Lance Elson

Lance Elson Email and Phone Number

Semi Retired @ The School of Leadership
Bangalore, karnataka
Lance Elson's Location
United States, United States
Lance Elson's Contact Details

Lance Elson personal email

n/a
About Lance Elson

Over 30 years of experience in marketing; including consumer research, creative development, and planning.Hands on experience launching (HUMMER) and turning around brands (Cadillac).Strong global focus having lived (London, Zurich), worked (Europe), and interacted (N. America, S. America, Europe, Asia, Australia) with cultures from around the world throughout my life.Considerable experience in developing solutions to problems and presenting information to individuals and teams.Enjoy working with others, but also more than willing to take on leadership responsibility.Specialties: Marketing; Problem Solving

Lance Elson's Current Company Details
The School of Leadership

The School Of Leadership

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Semi Retired
Bangalore, karnataka
Website:
tslindia.net/index.php
Employees:
12
Lance Elson Work Experience Details
  • The School Of Leadership
    Adjunct Professor
    The School Of Leadership Sep 2021 - Present
    Warren, Michigan, United States
    Teaching leadership courses at The School of Leadership, an extension campus of Indiana Wesleyan University
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  • Lance Elson Advisors
    Semi Retired
    Lance Elson Advisors May 2021 - Present
    Looking for opportunities to help
  • General Motors
    Senior Customer Experience Research & Insights Manager
    General Motors Mar 2020 - May 2021
    Providing Competitive Intelligence on Over The Air In-Market Enhancements and Emerging Retail Innovations.
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  • General Motors
    Global Analytics & Marketing Effectiveness Manager
    General Motors Oct 2015 - Mar 2020
    Producing actionable insights on both market trends and specific marketing initiatives for General Motors and it's various business components. Focusing on advertising and media best practices and emerging trends.
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  • Cadillac
    Marketing Manager
    Cadillac 2008 - Oct 2015
    I lead a team of analysts that support strategic marketing and product exploration at Cadillac.
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  • General Motors
    General Motors University Brand Management College Instructor
    General Motors 1996 - Jan 2009
    I developed and teach courses on Marketing and Generating Consumer Insights to GM employees. I have taught theses courses in the US, Germany, Mexico, South Africa, and China. GMU Brand Management College was shuttered in 2009.
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  • General Motors
    Advanced Vehicle Planning Manager
    General Motors 2007 - 2008
    I lead cross functional teams (design, engineering, manufacturing, marketing, finance) throught the process of developing future vehicle programs.
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  • Hummer
    Global Marketing Manager / Interactive Manager / Business Planning
    Hummer 2002 - 2007
    I helped successfully launch the HUMMER brand, working on advertising, web design, and owner communications.
  • Cadillac
    Retail Environment Manager
    Cadillac 1999 - 2002
    I lead a team of senior divisional, dealer, and design representatives in developing a brand consistent and enhancing retail environment design rolled out to the entire Cadillac dealer network.
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  • General Motors
    Marketing Decision Consultant
    General Motors 1996 - 1999
    I lead various marketing teams facing a variety or critical decisions through a structured risk analysis decision process.
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  • General Motors Europe
    Product Research Manager
    General Motors Europe 1995 - 1996
    As part of an international assignment in Zurich, Switzerland I lead the GM Europe Product Reseach Group, which took future vehicle designs out for testing across Europe.

Lance Elson Skills

Problem Solving Marketing Strategy Cross Functional Team Leadership Marketing Management Teaching International Business Product Development Creative Strategy Advertising Website Development Philanthropy Coaching Competitive Intelligence Analytics Consumer Insights Customer Insight Market Research Competitive Analysis Strategic Planning Leadership Business Planning Marketing Automotive Strategy Marketing Research Team Leadership Project Planning Marketing Communications Retail Product Marketing Program Management Digital Marketing Integrated Marketing Product Management Vehicles Product Launch Business Strategy

Lance Elson Education Details

Frequently Asked Questions about Lance Elson

What company does Lance Elson work for?

Lance Elson works for The School Of Leadership

What is Lance Elson's role at the current company?

Lance Elson's current role is Semi Retired.

What is Lance Elson's email address?

Lance Elson's email address is te****@****ast.net

What is Lance Elson's direct phone number?

Lance Elson's direct phone number is +131366*****

What schools did Lance Elson attend?

Lance Elson attended Oakland University, Olivet Nazarene University.

What skills is Lance Elson known for?

Lance Elson has skills like Problem Solving, Marketing Strategy, Cross Functional Team Leadership, Marketing Management, Teaching, International Business, Product Development, Creative Strategy, Advertising, Website Development, Philanthropy, Coaching.

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