• Partner with Macy’s Group Vice Presidents of Merchandising Execution to plan and communicate quarterly prototypical floorplans to illustrate corporate departmental flows and adjacencies and strategic sales opportunities. • Identify and develop accurate merchandising standards for all FOB’s. Collaborate with Merchants and Visual organization to establish standards and enhancement techniques to elevate presentation and ultimately drive sales. • Work closely with Lease Merchant organization to understand business strategies. Partner with Lease Business Executives on Visual and Merchandising direction that elevate their brand presence within Macy’s yet be iconic to their brand. • Develop skill set of direct reports to anticipate needs of organization and continue to raise level of performance.

• Partnered with Merchants and VPME on creating and communicating compelling and business driving merchandising initiatives to elevate in-store presentation. • Conceptualized innovative floor fixtures/visual presentations and worked with various manufacturers to produce these displays meeting budget requirements and exceeding aesthetic expectations.• Partnered with Vendor community on collection of expense and capital funds that were spent on in-store visual enhancements. • Worked closely with Macy’s Senior leadership to pilot Millennial initiative to understand shopping behavior of targeted Millennial customer. Elevated in-store shopping experience with added visual support. Ultimately directed stores on new Millennial visual enhancements to all stores based on findings.

• Drove sales through effective partnerships with District Planner and Store-Line Leadership to determine business driving initiatives including local My Macy’s strategies. • Executed Corporate Quarterly Directives with consistency and attention to detail. Develop skill set of Store Merchandising Team using on the floor training. • Partnered with Selling Managers to elevate MAGIC selling behaviors. Develop plan of action to increase scores to drive sales using the Product Training binders, Associate Scorecard Trend and other tools. • Recognized with two consecutive Valley Fair District Quarterly Awards.

• Analyzed weekly best seller sales performance and identified solutions to elevate sales for slow performers. Solutions included mannequin representation, floor placement, and sales associate training.• Responsible for all Visual Merchandising communication, including bi-Monthly Merchandising Guides to ensure highest level of merchandise presentation standards.• Partnered with the Senior Vice-President of Planning and Allocation and Buying Line to determine best method to sign and display key items and fashion looks to drive business.• Leveraged cross-functional partnerships to execute store openings, i.e., Shop Development and Planning and Allocation.

• Responsible for the corporate visual communication for Ready-to-Wear published monthly in the Macy’s West Visual San Francisco Report for all 200 plus stores.• Worked closely with Macy’s West Visual Regional Directors and all store line Visual Manager’s to implement visual direction, fielding all questions and concerns and following up with solutions.• Communicated with buying line of several Family of Businesses to increase sales and elevate visual and merchandising presentations, driving additional 28% sales volume in a 3-month timeframe and winning quarterly recognition award. • Conceptualized innovative floor fixtures/visual presentations and worked with various manufacturers to produce these displays for new lifestyle, concept store, meeting budget requirements and exceeding aesthetic expectations. • Managed multiple projects with high-level attention and detail, focusing on creativity, in-store achievability, production and distribution.

• Serviced nine San Francisco Bay Area stores, including Macy’s flagship, Union Square, in the execution and maintenance of Macy’s West Merchandising Standards.• Collaborated with Regional Visual Director on large-scale merchandise training sessions promoting consistency of presentations throughout the region. Topics included creating compelling wall schematics and visual looks, color balance and flow, and basic merchandise standard information.• Partnered with store line Visual Manager’s and Merchandise Manager’s in the training and development of executives and associates on all levels of the organization, exceeding 100% training results each month while in position. • Worked closely with the buying organization on updated merchandising direction, using information in the execution of merchandise training directions published monthly in the Macy’s West San Francisco Report. • Collaborated with the Corporate Macy’s Visual Executives in large-scale visual initiatives; i.e., Macy’s Union Square Flower Show, Holiday Windows and Martha Stewart Home Collection launch.

• Responsible for the visual merchandising of leading fashion brands- Men’s Kenneth Cole and Junior’s Eckored Streetwear, in Las Vegas and Northern California, including Macy’s flagship, Union Square. • Appointed as Lead Coordinator for all Macy’s West Coordinators, serving as the liaison between field and buying line. Forwarded pertinent buyer information and recaps, corresponded with peers to discuss selling strengths, weaknesses and opportunities to share with buying line.• Developed skills of selling specialists through consistent training and mentoring, resulting in Union Square specialist being promoted to Merchandise Coordinator and sharing Northern California territory. • Awarded 2005 West Coast Merchandiser of the Year as a result of raising the bar on the visual presentation, driving sales, and training and development of selling specialists.