I conceptualize, ideate, and direct the development of innovative creative projects for successful execution with my team. End-to-end expertise on direct-to-consumer products, from concept through production and post-production. Oversee and coordinate a wide array of projects, including YouTube productions, dynamic photo shoots, recap videos, and a host of promotional content designed to amplify the influence of talent and strategic company campaigns across major platforms such as YouTube, Instagram, and TikTok for AmpWorld and AmpWorldReacts.I also serve as a Content Manager, where I pre-produce, direct, post-production and manage the content on our YouTube, Instagram, and TikTok accounts by making sure that every post resonates with the audience and brings forward a reality that upholds the brand's goal. Duties included leading a team of producers, managing the executive team to ensure project objective fulfillment, stickiness to timelines, and the realization of creative vision to the fullest potential. My commitment to excellence and innovation in the development of content and management places me as the key leader toward driving success for our projects and enhancing the impact of our brand in the digital sphere.

Spearheaded content creation and execution strategies for Vinnie Hacker, ensuring brand coherence and audience engagement. Successfully managed and grew Vinnie Hacker's YouTube channel, increasing subscribers from 0 to 600,000 subscribers within 4 months.Achieved an impressive milestone of garnering over 10 million views over 4 months, significantly enhancing brand visibility and audience reach.Led a comprehensive content repurposing strategy, optimizing content for each specific platform to maximize engagement and follower growth.Content Strategy Development: Demonstrated an exceptional ability to create compelling video content that resonates with diverse audiences, leading to rapid subscriber growth and high engagement rates.Cross-Platform Content Repurposing: Excelled in adapting video content for different social media platforms, ensuring optimal viewer engagement and consistency across channels.Analytics and Growth Hacking: Utilized advanced analytics to understand audience behavior and preferences, enabling data-driven decisions that significantly contributed to channel growth and viewer retention.Creative Leadership: Led a creative team in the ideation, production, and editing phases, fostering a collaborative environment that encouraged innovation and quality content production.Project Management: Managed timelines and coordinated across teams and platforms, ensuring timely content delivery and maximizing impact.

Spearheaded content creation and execution strategies for Griffin Johnson, ensuring brand coherence and audience engagement across major social media platforms including YouTube, Instagram, Twitter, TikTok, and Triller.Successfully managed and grew Griffin Johnson's YouTube channel, increasing subscribers from 200,000 to 1 million within 2 months.Achieved an impressive milestone of garnering over 100 million views over 4 months, significantly enhancing brand visibility and audience reach.Led a comprehensive content repurposing strategy, optimizing content for each specific platform to maximize engagement and follower growth.Content Strategy Development: Demonstrated an exceptional ability to create compelling video content that resonates with diverse audiences, leading to rapid subscriber growth and high engagement rates.Cross-Platform Content Repurposing: Excelled in adapting video content for different social media platforms, ensuring optimal viewer engagement and consistency across channels.Analytics and Growth Hacking: Utilized advanced analytics to understand audience behavior and preferences, enabling data-driven decisions that significantly contributed to channel growth and viewer retention.Creative Leadership: Led a creative team in the ideation, production, and editing phases, fostering a collaborative environment that encouraged innovation and quality content production.Project Management: Managed timelines and coordinated across teams and platforms, ensuring timely content delivery and maximizing impact.

• Developed high-impact creative projects from concept to completion, including photoshoots, recap videos, and promotional content for influencers, talent, and company campaigns.• Worked with managers and advertising directors to optimize promotions for influencers