Global Jeep Product Marketing Manager
Greater Detroit Area
- Established pricing, positioning and messaging guidance with global industry trend and competitive landscape analysis- Proposed content configurations for 4 vehicle programs, optimized for profitability and reduced complexity- Forecasted and consolidated global market volume and take rate assumptions for vehicle trim levels and optional content- Advocated for unique market requirements as the key global intermediary between the technical and commercial teams- Defined vehicle launch priorities and coordinated execution with engineering, manufacturing and supply chain teams- Supported 3 alternative mobility pilot programs with market research, creative input and third-party relationship management- Implemented a new buzz model creation process for international markets, starting with Japan and the Middle East