Lance Bloomberg Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Bethesda, Maryland, United States

• Led award-winning team in developing strategy and creative solutions and supporting company and 30 brands to help attract, engage, educate, and retain talent globally. Guided and supervised core team amid COVID to.
• Delivered global employer brand campaign in 16 languages with suite of assets for hiring events, digital job boards, and local community outreach, with social media and CRM email marketing yielding 38.3 million.
• Launched engagement program honoring late CEO Arne Sorenson. Invited employees, customers, and general public to take part in movement, resulting in 15 million social media impressions, 7,000-plus internal digital.
• Negotiated new partnership with scientifically proven stress and resilience platform, with 70% stress management improvement among participating employees.
• Ran three-month, global app-based wellbeing competition in midst of pandemic riddled with layoffs and hotel closures/re-openings. Achieved 65,000 downloads, 3,000 teams worldwide, and social media campaign fostering 23.

Bethesda, Maryland, United States

• Assumed expanded responsibilities, including leadership of company’s internal HR people communications and full reimagination of approach to nurturing culture to drive engagement and attract and retain talent..
• Led target audience segmentation research project to gain deep insights and guide strategic and creative initiatives. Yielded set of rich audience personas and presented to key stakeholders at conferences in Asia.
• Facilitated and deployed grassroots activation program by enrolling 16,000 volunteer champions globally to lead local activities to drive employee engagement scores above global “best employer” benchmarks. Received and.
• Launched first custom app-based wellbeing challenge for guests and employees around world, securing 122,000 players across 1,000 locations (prior best at 29,000 players). Drove 25 million impressions, 854,000.

Bethesda, Maryland, United States

• Conducted global research to identify “universal truths” related to employee experience across company’s brands, geographies, and disciplines. Established foundational employee value proposition and launched creative.
• Launched new Marriott Careers website with refreshed creative campaign and enhanced information architecture and job search functionality. Planned and launched industry’s first mobile careers website with mobile.
• Led aggressive content marketing strategy across most prominent channels and CRM email marketing. Grew community to 1.5 million followers across Facebook, LinkedIn, Twitter, and Sina Weibo while launching careers CRM.

Columbus, Ohio, United States

Led team with P&L responsibility for EAS Myoplex brand. Managed demand planning to exceed forecast accuracy goals and minimize excess and obsolete inventory. Drove recommendations for marketing investments to improve ROI. Delivered financial commitments. Launched new online B2B direct sales platform for underserved channel. Led teams to drive incremental.

Purchase, New York, United States

Formed and communicated new strategy to drive growth among energy portfolio, with focus on three key initiatives: brand building, innovation, and retail execution. Addressed key category consumption barriers to foster new product launches while synchronizing marketing support. Delivered marketing activation plan to support AMP and No Fear Energy brands.

Purchase, New York, United States

Managed team for Pepsi, Mountain Dew, and AMP NASCAR racing programs. Developed and executed strategies to acquire and leverage properties to drive brand equity and sales via on-air, in-store, on-site, and grassroots tactics. Tasked to drive double-digit growth for AMP Energy. Secured sponsorship of NASCAR’s most popular driver, Dale Earnhardt, Jr., with.

Purchase, New York, United States

Played integral role in developing new strategy for segmenting ready-to-drink tea category, resulting in launch of new product while repositioning Lipton’s portfolio of teas. Helped achieve +24% profit and +26% volume growth in just one year. Managed launch of new line of Lipton Iced Teas, with new formulation resulting in cost advantages in marketplace..

Purchase, New York, United States

Executed marketing programs for brands Pepsi and Mountain Dew, including television, radio, print, and promotional campaigns targeting African American consumers to drive share growth. Forged marketing partnership between Mountain Dew and AND1 shoe and apparel company. Built advertising, promotions, and media sponsorship platforms to foster significant.

Mba, Marketing

Activities and Societies: - Academic: GMAT 710 (97th percentile overall), MBA Scholar (Merit Based Scholarship Recipient) - Consulting.

Ba, Economics

Activities and Societies: - Little 500 Cycling Team Captain, 3 Years - Sigma Alpha Epsilon Member