy by region and key Group pillars.- Steering of all influencer campaigns, including validation of profiles, and approval of content created.- Agency management and coordination. - Collect analysis reports and key learnings for each activation. - Development of all influence and celebrities relations IV. Transversal Projects- Les Journées Particulières LVMH: Development of social media, media, influence strategy and deployment of media, social media, influence and content activations.- Olympic and Paralympic Games Paris 2024: Development of media, influence, celebrities strategy and deployment of activations pre-event and during the event. Scope : Worldwide (APAC, EMEA, NA...)

Paris, Île-De-France, France

Paris 08, Île-De-France, France

- Control of the quality, consistency and timeliness of current reporting produced by agencies: negotiation tracking tables by media, budgets, positions, competitive benchmarks, audit documents, annual post-buying by brand... - Participate in presentations and status: collect information from agencies, verify data and build/update presentations (e.g. monitoring media activities at airports, ad hoc presentations focusing on brands/media partners/agencies, annual market meetings, etc.). - Dispatch and collection of consents to join the Maisons contract - Distribution of requests and collection of feedback from brand satisfaction surveys. Analysis and synthesis of results. - Collection and control of media panorama updates, in collaboration with agencies. - Media Library management

Paris 17, Île-De-France, France

1/ In charge of Media- Daily monitoring and benchmarking of social networks and new usages and/or emerging media - Help identify opportunities for social media activation at key moments in customer news. - Help develop editorial strategy: identify topics to be relayed according to accounts and different media - Brief the creative teams with the Community Manager and the agency's Project Managers. - Participation in project management in direct contact with clients - Campaign management in direct contact with media agencies - Publication and moderation of content produced and approved by customers - Creation of commented reports on a monthly basis and per campaign as required.2/ In charge of Digital Content - Monitoring, benchmarking and curating content on topical subjects of interest to customers - Participation in editorial committees to define topics to be covered - Search for journalists on customer businesses and topics - Brief journalists on articles to be produced - Proofreading and editing content proposed by journalists - Writing editorials, news briefs or newsletters when content is to be created in-house - Direct project management with agency clients to validate and anticipate needs - Content upload (Wordpress) - Briefing of the agency's web teams in the event of necessary platform optimizations

Paris Area, France

Paris 07, Île-De-France, France

Let’s Go Logo Exhibition

Paris Area, France

- Media agency briefing & management- Development and monitoring of media strategy, media plans and media buying with close follow-up with Tech & Measurements (Tracking, Campaign taxonomy, CRM & CIX, CAPI..) for campaign optimizations.- Follow-up of post-campaign reports (magazine monitoring, press positioning, poster photo coverage and digital campaign reporting)- Media performance analysis- Budget tracking & financial reconciliation- Monitoring the scope of media agency deliverables (media panorama, competition reports, team updates, evaluations and incentives, etc.).- Updating and monitoring media tools (reporting and analysis, organizing training sessions, user management, ensuring accuracy of data input).- Organize Publishers' meetingsScope : EMEAMedia : Online (Digital, Social Media, OLV...) and Offline (Print, OOH/DOOH, Cinema...)

Paris

Master Of Business Administration - Mba, Fashion And Design Marketing

Activities and Societies: - Valedictorian

Master Of Business Administration - Mba, Fashion And Luxury

- Alternance en contrat de professionalisation - Titre certifié de niveau I

Fashion Business

- International Class (English courses)

Scientific Baccalaureate, Science

- IGCSE - OIB