Lance Hayden

Lance Hayden Email and Phone Number

Digital Strategist at RDA @ RDA
Lance Hayden's Location
Atlanta, Georgia, United States, United States
Lance Hayden's Contact Details

Lance Hayden personal email

n/a
About Lance Hayden

I'm a passionate, data-driven digital strategist, always looking for the right solution to help drive a client's success. I have over 10 years of experience with Sitecore, Google Analytics/Google Tag Manager, and various other digital marketing systems. I am Content Hub Administrator Certified and love talking about major DAM implementations, and the taxonomy implications it has on your content and assets.

Lance Hayden's Current Company Details
RDA

Rda

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Digital Strategist at RDA
Lance Hayden Work Experience Details
  • Rda
    Digital Strategist
    Rda Nov 2020 - Present
    Hunt Valley, Md, Us
  • Digital Scientists
    Business Development Manager
    Digital Scientists Aug 2020 - Nov 2020
    Alpharetta, Georgia, Us
  • Perficient Digital
    Client Success Director
    Perficient Digital Nov 2017 - Jun 2020
    St Louis, Mo 63141, Mo, Us
    - Helped Fortune 500 clients translate digital problems and needs into actionable projects- Defined project scope, assembled pursuit teams, built statements of work, created timelines, and calculated project estimates for multiple projects per month- Worked with executive stakeholders to produce project roadmaps for multi-year digital transformation initiatives- Delivered $1m+ in new sales per year within new and existing accounts- Maintained gross margin goals while managing $3m+ of active projects - Designed and implemented comprehensive digital experience and ecommerce strategies for accounts in the healthcare, utilities, manufacturing and distribution, and retail industries - Designated Client Success Director within business unit for projects that focused on marketing automation, paid search, analytics, content strategy, and personalization initiatives- Acted as a bridge between technical resources and senior leadership both internally and externally throughout project lifecycles to set expectations, mitigate risk, achieve goals, and meet KPIs- Consistently managed a team of 20+ people per account across the US and India- Implemented Agile Methodology throughout all projects
  • Perficient Digital
    Digital Strategist
    Perficient Digital Oct 2014 - Nov 2017
    St Louis, Mo 63141, Mo, Us
    - Created and managed strategic analytics implementations for Fortune 500 clients- Developed intelligent goals, KPIs, dashboards, and actionable analytics to inform executive-level audiences- Designed personalization strategies and implementations that focused on creating and delivering tailored, relevant content to users- Mapped client's current audience via a variety of data sets, applied data to a unique persona mapping document, identified components and experiences for personalization, and implemented a personalization roadmap- Performed content strategy assessments and provided guidance around new content development and the creation of campaigns for specific personas- Executed complex content migration strategies for various content management systems, including Sitecore, Umbraco, and Kentico- Worked with Google Analytics, Google Tag Manager, Adobe Analytics, and Adobe Dynamic Tag Manager- Performed content accessibility assessments adhering to WCAG 2.1
  • Bluetube
    Marketing Manager
    Bluetube May 2013 - Oct 2014
    Atlanta, Ga, Us
    Developed a comprehensive internal marketing strategy for a digital agency, including building content and planning digital marketing strategies for reaching new customers. This process included comprehensive Marketing Automation campaigns within Pardot, including several complex drip campaigns designed to help funnel MQLs to become SQLs.Managed and implemented advanced Google Analytics digital marketing strategies for large non-profits, including the High Museum, the Atlanta Symphony Orchestra, and the Woodruff Arts Center.Bluetube was acquired by Perficient in October of 2016.
  • Jam Consulting
    Marketing Consultant
    Jam Consulting 2011 - 2013

Lance Hayden Skills

Html Css Web Applications Strategy Digital Marketing Google Analytics Marketing Social Media Management Social Media Marketing Public Speaking Marketing Strategy Research Personas Event Planning Google Tag Manager Adobe Analytics Sitecore Personalization Pardot Google Adwords Customer Journey Mapping Analytics Search Engine Optimization Content Strategy Content Management Systems Marketing Automation Microsoft Office Digital Transformation Customer Success Digital Strategy Account Management Strategic Planning Sales Management Team Management Change Management Cx Customer Experience Transformation Budget Management Thought Leadership Customer Experience User Experience Agile Methodologies

Lance Hayden Education Details

  • Emory University
    Emory University
    Political Science And English

Frequently Asked Questions about Lance Hayden

What company does Lance Hayden work for?

Lance Hayden works for Rda

What is Lance Hayden's role at the current company?

Lance Hayden's current role is Digital Strategist at RDA.

What is Lance Hayden's email address?

Lance Hayden's email address is lh****@****inc.com

What is Lance Hayden's direct phone number?

Lance Hayden's direct phone number is +140496*****

What schools did Lance Hayden attend?

Lance Hayden attended Emory University.

What are some of Lance Hayden's interests?

Lance Hayden has interest in Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, The Arts, Home Decoration.

What skills is Lance Hayden known for?

Lance Hayden has skills like Html, Css, Web Applications, Strategy, Digital Marketing, Google Analytics, Marketing, Social Media, Management, Social Media Marketing, Public Speaking, Marketing Strategy.

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