Senior Product Line Manager - Consumer Solutions
•Managed WD personal cloud product line. Responsible for hardware and software roadmaps, strategies for launch and lifecycle management. •Worked to define target market segments and personas. •Created detailed MRD's and work with engineering teams to translate into PRD's. •Created framework for consumer research, designed surveys for both web based and in person focus groups. •Developed business plans for new product introduction. •Lead product marketing positioning and messaging. •Managed strategic partnerships with third party developers for the WD personal cloud Do More platform.