Directed the Sports, Fitness and Wellbeing Hub which included providing 3,094 hours of sports programming, 6,000 sports, fitness and wellbeing classes, sessions and events. Responsibilities included:• Prepared, submitted and maintained venue operating documentation in line with Expo 2020 standards.• Set strategic goals for operational efficiency and increased productivity. • Executed status update documents, budgets, project plans and other tracking documents required to ensure successful delivery. • Supervised overall project execution and client relationship management. • Directed, managed and monitored the overall performance of events, international participants and sponsor activity. • Managed a team of 38 members across the operations phase of the project.• Facilitated project issue escalation and resolution with client, senior leadership and stakeholders.• Conducted post event evaluation reports, including budget tracking analysis.Key Partnerships & Events: • City Football Group, AC Milan Academy Dubai, Rajasthan Royals, Special Olympics UAE, Dubai Sports Council, UAE Football Association, Dubai Fitness Challenge.• Harlem Globetrotters – Spread Game Tour, International Bowling Federation World Cup, Dubai CrossFit Games, Riverdance Masterclasses, Saudi International Motor Sports Week, FIDE Chess World Championships, Royal Family Dance Crew, UAE FA Abraham Accords Games

• Spearheaded the strategic design and delivery of high-end and dynamic events, exhibition and activation activities in a cost conscious environment, in collaboration with entities in Africa, Asia & Middle East.• Provided consultation on the full spectrum of event management support and execution. • Researched, proposed and implemented innovative ways of delivering event services to maximize impact, efficiency and productivity. • Ensured that events met the strategic aims of the client and events were delivered on time, on brand and within budget.• Managed and negotiated sponsorship deals and ensured all sponsorship commitments were delivered.• Managed an active budget, monitored spend and provided monthly financial reports.• Guided the team across all stages of the event project management cycle; from pre-concept, initial briefings through to execution• Produced regular insight and reports into event effectiveness, including attendance figures, successes and areas for improvement, in addition to post event analysis.

• Responsible for the delivery of high-end, quality focused and targeted events for client across the Southern Africa region.• Translated creative ideas and audience insight into events that succeed commercially in attracting quantity and quality audience range.• Project managed events and implemented remedies for any projects that were falling behind schedule; re-set guidelines, timelines, resources and ensured client expectations were managed.• Participated in day-to-day operations to address and resolve specific managerial, operational, and administrative problems.• Responsible for full budget management and allocated budgets for specific exhibitions, events and promotions.• Managed the team of 20 and ensured the team was resourced appropriately to deliver events on time, within budget and to high-quality KPI targets.

• Responsible for securing and the development of strong festival client relationships.• Researched and targeted potential festival focused clients, established communication, pitched ideas and negotiated terms of business.• Consulted on the 360-degree festival delivery, client management, concept generation process, design and full event execution.• Translated each client’s objective, target audience, past performance and built up insight to support the creative decision making process.• Responsible for all marketing activation activities, generated and managed promotional campaigns.