Lana Tkachenko

Lana Tkachenko Email and Phone Number

Senior Marketing Communications Manager @ Bob's Red Mill
Boston, MA, US
Lana Tkachenko's Location
Somerville, Massachusetts, United States, United States
Lana Tkachenko's Contact Details
About Lana Tkachenko

I’m a senior digital marketer & brand strategist with over a decade of expertise in eCommerce, digital marketing, and integrated marketing. I have a proven track record of driving brand awareness and customer acquisition through data-driven campaigns and exceptional customer experiences. I excel in developing consumer-relevant marketing programs, and leading cross-functional teams to achieve strategic brand equity and growth objectives.

Lana Tkachenko's Current Company Details
Bob's Red Mill

Bob'S Red Mill

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Senior Marketing Communications Manager
Boston, MA, US
Website:
forceofnatureclean.com
Employees:
13
Lana Tkachenko Work Experience Details
  • Bob'S Red Mill
    Senior Marketing Communications Manager
    Bob'S Red Mill
    Boston, Ma, Us
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  • Force Of Nature Clean
    Senior Marketing Director, Brand Strategy
    Force Of Nature Clean Mar 2024 - Present
    Boston, Massachusetts, United States
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  • Force Of Nature Clean
    Marketing Director, Content & Partnerships
    Force Of Nature Clean Mar 2021 - Feb 2024
    Boston, Massachusetts, United States
    • Accountable for driving new customer acquisition while lowering CPA • Build and execute launch strategies for new products and product innovation - forming key messages, coordinating creative, and determining media plans.• Lead quarterly marketing calendar planning, identifying key promotional dates, cultural moments, and trends to fuel content, social, and email roadmaps.• Analyze market trends to inform data-driven decisions, optimizing performance and driving measurable revenue growth.• Orchestrate integrated media strategies, working seamlessly with agency partners, internal stakeholders, and consultants.• Foster strong relationships across sales, finance, and operations departments to ensure seamless execution of marketing strategies
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  • Pr Club
    Board Member
    Pr Club Jan 2024 - Present
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  • 360Prplus
    Vice President Digital Media
    360Prplus Sep 2020 - Mar 2021
    Boston, Ma
    • Managed a team of 3 digital marketers to develop fully managed digital marketing campaigns for CPG brands.• Served as the client contact on all digital and social media matters, working with internal teams to develop and execute digital campaigns.• Led strategic counsel and content development, driving measurable business results and digital growth.• Collaborated with cross-functional teams to deliver integrated marketing solutions, achieving measurable results.• Ensured meticulous execution of digital content, optimizing operational efficiencies.• Leveraged consumer insights and market research to inform marketing strategies, resulting in enhanced brand positioning and increased customer engagement.• Utilized data-driven analysis to make informed decisions that optimized digital campaign performance and ROI.• Implemented innovative digital promotions and campaigns, boosting engagement and brand visibility.• Managed creative briefs and the Creative Services team, ensuring high-quality deliverables.• Streamlined digital campaign operations, enhancing client satisfaction and retention.• Cultivated strong client relationships, extending services and increasing retainer growth.• Fostered team development, enhancing project delivery through collaborative leadership.
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  • 360Prplus
    Director Of Digital Services
    360Prplus Aug 2018 - Aug 2020
    Boston, Ma
    • Oversee the daily operations of digital services department across clients and campaigns, including managing a team of three direct reports, shaping paid media strategies, and ensuring all deliverables from internal teams and external partners are routinely accurate and on schedule. • Lead the development of consumer-centric, content-focused digital campaigns that are leveraged across platforms (organic + paid social, earned, display, search, email marketing, etc.) on behalf of brands such as Avis Budget Group, Juicy Juice, Nasoya, Tommee Tippee and Wellness Pet Food. • Develop strategic direction and oversee paid social activations that drive DTC sales.• Analyze qualitative and quantitative insights from reporting tools to recommend tactics and campaign optimizations geared towards growing client business and generating revenue. • Build strong client relationships, helping to extend services and grow retainers.
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  • 360Prplus
    Senior Digital Media Manager
    360Prplus Dec 2016 - Jul 2018
    Boston, Ma
    • Provided strategic counsel, ongoing content development and rigorous measurement that directly supported business.• Developed and implemented digital promotions and creative campaigns.• Drove the development of creative briefs and managed the Creative Services team.• Identified and executed paid digital opportunities across social media, third-party distribution networks and media integrations.• Directed junior team members in developing strategy insights for new business and clients.
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  • 360 Public Relations
    Digital Media Manager
    360 Public Relations Apr 2015 - Nov 2016
    Boston, Ma
    • Developed brand strategies across social platforms including Facebook, Twitter, Instagram, Pinterest, and LinkedIn along with digital channels, including email marketing, blogger relations and microsites.• Worked in tandem with media relations team to develop and execute integrated campaigns, including media, influencer relations, social media, digital, etc.• Served as the client contact on all digital and social media matters, working with clients to develop and execute digital campaigns.
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  • Lewis Pr
    Senior Account Executive
    Lewis Pr Nov 2013 - Apr 2015
    Greater Boston Area
    • Developed media strategies, drafted press releases, pitched to the press, and served as main client contact for media activity, industry trends, and shifts in social media best practices. • Developed and monitored benchmarks for measuring impact of social media and PR programs using analytics, KPIs and dashboards. • Ghostwrote and edited client blogs, and oversaw activity on social channels.
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  • Lewis Pr
    Account Executive
    Lewis Pr Jul 2012 - Oct 2013
    Greater Boston Area
    • Drafted press releases and pitched to the press.• Provided on-site event support and management.• Ghostwrote and edited client blogs, and oversaw activity on social channels• Managed internship program.
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  • Lewis Pr
    Account Coordinator
    Lewis Pr Mar 2012 - Jun 2012
    Greater Boston Area
    • Pitched media contacts, including editorial calendar opportunities.• Developed briefing books and media kits. • Drafted press releases and pitched into the press.• Managed social media communities.
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  • Thinkmedia Partners
    Account Assistant
    Thinkmedia Partners Aug 2011 - Feb 2012
    • Provided direct counsel for clients in the technology and insurance industry.• Developed media lists and editorial calendars for targeted outreach.• Pitched and managed relationships with target reporters at national and trade publications. • Drafted press releases, bylines and social media content.

Lana Tkachenko Skills

Social Media Facebook Social Media Marketing Blogging Public Relations Copywriting Media Relations Seo Press Releases Google Adwords Marketing Communications Twitter Editing Advertising Marketing Google Analytics Sem Corporate Social Media Online Marketing Social Media Outreach Social Media Measurement Account Management Social Media Consulting Instagram Pinterest Content Strategy Paid Media Digital Marketing Influencer Marketing Content Marketing Brand Awareness Content Development

Lana Tkachenko Education Details

Frequently Asked Questions about Lana Tkachenko

What company does Lana Tkachenko work for?

Lana Tkachenko works for Bob's Red Mill

What is Lana Tkachenko's role at the current company?

Lana Tkachenko's current role is Senior Marketing Communications Manager.

What is Lana Tkachenko's email address?

Lana Tkachenko's email address is lanat@bu.edu

What is Lana Tkachenko's direct phone number?

Lana Tkachenko's direct phone number is +131448*****

What schools did Lana Tkachenko attend?

Lana Tkachenko attended Boston University.

What are some of Lana Tkachenko's interests?

Lana Tkachenko has interest in Social Media, Music, Cooking.

What skills is Lana Tkachenko known for?

Lana Tkachenko has skills like Social Media, Facebook, Social Media Marketing, Blogging, Public Relations, Copywriting, Media Relations, Seo, Press Releases, Google Adwords, Marketing Communications, Twitter.

Who are Lana Tkachenko's colleagues?

Lana Tkachenko's colleagues are Sandy Posa, David Carr.

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