Lana S. Email & Phone Number

Spain

Valencia, Valencian Community, Spain

- Product/service strategy and management incl. budgeting and roadmap responsibilities.- Team management and leadership across numerous projects involving senior, junior and freelancer team members.- Implementing procedures for performance improvement in order to maximise programme ROI- Sales due diligence process leadership.- Responsible for pitch.

Valencia, Spain

• Responsible for soft funding processes from concept analysis to business and innovation model development for several high-profile innovation funds incl. EIC Horizon 2020 Accelerator, Eurostars, FTI and.
• Leading expert coaching pitch sessions incl. slide design and delivery.
• Overseeing proposal development processes in collaboration with lead consultants.
• Leading client relationship management and managining relevant stakeholders.
• Developing budgeting and forecasting for projects and programmes.
• Expertise includes market intelligence, business and innovation model development, pitch coaching, commercialisation strategies.

Copenhagen Area, Denmark

• Marketing and assortment strategy responsible across 5 Nordic countries for four brands.
• Initiating launch/re-launch processes and project management across different marketing units, supply-chain, finance, sales and local teams.
• Monitoring and providing input for sales development per country.
• Responsible for marketing plans and materials development - incl. outbound and inbound marketing.
• Extensive experience with market and industry analyses, budgeting and reporting.Some of the results achieved: Biggest NIVEA Deodorant launch ever during 2011 – becoming No.1 on the market in Denmark; reaching no.2.

Copenhagen Area, Denmark

• Responsible for strategy, planning and execution of all marketing-related activities for four product categories (6 brands) – brand development, media planning and execution of ATL and BTL activities and development of.
• P&L and budgeting responsibilities with emphasis on driving results and market growth.
• Responsible for one direct report dealing with two product categories.
• Development of portfolio and product performance analyses.
• Liaising with extensive internal and external networks.

London, United Kingdom

• Developing global marketing communications in line with brand positioning.
• Leading the development of creative briefings and communication strategies – translating consumer insights into communication plans and developing effective marketing communication toolkits.
• Responsible for developing brand awareness and brand image globally.
• Supporting the development of the brand strategy.
• Contribution to new product development from the outset - consumer insight writing, propositions and VPHs.

London, United Kingdom

• Development and control of marketing plans, activities and budgets for >10 countries.
• Responsible for development and execution of local marketing and sales materials incl. media planning, campaigns and promotions.
• Supporting Post-Merger Integration process across the region with emphasis on distributor management.

Copenhagen Area, Denmark

M.Sc. International Marketing And Management

Graduated at the top of the class with a GPA of 10.2 on the Danish 13-point scale. Member of CBS Junior Consultants

B.Sc. International Business

Education record