Lance Badamo Email & Phone Number

Orlando, Florida Area

• Generate reporting for Digital Ad Ops including monthly billing, digital performance, and website analysis.• Develop advertising proposals on a client basis to offer a personalized business strategy. • Project leader responsible for setting up ad units for Road Runner, worked with Time Warner’s IT department to launch inventory on rr.com. • Streamlined reporting processes enabling clients to receive key campaign metrics in a more timely fashion.• Created successful digital campaigns for key clients, analyzed and coached Account Executives on how to interpret web analytics. • Evaluated metrics using Omniture offering a more effective and personalized digital campaign for clients.• Spearheaded webmail takeover project, created ad units and creative templates.• Set up and tested inventory to deliver ads for the Bright House mobile application launch. Identified problems and troubleshooted issues.• Worked as the project leader with ESPN and Microsoft enabling ad delivery to the Xbox and ESPN app platforms. Tested and identified ad delivery issues as well as set up inventory targeting.• Project manager responsible for migrating Bright House to the Ad Exchange platform. Responsible for setting up Ad Exchange ad delivery as well as content blocking and price flooring. • Streamlined trafficking processes greatly improving workflow and allowing for digital campaigns to launch in a more timely fashion.• Identified issues with digital invoicing resulting in a 3000 dollar monthly savings for the digital media department. • Traffic and optimize all digital media campaigns to ensure delivery and effectiveness.

• Traffic digital media ads in Ad Marvel, Google DoubleClick, Helios and Yahoo Apt platforms.• Launched Full Access Firefly project which offered a new countrywide subscription model enabling users to access news on multiple electronic devices. • June 2012 Above and Beyond award winner.• Monitor and optimize digital ads to ensure proper delivery.• Effectively trained employees and organized project details including budget spending for multiple states and markets.