Lana Tkachenko Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

Boston, Massachusetts, United States

• Accountable for driving new customer acquisition while lowering CPA
• Build and execute launch strategies for new products and product innovation - forming key messages, coordinating creative, and determining media plans.
• Lead quarterly marketing calendar planning, identifying key promotional dates, cultural moments, and trends to fuel content, social, and email roadmaps.
• Analyze market trends to inform data-driven decisions, optimizing performance and driving measurable revenue growth.
• Orchestrate integrated media strategies, working seamlessly with agency partners, internal stakeholders, and consultants.
• Foster strong relationships across sales, finance, and operations departments to ensure seamless execution of marketing strategies

Boston, MA

• Managed a team of 3 digital marketers to develop fully managed digital marketing campaigns for CPG brands.
• Served as the client contact on all digital and social media matters, working with internal teams to develop and execute digital campaigns.
• Led strategic counsel and content development, driving measurable business results and digital growth.
• Collaborated with cross-functional teams to deliver integrated marketing solutions, achieving measurable results.
• Ensured meticulous execution of digital content, optimizing operational efficiencies.
• Leveraged consumer insights and market research to inform marketing strategies, resulting in enhanced brand positioning and increased customer engagement.

Boston, MA

• Oversee the daily operations of digital services department across clients and campaigns, including managing a team of three direct reports, shaping paid media strategies, and ensuring all deliverables from internal.
• Lead the development of consumer-centric, content-focused digital campaigns that are leveraged across platforms (organic + paid social, earned, display, search, email marketing, etc.) on behalf of brands such as Avis.
• Develop strategic direction and oversee paid social activations that drive DTC sales.
• Analyze qualitative and quantitative insights from reporting tools to recommend tactics and campaign optimizations geared towards growing client business and generating revenue.
• Build strong client relationships, helping to extend services and grow retainers.

Boston, MA

• Provided strategic counsel, ongoing content development and rigorous measurement that directly supported business.
• Developed and implemented digital promotions and creative campaigns.
• Drove the development of creative briefs and managed the Creative Services team.
• Identified and executed paid digital opportunities across social media, third-party distribution networks and media integrations.
• Directed junior team members in developing strategy insights for new business and clients.

Boston, MA

• Developed brand strategies across social platforms including Facebook, Twitter, Instagram, Pinterest, and LinkedIn along with digital channels, including email marketing, blogger relations and microsites.
• Worked in tandem with media relations team to develop and execute integrated campaigns, including media, influencer relations, social media, digital, etc.
• Served as the client contact on all digital and social media matters, working with clients to develop and execute digital campaigns.

Greater Boston Area

• Developed media strategies, drafted press releases, pitched to the press, and served as main client contact for media activity, industry trends, and shifts in social media best practices.
• Developed and monitored benchmarks for measuring impact of social media and PR programs using analytics, KPIs and dashboards.
• Ghostwrote and edited client blogs, and oversaw activity on social channels.

Greater Boston Area

• Drafted press releases and pitched to the press.
• Provided on-site event support and management.
• Ghostwrote and edited client blogs, and oversaw activity on social channels
• Managed internship program.

Greater Boston Area

• Pitched media contacts, including editorial calendar opportunities.
• Developed briefing books and media kits.
• Drafted press releases and pitched into the press.
• Managed social media communities.

• Provided direct counsel for clients in the technology and insurance industry.
• Developed media lists and editorial calendars for targeted outreach.
• Pitched and managed relationships with target reporters at national and trade publications.
• Drafted press releases, bylines and social media content.