Lance Bloomberg Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Bethesda, Maryland, United States

Led award-winning team in developing strategy and creative solutions and supporting company and 30 brands to help attract, engage, educate, and retain talent globally. Guided and supervised core team amid COVID to develop and launch series of culture-building and talent attraction content initiatives, with keen emphasis on mental health and diversity, equity, and inclusion, creating local/flexible activation plans for hotels worldwide. Partnered with global DEI head to host two-way dialogues… Show more Led award-winning team in developing strategy and creative solutions and supporting company and 30 brands to help attract, engage, educate, and retain talent globally. Guided and supervised core team amid COVID to develop and launch series of culture-building and talent attraction content initiatives, with keen emphasis on mental health and diversity, equity, and inclusion, creating local/flexible activation plans for hotels worldwide. Partnered with global DEI head to host two-way dialogues between CEO, CHRO, and GMs alongside 1,500-plus employees. Launched pilot to enable 500 global managers to share respective ideas, perspectives, and experiences.• Delivered global employer brand campaign in 16 languages with suite of assets for hiring events, digital job boards, and local community outreach, with social media and CRM email marketing yielding 38.3 million impressions, 2 million engagements, 832,000 clicks, and engagement rate of 5.17%.• Launched engagement program honoring late CEO Arne Sorenson. Invited employees, customers, and general public to take part in movement, resulting in 15 million social media impressions, 7,000-plus internal digital tribute posts, and 2 million media views.• Negotiated new partnership with scientifically proven stress and resilience platform, with 70% stress management improvement among participating employees.• Ran three-month, global app-based wellbeing competition in midst of pandemic riddled with layoffs and hotel closures/re-openings. Achieved 65,000 downloads, 3,000 teams worldwide, and social media campaign fostering 23 million impressions, 461,000 engagements, and 33,000 app downloads. Show less

Bethesda, Maryland, United States

Assumed expanded responsibilities, including leadership of company’s internal HR people communications and full reimagination of approach to nurturing culture to drive engagement and attract and retain talent. Established insights-based strategy and framework to lead culture activation across company through brand management, content marketing, and digital engagement. Acted as chair in overseeing enterprise-wide social media governance council, bringing together Chief Marketing Officer,… Show more Assumed expanded responsibilities, including leadership of company’s internal HR people communications and full reimagination of approach to nurturing culture to drive engagement and attract and retain talent. Established insights-based strategy and framework to lead culture activation across company through brand management, content marketing, and digital engagement. Acted as chair in overseeing enterprise-wide social media governance council, bringing together Chief Marketing Officer, Chief Communications Officer, SVP of HR, and supporting teams around world to lead company’s social media planning, coordination, and growth. Co-implemented companywide standards, rolled out learning and development resources to 100,000 employees, implemented standard social media management platform (Sprinklr), and coached and trained employees. • Led target audience segmentation research project to gain deep insights and guide strategic and creative initiatives. Yielded set of rich audience personas and presented to key stakeholders at conferences in Asia, Europe, North America, and CALA.• Facilitated and deployed grassroots activation program by enrolling 16,000 volunteer champions globally to lead local activities to drive employee engagement scores above global “best employer” benchmarks. Received and awarded numerous “Global Best Company to Work For” recognitions.• Launched first custom app-based wellbeing challenge for guests and employees around world, securing 122,000 players across 1,000 locations (prior best at 29,000 players). Drove 25 million impressions, 854,000 engagements, and 61,000 app downloads via social media campaign amplifying awareness of company’s culture and driving talent attraction efforts. Show less

Bethesda, Maryland, United States

Conducted global research to identify “universal truths” related to employee experience across company’s brands, geographies, and disciplines. Established foundational employee value proposition and launched creative campaign to convey company culture to all target audiences. Collaborated closely with talent acquisition partners globally to develop first-ever recruitment marketing program and localize campaign content. Led development and launch of inaugural careers digital marketing strategy… Show more Conducted global research to identify “universal truths” related to employee experience across company’s brands, geographies, and disciplines. Established foundational employee value proposition and launched creative campaign to convey company culture to all target audiences. Collaborated closely with talent acquisition partners globally to develop first-ever recruitment marketing program and localize campaign content. Led development and launch of inaugural careers digital marketing strategy and implemented plans across multiple channels globally. • Launched new Marriott Careers website with refreshed creative campaign and enhanced information architecture and job search functionality. Planned and launched industry’s first mobile careers website with mobile application capabilities, with overall careers web traffic jumping 19% in first year post launch.• Led aggressive content marketing strategy across most prominent channels and CRM email marketing. Grew community to 1.5 million followers across Facebook, LinkedIn, Twitter, and Sina Weibo while launching careers CRM and growing email database to 1.6 million. Show less

Columbus, Ohio, United States

Led team with P&L responsibility for EAS Myoplex brand. Managed demand planning to exceed forecast accuracy goals and minimize excess and obsolete inventory. Drove recommendations for marketing investments to improve ROI. Delivered financial commitments. Launched new online B2B direct sales platform for underserved channel. Led teams to drive incremental, $2 million-in-year-one sales, with expectation of growing to $8 million within three years. Segmented sports nutrition marketplace… Show more Led team with P&L responsibility for EAS Myoplex brand. Managed demand planning to exceed forecast accuracy goals and minimize excess and obsolete inventory. Drove recommendations for marketing investments to improve ROI. Delivered financial commitments. Launched new online B2B direct sales platform for underserved channel. Led teams to drive incremental, $2 million-in-year-one sales, with expectation of growing to $8 million within three years. Segmented sports nutrition marketplace, identifying target consumer audience, gaining deep knowledge of target through ethnography studies, and codifying brand architecture. Show less

Purchase, New York, United States

Formed and communicated new strategy to drive growth among energy portfolio, with focus on three key initiatives: brand building, innovation, and retail execution. Addressed key category consumption barriers to foster new product launches while synchronizing marketing support. Delivered marketing activation plan to support AMP and No Fear Energy brands, including TV and digital media, sports and music sponsorships, 22-market grassroots sampling program, promotional continuity program, and… Show more Formed and communicated new strategy to drive growth among energy portfolio, with focus on three key initiatives: brand building, innovation, and retail execution. Addressed key category consumption barriers to foster new product launches while synchronizing marketing support. Delivered marketing activation plan to support AMP and No Fear Energy brands, including TV and digital media, sports and music sponsorships, 22-market grassroots sampling program, promotional continuity program, and retailer account-specific programs. Recognized underserved daypart to launch new energy drink product. Targeted to drive incremental sales, with shipments to bottlers increasing 79% versus plan in year one. Show less

Purchase, New York, United States

Managed team for Pepsi, Mountain Dew, and AMP NASCAR racing programs. Developed and executed strategies to acquire and leverage properties to drive brand equity and sales via on-air, in-store, on-site, and grassroots tactics. Tasked to drive double-digit growth for AMP Energy. Secured sponsorship of NASCAR’s most popular driver, Dale Earnhardt, Jr., with AMP serving as fastest-growing brand in category at +72%. Executive-produced branded content film entitled 24X24: Wide Open with Jeff Gordon… Show more Managed team for Pepsi, Mountain Dew, and AMP NASCAR racing programs. Developed and executed strategies to acquire and leverage properties to drive brand equity and sales via on-air, in-store, on-site, and grassroots tactics. Tasked to drive double-digit growth for AMP Energy. Secured sponsorship of NASCAR’s most popular driver, Dale Earnhardt, Jr., with AMP serving as fastest-growing brand in category at +72%. Executive-produced branded content film entitled 24X24: Wide Open with Jeff Gordon, with national TV debut achieving 2.0 rating and Lionsgate Films projecting DVD sales at 110,000 units. Forged unique product innovation licensing agreement with Jeff Gordon, Inc. to launch Jeff Gordon 24 Energy drink for limited time. Show less

Purchase, New York, United States

Played integral role in developing new strategy for segmenting ready-to-drink tea category, resulting in launch of new product while repositioning Lipton’s portfolio of teas. Helped achieve +24% profit and +26% volume growth in just one year. Managed launch of new line of Lipton Iced Teas, with new formulation resulting in cost advantages in marketplace. Led team responsible for activating Lipton BRISK brand to maintain presence in “fun for you” segment. Achieved key targets, with brand… Show more Played integral role in developing new strategy for segmenting ready-to-drink tea category, resulting in launch of new product while repositioning Lipton’s portfolio of teas. Helped achieve +24% profit and +26% volume growth in just one year. Managed launch of new line of Lipton Iced Teas, with new formulation resulting in cost advantages in marketplace. Led team responsible for activating Lipton BRISK brand to maintain presence in “fun for you” segment. Achieved key targets, with brand contributing to net portfolio growth. Show less

Purchase, New York, United States

Executed marketing programs for brands Pepsi and Mountain Dew, including television, radio, print, and promotional campaigns targeting African American consumers to drive share growth. Forged marketing partnership between Mountain Dew and AND1 shoe and apparel company. Built advertising, promotions, and media sponsorship platforms to foster significant increases in brand performance measures among target African American consumers.

Mba, Marketing

Activities and Societies: - Academic: GMAT 710 (97th percentile overall), MBA Scholar (Merit Based Scholarship Recipient) - Consulting.

Ba, Economics

Activities and Societies: - Little 500 Cycling Team Captain, 3 Years - Sigma Alpha Epsilon Member