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Lance Smith is a Senior Director, E-commerce & Thrifty Ice Cream at RITE AID. He possess expertise in digital marketing, e commerce, marketing strategy, strategy, merchandising and 8 more skills.
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Senior Director Of Ecommerce MerchandisingRite Aid May 2023 - PresentPhiladelphia, Pennsylvania, Us -
Director Of Ecommerce MerchandisingRite Aid May 2021 - May 2023Philadelphia, Pennsylvania, Us
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Ecommerce Senior Category ManagerRite Aid Dec 2020 - May 2021Philadelphia, Pennsylvania, Us
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Senior Category ManagerCvs Health Nov 2013 - Nov 2020Woonsocket, Ri, Us -
Program Manager, Site Strategic InitiativesStaples Oct 2013 - Nov 2013Framingham, Ma, UsPartner with Customer and Category Marketing teams to develop integrated seasonal centers on Staples.com•Develop strategic plans with buy in from all key stakeholders•Submit requirements to technical teams and creative briefs to Agency, managing both technical and creative processes from start to launch•Measure and report on center KPIs, refining strategy as needed•Ensure centers get strong placement in various marketing vehicles (email, social, display, circular, etc)Manage marketing strategy for Daily Deals and other Merchant driven promotions•Continually improve customer experience with vehicles and promotional pages•Develop breakthrough creative campaigns and manage across all available assets•Refine strategy based on reported resultsProvide marketing support to Mobile team•Develop marketing assets for m.staples including banners and landing pages•Develop marketing assets for mobile app including banners•Partner on marketing plans to promote the mobile app •Provide expertise to greater team on creating mobile-friendly assets across programs and vehiclesWork with ecommerce team to improve content management tools and processes -
Program Manager .Com MarketingStaples Jan 2012 - Sep 2013Framingham, Ma, Us•Managed the development and execution of all marketing assets to support the advancement of a personalized site experience utilizing customer based pricing, customer targeting, and buyer/non-buyer segmentation strategies•Managed various homepage testing strategies to measure and evaluate key promotional assets and their influence on sales and conversion overall and to specific product categories•Owned the strategy development of key components of the Staples.com overall marketing plan for seasonal, monthly & weekly strategies within our email and online assets•Utilized insights and analytics to impact strategies for seasonal and promotional marketing•Was responsible for driving creative development of key marketing and merchandising online initiatives including cross-channel campaigns•Was responsible for publishing and managing all promotional aspects of the homepage•Drove efforts with the Staples Agency to build the tools and processes required to execute key promotions on the staples mobile site (m.staples.com). These efforts allowed us to market key holiday events on mobile which contributed to our sales and margin successes for the 2011 holiday season, in addition to paving the way for all future promotional efforts on mobile
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Associate Promotions Manager .Com MarketingStaples Jan 2007 - Dec 2011Framingham, Ma, Us•Assisted director in developing .com’s email and onsite marketing strategies to support the development and deployment of both seasonal and ongoing marketing campaigns•Monitored the performance of the seasonal, email and onsite marketing strategies, to assess performance in order to maximize incremental sales/margin•Managed strategic and tactical details necessary to ensure complete and timely implementation of marketing plans•Ensured a cohesive approach across all online promotional campaigns and marketing efforts•Utilized insights and analytics to impact strategies for seasonal and promotional marketing•Assessed competitive promotional activity and present findings and suggestions during business reviews•Collaboratively partnered with merchandising and creative to provide consistent, easy promotional messaging to the customer
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Associate Category ManagerStaples Jul 2005 - Dec 2006Framingham, Ma, Us•Developed strategies to achieve budgeted sales and margin goals for assigned category(s).•Identified assortment opportunities, new and existing then work with manufacturers and wholesalers to address the needs of the small business customer•Drove supply chain by managing inventory levels as well as balance between Staples stock and wholesaler/ drop ship fulfillment•Was responsible for the development and execution of compelling merchandising and promotional strategies online and in catalog•Managed and co-ordinate SBD key supplier programs including updating vendor scorecards, quarterly reviews and analyzing the performance of the program
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Merchandising Content SpecialistStaples Dec 2003 - Jul 2005Framingham, Ma, Us
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Direct Catalog SpecialistStaples May 2002 - Nov 2003Framingham, Ma, Us
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Client Services Coordinator/B2B Technology GroupPro Media, Inc. Jan 2001 - May 2002
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Advertising Operations AssociateBurst! Media Mar 2000 - Dec 2000
Lance Smith Skills
Lance Smith Education Details
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Western New England UniversityMarketing
Frequently Asked Questions about Lance Smith
What company does Lance Smith work for?
Lance Smith works for Rite Aid
What is Lance Smith's role at the current company?
Lance Smith's current role is Senior Director, E-commerce & Thrifty Ice Cream.
What is Lance Smith's email address?
Lance Smith's email address is la****@****les.com
What is Lance Smith's direct phone number?
Lance Smith's direct phone number is +1 (866) 287*****
What schools did Lance Smith attend?
Lance Smith attended Western New England University.
What are some of Lance Smith's interests?
Lance Smith has interest in Working Out, Boating, Cars, Sports, Spartan Races.
What skills is Lance Smith known for?
Lance Smith has skills like Digital Marketing, E Commerce, Marketing Strategy, Strategy, Merchandising, Integrated Marketing, Email Marketing, Online Marketing, Online Advertising, Product Marketing, Project Management, Marketing Management.
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