Lance Lim Email & Phone Number

Singapore

Singapore

• Led the AP regional marketing team for 3 years before transitioning to a business development role, managing the commercial objectives of the APAC region.Regional Key Account Manager, APAC & Global (Sep 2014 – Present)
• Strategic planning - managing revenue objectives of 6 key accounts
• Identify business opportunities: new product developments, new distribution channels, unique supply chain models, new markets
• Function in a multi-faceted environment where customers may… Show more Led the AP regional marketing team for 3 years before transitioning to a business development role, managing the commercial objectives of the APAC.
• Function in a multi-faceted environment where customers may also be competitorsRegional Marketing Manager, APAC (Aug 2012 – Sep 2014)
• Responsible for marketing strategies to increase brand awareness and generate demand, contributing to sales objectives of Transitions Optical

Singapore

• Founded a humble guitar retail store and functioned as the distributor of 9 brands.
• Managed all aspects of the business
• Sales, P&L, Finance, Marketing, HR, Logistics, Customer Service and Operations
• Negotiated with brand manufacturers on expectations and sales targets

Singapore

• Contributed as a trade marketing manager of the leading manufacturer of professional broadcasting and audio equipment before moving on to its music retail division.Retail Channel Marketing Manager, APAC – Music Retail.
• Managed 10 Distributors and 80 Resellers
• Developed channel marketing and sales promotions to drive revenue and retail sell through
• Created Point of Sales materials and Visual Merchandising for partner retail… Show more Contributed as a trade marketing manager of the leading manufacturer of professional broadcasting and audio equipment before.
• Created Point of Sales materials and Visual Merchandising for partner retail stores
• Planned advertising campaigns with media channels and managed press relationsField Marketing Specialist (SEA) – Professional Broadcast & Audio Segment (Jul 2008 – Sep 2011)

Singapore

• Joined a leading microphones manufacturer to manage the portfolio of key wired and wireless products. Part of the team to win the Esplanade tender for wireless systems.Assistant Product Manager (SEA, China)
• Responsible for profitability, pricing, product developments and life cycle of wired & wireless products
• Gave sales presentations to customers
• Conducted internal and external trainings

Singapore

• My first job upon graduation required managing a sales team of 7, and eventually taking on a second portfolio to develop the pop music instruments department.Executive: Retail &Product Marketing
• Managed the distributorship of 9 brands
• Pricing, sales strategies, inventory management and marketing of these brands
• Negotiations with manufacturers to for dealership representationRetail Management
• Supervisor of Tampines Mall branch, responsible for the… Show more My first job upon graduation required managing a sales team of 7, and eventually taking on a second portfolio to develop the pop music instruments.
• Supervisor of Tampines Mall branch, responsible for the profitability of the outlet

Bachelor’S Degree, Business Administration And Management, General, Merit

Diploma In Audio Engineering, Audio Engineering