Lance Lim Email & Phone Number

Singapore

Singapore

Led the AP regional marketing team for 3 years before transitioning to a business development role, managing the commercial objectives of the APAC region.Regional Key Account Manager, APAC & Global (Sep 2014 – Present) • Strategic planning - managing revenue objectives of 6 key accounts• Identify business opportunities: new product developments, new distribution channels, unique supply chain models, new markets• Function in a multi-faceted environment where customers may… Show more Led the AP regional marketing team for 3 years before transitioning to a business development role, managing the commercial objectives of the APAC region.Regional Key Account Manager, APAC & Global (Sep 2014 – Present) • Strategic planning - managing revenue objectives of 6 key accounts• Identify business opportunities: new product developments, new distribution channels, unique supply chain models, new markets• Function in a multi-faceted environment where customers may also be competitorsRegional Marketing Manager, APAC (Aug 2012 – Sep 2014) • Responsible for marketing strategies to increase brand awareness and generate demand, contributing to sales objectives of Transitions Optical• Managed a team of 3 direct reports and 5 non-direct reports• Developed Content marketing campaigns integrating functions of TV, Offline media, Digital media, PR and Social Media Show less

Singapore

Founded a humble guitar retail store and functioned as the distributor of 9 brands.• Managed all aspects of the business• Sales, P&L, Finance, Marketing, HR, Logistics, Customer Service and Operations• Negotiated with brand manufacturers on expectations and sales targets

Singapore

Contributed as a trade marketing manager of the leading manufacturer of professional broadcasting and audio equipment before moving on to its music retail division.Retail Channel Marketing Manager, APAC – Music Retail Segment (Oct 2011 – Jul 2012) • Managed 10 Distributors and 80 Resellers• Developed channel marketing and sales promotions to drive revenue and retail sell through• Created Point of Sales materials and Visual Merchandising for partner retail… Show more Contributed as a trade marketing manager of the leading manufacturer of professional broadcasting and audio equipment before moving on to its music retail division.Retail Channel Marketing Manager, APAC – Music Retail Segment (Oct 2011 – Jul 2012) • Managed 10 Distributors and 80 Resellers• Developed channel marketing and sales promotions to drive revenue and retail sell through• Created Point of Sales materials and Visual Merchandising for partner retail stores• Planned advertising campaigns with media channels and managed press relationsField Marketing Specialist (SEA) – Professional Broadcast & Audio Segment (Jul 2008 – Sep 2011) • Managed 25 Resellers• Drove marketing campaigns to grow the leadership brand equity of Avid• Developed demand generation programs to channel leads through the sales funnel Show less

Singapore

Joined a leading microphones manufacturer to manage the portfolio of key wired and wireless products. Part of the team to win the Esplanade tender for wireless systems.Assistant Product Manager (SEA, China)• Responsible for profitability, pricing, product developments and life cycle of wired & wireless products• Gave sales presentations to customers• Conducted internal and external trainings

Singapore

My first job upon graduation required managing a sales team of 7, and eventually taking on a second portfolio to develop the pop music instruments department.Executive: Retail &Product Marketing• Managed the distributorship of 9 brands • Pricing, sales strategies, inventory management and marketing of these brands• Negotiations with manufacturers to for dealership representationRetail Management• Supervisor of Tampines Mall branch, responsible for the… Show more My first job upon graduation required managing a sales team of 7, and eventually taking on a second portfolio to develop the pop music instruments department.Executive: Retail &Product Marketing• Managed the distributorship of 9 brands • Pricing, sales strategies, inventory management and marketing of these brands• Negotiations with manufacturers to for dealership representationRetail Management• Supervisor of Tampines Mall branch, responsible for the profitability of the outlet• Managed a sales team of 7• Established pop music instruments department• Sales increased by 50% over the 1st year Show less

Bachelor’S Degree, Business Administration And Management, General, Merit

Diploma In Audio Engineering, Audio Engineering