Caitlin Lancaster Email & Phone Number

Austin, Tx, Us

Framingham, Ma, Us

• Analyze sales reports to strategize future product assortments based on consumer trends for four different product categories.• Curate monthly product assortments based on consumer, fashion, and social media trends and buyer requests.• Maintain brand consistency across departments through effective communication and brand blasts. • Inspect product samples and communicate with vendors to resolve issues and optimize product designs while ensuring adherence to shipment schedules and inspection timelines.

• Design flyers and Instagram posts through Canva for various events hosted by CSDS. • Post flyers on Instagram to promote events and attract attendees.

Boston, Ma, Us

• Created, developed, and implemented a comprehensive tracking dashboard tool to monitor Wayfair-exclusive SKU performance resulting in an increase in efficiency and accuracy of data analysis. • Utilized Google Big Query to collect and analyze data to identify key trends in marketplace dynamics and product performance.• Collaborated with internal teams to align analytical findings with business objectives, ensuring a cohesive and data-driven approach to marketplace strategy.

Irvine, California, Us

• Acted as store manager where I led co-workers and delegated tasks to maintain store efficiency and cleanliness.• Arranged clothing and products on tables and racks with the focus on visual appeal and driving sales.• Supported specific needs of customers and provided a personal shopping experience.

• Maintained detailed tracking of over 200 customer orders and expenses in Excel, ensuring accuracy of over $2,000 in revenue.• Implemented effective marketing strategies and developed engaging social media posts to enhance online presence.• Regularly evaluated business processes for efficiency and implemented improvements as needed. • Managed inventory and order packaging for all styles and charms offered.

Boston, Ma, Us

• Spearheaded the creation of a Member Exclusive line for Reebok’s online business by leveraging insights derived from the analysis of buying data across various countries, market trends, and consumer preferences. • Conducted thorough trend analysis by staying informed of industry trends, consumer behavior, and competitive landscape.• Developed detail PowerPoint presentations that effectively communicated research insights, guiding product selection decisions.

Framingham, Ma, Us

• Diligently inspected pre-production and top-of-production samples to ensure adherence to quality standards and specifications, effectively communicating with vendors to resolve issues. • Executed competitor analysis by visiting TJX-owned and competitors’ retail stores, providing valuable insights into industry trends and in-store presentation. • Conducted comprehensive market analysis to identify best-selling products and current market trends in the retail industry. • Pulled weekly purchase order data from Excel spreadsheets relevant to the Hard Home department and coordinating buyers.

• Organize receipts by date to scan and upload receipts into the monthly budget• Assist instructors before and after classes by setting up the area with necessary items and putting them away in their designated areas• Maintain cleanliness of all areas by performing hourly walk-throughs with team members• Create flyers on Canva for Dinner Dialogues based on dialogue themes and consisting of meeting information.

London, Gb

• Trained new sales associates in product knowledge and selling techniques• Attended to the specific needs of customers in person and via telephone• Prepared and organized products on displays with the focus on visual appeal• Worked collaboratively with team members to drive sales

Bachelor'S Of Science In Business Administration, Business Analytics & Brand Management

Global Fashion Studies

High School Diploma