Lance Crouch Email & Phone Number

Dubai, AE

United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Directed the Sports, Fitness and Wellbeing Hub which included providing 3,094 hours of sports programming, 6,000 sports, fitness and wellbeing classes, sessions and events. Responsibilities included:
• Prepared, submitted and maintained venue operating documentation in line with Expo 2020 standards.
• Set strategic goals for operational efficiency and increased productivity.
• Executed status update documents, budgets, project plans and other tracking documents required to ensure successful delivery.
• Supervised overall project execution and client relationship management.
• Directed, managed and monitored the overall performance of events, international participants and sponsor activity.

Johannesburg Area, South Africa

• Spearheaded the strategic design and delivery of high-end and dynamic events, exhibition and activation activities in a cost conscious environment, in collaboration with entities in Africa, Asia & Middle East.
• Provided consultation on the full spectrum of event management support and execution.
• Researched, proposed and implemented innovative ways of delivering event services to maximize impact, efficiency and productivity.
• Ensured that events met the strategic aims of the client and events were delivered on time, on brand and within budget.
• Managed and negotiated sponsorship deals and ensured all sponsorship commitments were delivered.
• Managed an active budget, monitored spend and provided monthly financial reports.

Johannesburg Area, South Africa

• Responsible for the delivery of high-end, quality focused and targeted events for client across the Southern Africa region.
• Translated creative ideas and audience insight into events that succeed commercially in attracting quantity and quality audience range.
• Project managed events and implemented remedies for any projects that were falling behind schedule; re-set guidelines, timelines, resources and ensured client expectations were managed.
• Participated in day-to-day operations to address and resolve specific managerial, operational, and administrative problems.
• Responsible for full budget management and allocated budgets for specific exhibitions, events and promotions.
• Managed the team of 20 and ensured the team was resourced appropriately to deliver events on time, within budget and to high-quality KPI targets.

• Responsible for securing and the development of strong festival client relationships.
• Researched and targeted potential festival focused clients, established communication, pitched ideas and negotiated terms of business.
• Consulted on the 360-degree festival delivery, client management, concept generation process, design and full event execution.
• Translated each client’s objective, target audience, past performance and built up insight to support the creative decision making process.
• Responsible for all marketing activation activities, generated and managed promotional campaigns.