Lance Patterson Email & Phone Number

New York, Ny, Us

San Rafael, Ca, Us

El Segundo, California, Us

I direct the global brands across all territories and channels, coach/develop the senior team, lead all the digital and retail strategies, curate an innovative approach to consumer experiences, and preserve an energetic and relevant brand image. ● Spearheaded building an exceptional team of direct-to-consumer experts, that has enabled brands to grow far beyond private equity firms limits, gaining market share across all markets/channels, increasing net revenue with significant EBITDA growth.● Charting a consumer-centric DTC direct go-to market strategy combined with highly targeted brand building activations reflective of brand’s dynamic market and consumer segments. ● Achieving top ranking among the global niche fragrance brands by spearheading opening of Travel Retail channel, China, Middle East, and deeper penetration into European markets. ● Leading exponential growth in all digital channels accounting for >50% of mix of business and significant contribution to fixed cost.

New York, Ny, Us

I led the global business operations including but not limited to strategic development, commercial strategy, and operational delivery. I directed the marketing, PR, product development, sales, eCommerce, finance, logistics, and IT departments. I also built and coached the international team and facilitated the selection process for the new voice, data systems, ERP system, and eCommerce front/back-end operations.● Achieved 40% EBIDTA growth within two years and a 14% decrease in debt with new budget and P&L plan. Plan focused on channels/geography growth while prioritizing brand awareness and well-established cost base.● Reduced fixed cost by 35% by developing more effective interdepartmental team structure and financial reporting system for finance and IT. ● Stimulated 26% comp store growth by developing and launching first national ad campaign, comprising 360-degree marketing program. ● Drove organic market growth up 20%+ over 2012 by spotlighting channel marketing and consumer acquisition while micro-targeting most relevant consumer segments. ● Grew direct eCommerce channel CAGR 35% by introducing acquisition and retention programs, effectively stimulating customer loyalty. ● Reduced inventory adjustments by 43% by instituting new inventory and standard cost control system.

Paris, Fr

Vice President, Retail Sales - Benefit CosmeticsVice President, Sales & Marketing - Acqua Di ParmaHead of Sales, Planning & Marketing, Bliss