Identified needs, developed plan and managed execution of establishing the creative department for the recently opened Toronto office. Key decision maker for establishing a creative department workflow process and overall creative operations for our client base including staff sourcing, supervision and development. Directed creative team to maintain agency product standards with creative excellence, timeliness, and flawless execution, while achieving client goals and surpassingexpectations. Creative lead on all client and agency initiatives.• Accountable for creative department operations and output including: planning, campaign development, and efficiency while focusing account teams on providing more than just what the client asked for.• Led by example to increase motivation in my team in such a highoutput department to ensure care and attention in every detail. Converted the department into a creative service focused team that was excited to have facetime with clients.• Led creative strategy and solutions with senior art directors and account team to ensure creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.• A networked creative resource with connections to various specialty services at a high-value price.• A trusted client advisor in those moments when Accounts couldn’t close the deal.• Secured 3 new accounts through creative ideas that inspired consideration for IN as a new roster agency.Unilever (Becel, Knorr, Dove, Hellmann’s, Lipton, Clear, Nexxus, TRESemmé, St.Ives,Vaseline, Axe, Degree), Newell Rubbermaid (Rubbermaid, Goody & Sharpie), Barilla

Corporate creative lead driving solutions and results across a diverse proprietary product portfolio. Led creative development for products for all corporate brands.• Directed and developed branding for product 360, driving consumer marketing objectives and sales results.• Analyzed customer requirements and trends, established and ensured adherence to corporate brand in-market positioning.• Directed suppliers to produce high-quality work for all corporate and consumer touch points.

Departmental creative lead driving solutions and results across a diverse client base. Led team of Art Directors, Designers and Production Artists in conjunction with Studio Manager to solve client challenges and identify opportunities for briefs. Led creative process from initialization to client presentation through to execution while ensuring all aspects of creative integrity were maintained throughout the process. A true partner with Account Service teams working together with a focus on client service, margin and efficiency.• Directed and developed final visual concepts that communicate the client’s marketing objectives to the consumer.• Analyzed customer requirements, established and ensured adherence to project timelines and budget constraints.• Oversaw the process of developing visual solutions to a variety of communication problems.• Developed and administered graphic design training, mentorship and professional development guidance to junior and peer designers.• Assisted account team in determining time budgets for projects.• Directed photographers, illustrators, animators and other suppliers to produce high-quality work for clients.• Worked closely with print production team to deliver quality creative executions.• Created broadcast commercials, internal sales video production and corporate/promotional websites.• Developed in-store POP, direct mail, packaging, advertising etc. - from concept creation to execution.ACCOUNTS:P&G, Henkel, LePage, Kraft Foodservice, St.Louis Bar & Grill, Vincor, Mitsubishi Electric, Heinz, Storck, ICRF, McCain, Constellation Brands

Design and production of various consumer-facing projects including POS, advertising, direct mail and packaging for the CPG segment. Website design and maintenance.ACCOUNTS:Cadbury Beverages, Modelo Molson Imports, Kao Brands

Project management, concept and design for various retail consumer-facing print projects includingsell sheets, advertising and packaging for the music and entertainment industry.ACCOUNTS:Universal Music, HMV, Lion’s Gate Films, Wine Australia, Save the Children, KOCH Vision

Develop and maintain the integrity of the STOTT PILATES brand. Concept and production of variousconsumer-facing print projects including video packaging, instructional manuals, advertising, tradeshow graphics, DVD interface and content design.

Concept and production of various consumer-facing print projects including annual reports, magazines, advertising and corporate sales tools.ACCOUNTS:Canadian Tire, Baycrest Centre, The Health Journal, Domtar Paper

• Corporate literature, ads & marketing-aids (concept to completion)• Websites – concept, design & development• Direction of studio design team

Design and production of various consumer-facing print projects (packaging, POP, logos & magazines).ACCOUNTS:H.J. Heinz Company of Canada, CAIFA, J.M. Smucker Canada Inc., PMAC, SB&H

Concept and creation of various print collateral tailored to the technology and B2B segment. Multi-media interface designer and studio manager.ACCOUNTS:Engel, Mold-Masters, SEW Eurodrive, Teklogix, Champion Road Machinery, Glegg Water

Design and production of various pharmaceutical sales-aids, advertisments and brochures for consumer and pharmaceutical targets.ACCOUNTS:AstraZeneca, Roche, Allergan, Janssen, Leo Pharma, Rhône-Poulenc, Sanofi

Key designer tasked with design and production of step-by-step instructional computer manuals.

Creative lead tasked with developing various sales tools to aid numerous newspaper sales departments across Canada.