Lance Peach Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

SEO Strategist at Practiceedge, specialising in search marketing and Google Ads for various private practices in the allied health space, as well as marketing services for "tradies" through the sister company, My Tradie Site.

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

Led a team of 14 instructors at a Royal Yachting Association (RYA) training facility, overseeing up to 80 students per weekPayroll for all staffVAT paymentsInstructor schedulesOverseeing student bookings and paymentsConceptual thinking for new booking systemEquipment maintenance SOP's to instil preventative downtime cultureImplemented a rebranding initiative and developed a new marketing strategy to transform the companyInitiated a marketing teamBuild… Show more Led a team of 14 instructors at a Royal Yachting Association (RYA) training facility, overseeing up to 80 students per weekPayroll for all staffVAT paymentsInstructor schedulesOverseeing student bookings and paymentsConceptual thinking for new booking systemEquipment maintenance SOP's to instil preventative downtime cultureImplemented a rebranding initiative and developed a new marketing strategy to transform the companyInitiated a marketing teamBuild content and topics to generate a successful growth trajectorySeeing strategies from concept phase to company incomePhoto and video shoots, online learning content and videos, audio recording sessions and sound designSuccessfully brought on new staff members and integrated them into the teamHolding interviews for full time and seasonal positions within the companyIn-house training SOP's updated seasonally/annuallyAnnual audit by Royal Yachting AssociationComplete breakdown of equipment, instructor licenses, administration proceduresStakeholder policies and well beingStudent/client feedback and protectionEvolution of course material and delivery techniquesFinancial balance and agreements between RYA and SYSALifted the company out of a COVID-19 deficit and achieved consecutive record-breaking yearsInitiated online training modules at the start of Covid lockdown with only 10 days downtime for the business in order to maintain clients and avoid refunds. Resulting in the company staying in business Demonstrated strong leadership skills, strategic vision, adaptability, resilience, and determinationStrong communications and systems in a fast paced environment, that is ultimately governed by the weatherProfit share and commission structuresinitiated extra business providing student accommodation Show less