Digital Strategist
Current
Nov 2020 - Present
AeroLeads people directory · profile
Lance Hayden Email & Phone Number
Digital Strategist at RDA
at
RDA
1 work email found
@rdacorp.com
3 phones found area 404 and 678
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Who is Lance Hayden? Overview
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Quick answer
Lance Hayden is listed as Digital Strategist at RDA at RDA, based in Atlanta, Georgia, United States. AeroLeads shows a work email signal at rdacorp.com, phone signal with area code 404, 678, and a matched LinkedIn profile for Lance Hayden.
Lance Hayden previously worked as Digital Strategist at Rda and Business Development Manager at Digital Scientists. Lance Hayden holds Ba, Political Science And English from Emory University.
Company email context
Email format at RDA
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{last}@rdacorp.com
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AeroLeads found 1 current-domain work email signal for Lance Hayden. Compare company email patterns before reaching out.
Profile bio
About Lance Hayden
I'm a passionate, data-driven digital strategist, always looking for the right solution to help drive a client's success. I have over 10 years of experience with Sitecore, Google Analytics/Google Tag Manager, and various other digital marketing systems. I am Content Hub Administrator Certified and love talking about major DAM implementations, and the taxonomy implications it has on your content and assets.
Listed skills include Html, Css, Web Applications, Strategy, and 39 others.
Current workplace
Lance Hayden's current company
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6 roles · 16 years
Lance Hayden work experience
A career timeline built from the work history available for this profile.
Business Development Manager
Aug 2020 - Nov 2020
Client Success Director
- Helped Fortune 500 clients translate digital problems and needs into actionable projects- Defined project scope, assembled pursuit teams, built statements of work, created timelines, and calculated project estimates for multiple projects per month- Worked with executive stakeholders to produce project roadmaps for multi-year digital transformation initiatives- Delivered $1m+ in new sales per year within new and existing accounts- Maintained gross margin goals while managing $3m+ of active projects - Designed and implemented comprehensive digital experience and ecommerce strategies for accounts in the healthcare, utilities, manufacturing and distribution, and retail industries - Designated Client Success Director within business unit for projects that focused on marketing automation, paid search, analytics, content strategy, and personalization initiatives- Acted as a bridge between technical resources and senior leadership both internally and externally throughout project lifecycles to set expectations, mitigate risk, achieve goals, and meet KPIs- Consistently managed a team of 20+ people per account across the US and India- Implemented Agile Methodology throughout all projects
Nov 2017 - Jun 2020
Digital Strategist
- Created and managed strategic analytics implementations for Fortune 500 clients- Developed intelligent goals, KPIs, dashboards, and actionable analytics to inform executive-level audiences- Designed personalization strategies and implementations that focused on creating and delivering tailored, relevant content to users- Mapped client's current audience via a variety of data sets, applied data to a unique persona mapping document, identified components and experiences for personalization, and implemented a personalization roadmap- Performed content strategy assessments and provided guidance around new content development and the creation of campaigns for specific personas- Executed complex content migration strategies for various content management systems, including Sitecore, Umbraco, and Kentico- Worked with Google Analytics, Google Tag Manager, Adobe Analytics, and Adobe Dynamic Tag Manager- Performed content accessibility assessments adhering to WCAG 2.1
Oct 2014 - Nov 2017
Marketing Manager
Developed a comprehensive internal marketing strategy for a digital agency, including building content and planning digital marketing strategies for reaching new customers. This process included comprehensive Marketing Automation campaigns within Pardot, including several complex drip campaigns designed to help funnel MQLs to become SQLs.Managed and implemented advanced Google Analytics digital marketing strategies for large non-profits, including the High Museum, the Atlanta Symphony Orchestra, and the Woodruff Arts Center.Bluetube was acquired by Perficient in October of 2016.
May 2013 - Oct 2014
Marketing Consultant
Jam Consulting
2011 - 2013
~2 yrs
1 education record
Lance Hayden education
-
Emory University
FAQ
Frequently asked questions about Lance Hayden
Quick answers generated from the profile data available on this page.
What company does Lance Hayden work for?
Lance Hayden works for RDA.
What is Lance Hayden's role at RDA?
Lance Hayden is listed as Digital Strategist at RDA at RDA.
What is Lance Hayden's email address?
AeroLeads has found 1 work email signal at @rdacorp.com for Lance Hayden at RDA.
What is Lance Hayden's phone number?
AeroLeads has found 3 phone signal(s) with area code 404, 678 for Lance Hayden at RDA.
Where is Lance Hayden based?
Lance Hayden is based in Atlanta, Georgia, United States while working with RDA.
What companies has Lance Hayden worked for?
Lance Hayden has worked for Rda, Digital Scientists, Perficient Digital, Bluetube, and Jam Consulting.
How can I contact Lance Hayden?
You can use AeroLeads to view verified contact signals for Lance Hayden at RDA, including work email, phone, and LinkedIn data when available.
What schools did Lance Hayden attend?
Lance Hayden holds Ba, Political Science And English from Emory University.
What skills is Lance Hayden known for?
Lance Hayden is listed with skills including Html, Css, Web Applications, Strategy, Digital Marketing, Google Analytics, Marketing, and Social Media.
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