Lance Camisasca Email & Phone Number

Park City, Utah, United States

Park City, Utah

• Direct sales, marketing, operations, budgets, and content development for Lost Paddle Events' The Big Gear Show and (e)revolution trade and consumer shows
• Direct sales and marketing efforts for 5 different shows
• Implement effective budget management for revenue, direct costs, and SG&A
• Collaborate with segment leaders to co-produce all show content
• Take charge of the supervision of all sales, marketing, and administrative personnel
• Collaborate with CEO to develop comprehensive and effective business plans.

Park City, Utah

• I supported active lifestyle industries with my years of experience consulting on B2B or B2C retailer, media or consumer events. I offered expertise in creating strong event ROI, sales strategies and marketing tactics.
• I recently completed a highly successful global product launch for a prestigious brand in cycling

Orange County, California Area

• In December of 2008 I had a vision for a completely new group media event, a strategic and purposeful experiential concept. In 2009 I followed my vision and launched, sold and marketed these new events with great.
• PressCamp events, totaling 15 in 5 different North American locations, served hundreds of cycling and outdoor manufacturers and top-shelf media attendees
• PressCamp’s were globally acclaimed as productive and purposeful gatherings and their blueprints were proven to be years ahead of its time
• Lifeboat Events, LLC's PressCamp events were eventually sold to ECRM and I was subsequently hired as their SVP of a new division called Active Lifestyle. I directed the opportunity to leverage ECRM’s robust event.

Orange County, California

• Emerald Expositions, San Juan Capistrano, CA. Interbike International Expo, Group Show Director January 1998 to December 2008With my extensive experience in the cycling industry, I successfully led Interbike's annual.
• Increased sales each year of my tenure by working closing with key global brands to meet and exceed their specific needs
• Interbike became the largest cycling trade show in the world and consistently met or exceeded aggressive yearly sales goals, while always meeting all costs budget requirements
• Created the 2-day, highly successful multi-product segment Interbike Outdoor Demo event
• Developed the on-show floor Interbike Media Center show feature to enhance media coverage
• Expanded Interbike event retail educational sessions to over 10,000 attending buyers

West Chester, Pennsylvania

• Spearheaded the bold strategy for Mavic SA in June 1992, resulting in the closure of 12 U.S. based wholesale distributors and establishing direct dealership with over 2,000 retail locations throughout North America.
• Recruited and directed sales through 24 independent sales road reps.
• Managed the recruitment and development of inside sales associates, warehouse employees, warranty specialists, and customer service representatives.
• Created and oversaw effective dealer direct sales initiatives, comprehensive marketing campaigns, exceptional customer service practices, efficient warranty processes, and successful event participation strategies.
• Led teams to achieve a 100% increase in sales within 2 years of implementing the dealer-direct strategy