Bringing in-game Amazon Prime benefits to gamers around the world.

Defined the go-to-market strategy and business approach for a specified vertical using market intelligence. Individually sourced, pitched, signed and managed 100+ international vendors. Developed relationships with vendors through onboarding and ongoing product integration. Worked cross-functionally with Business Operations, Consumer Marketing, Product and Leadership stakeholders, influencing necessary change on behalf of customers.

Established the go-to-market strategy for live-streamed gaming tournaments on Twitch.tv, driving tens of millions in annual new-business revenue from signed vendors. Owned event budgets and end-to-end logistics; sourced production agencies, selected venues, managed influencer relationships and determined appropriate key performance indicators for each event. Worked cross-functionally with Business Development, Product, Legal, Finance, PR and Twitch to execute successful events. Created and executed against internal and external event work-back schedules; each event took 4 to 6 months of planning. Developed a deep understanding of the market to influence gaming and esports executives, optimizing business for mobile devices.

Managed 35+ top-tier mobile game vendors, influencing key decision makers to support the Amazon Appstore with their portfolio of games. Negotiated end-to-end deals with vendors for new product launches including Amazon Fire TV, Amazon Fire Phone, and Amazon Underground. Exceeded product launch selection goals for Amazon Fire TV, Amazon Fire Phone, Amazon Underground and the annual Kindle Fire tablet refresh.

Managed customer accounts by ensuring correct, on-time delivery of product and customer satisfaction. Handled and distributed multiple daily reports resulting in customer compliance and reduced fines.