Senior Director Of Ecommerce Merchandising
Current
May 2023 - Present
AeroLeads people directory · profile
Lance Smith Email & Phone Number
Senior Director, E-commerce & Thrifty Ice Cream
at
RITE AID
1 work email found
@staples.com
2 phones found area 866 and 401
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director, E-commerce & Thrifty Ice Cream
Location
Northbridge, Massachusetts, United States
Who is Lance Smith? Overview
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Quick answer
Lance Smith is listed as Senior Director, E-commerce & Thrifty Ice Cream at RITE AID, based in Northbridge, Massachusetts, United States. AeroLeads shows a work email signal at staples.com, phone signal with area code 866, 401, and a matched LinkedIn profile for Lance Smith.
Lance Smith previously worked as Senior Director of eCommerce Merchandising at Rite Aid and Director Of Ecommerce Merchandising at Rite Aid. Lance Smith holds Bachelor Of Business Administration (Bba), Marketing from Western New England University.
Company email context
Email format at RITE AID
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{first}.{last}@staples.com
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AeroLeads found 1 current-domain work email signal for Lance Smith. Compare company email patterns before reaching out.
Profile bio
About Lance Smith
Lance Smith is a Senior Director, E-commerce & Thrifty Ice Cream at RITE AID. He possess expertise in digital marketing, e commerce, marketing strategy, strategy, merchandising and 8 more skills.
Listed skills include Digital Marketing, E Commerce, Marketing Strategy, Strategy, and 9 others.
Current workplace
Lance Smith's current company
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12 roles
Lance Smith work experience
A career timeline built from the work history available for this profile.
Director Of Ecommerce Merchandising
May 2021 - May 2023
Ecommerce Senior Category Manager
Dec 2020 - May 2021
Senior Category Manager
Nov 2013 - Nov 2020
Program Manager, Site Strategic Initiatives
Partner with Customer and Category Marketing teams to develop integrated seasonal centers on Staples.com•Develop strategic plans with buy in from all key stakeholders•Submit requirements to technical teams and creative briefs to Agency, managing both technical and creative processes from start to launch•Measure and report on center KPIs, refining strategy as needed•Ensure centers get strong placement in various marketing vehicles (email, social, display, circular, etc)Manage marketing strategy for Daily Deals and other Merchant driven promotions•Continually improve customer experience with vehicles and promotional pages•Develop breakthrough creative campaigns and manage across all available assets•Refine strategy based on reported resultsProvide marketing support to Mobile team•Develop marketing assets for m.staples including banners and landing pages•Develop marketing assets for mobile app including banners•Partner on marketing plans to promote the mobile app •Provide expertise to greater team on creating mobile-friendly assets across programs and vehiclesWork with ecommerce team to improve content management tools and processes
Oct 2013 - Nov 2013
Program Manager .Com Marketing
•Managed the development and execution of all marketing assets to support the advancement of a personalized site experience utilizing customer based pricing, customer targeting, and buyer/non-buyer segmentation strategies•Managed various homepage testing strategies to measure and evaluate key promotional assets and their influence on sales and conversion overall and to specific product categories•Owned the strategy development of key components of the Staples.com overall marketing plan for seasonal, monthly & weekly strategies within our email and online assets•Utilized insights and analytics to impact strategies for seasonal and promotional marketing•Was responsible for driving creative development of key marketing and merchandising online initiatives including cross-channel campaigns•Was responsible for publishing and managing all promotional aspects of the homepage•Drove efforts with the Staples Agency to build the tools and processes required to execute key promotions on the staples mobile site (m.staples.com). These efforts allowed us to market key holiday events on mobile which contributed to our sales and margin successes for the 2011 holiday season, in addition to paving the way for all future promotional efforts on mobile
Jan 2012 - Sep 2013
Associate Promotions Manager .Com Marketing
•Assisted director in developing .com’s email and onsite marketing strategies to support the development and deployment of both seasonal and ongoing marketing campaigns•Monitored the performance of the seasonal, email and onsite marketing strategies, to assess performance in order to maximize incremental sales/margin•Managed strategic and tactical details necessary to ensure complete and timely implementation of marketing plans•Ensured a cohesive approach across all online promotional campaigns and marketing efforts•Utilized insights and analytics to impact strategies for seasonal and promotional marketing•Assessed competitive promotional activity and present findings and suggestions during business reviews•Collaboratively partnered with merchandising and creative to provide consistent, easy promotional messaging to the customer
Jan 2007 - Dec 2011
Associate Category Manager
•Developed strategies to achieve budgeted sales and margin goals for assigned category(s).•Identified assortment opportunities, new and existing then work with manufacturers and wholesalers to address the needs of the small business customer•Drove supply chain by managing inventory levels as well as balance between Staples stock and wholesaler/ drop ship fulfillment•Was responsible for the development and execution of compelling merchandising and promotional strategies online and in catalog•Managed and co-ordinate SBD key supplier programs including updating vendor scorecards, quarterly reviews and analyzing the performance of the program
Jul 2005 - Dec 2006
Merchandising Content Specialist
Dec 2003 - Jul 2005
Direct Catalog Specialist
May 2002 - Nov 2003
Client Services Coordinator/B2B Technology Group
Pro Media, Inc.
Jan 2001 - May 2002
Advertising Operations Associate
Burst! Media
Mar 2000 - Dec 2000
1 education record
Lance Smith education
-
Western New England University
FAQ
Frequently asked questions about Lance Smith
Quick answers generated from the profile data available on this page.
What company does Lance Smith work for?
Lance Smith works for RITE AID.
What is Lance Smith's role at RITE AID?
Lance Smith is listed as Senior Director, E-commerce & Thrifty Ice Cream at RITE AID.
What is Lance Smith's email address?
AeroLeads has found 1 work email signal at @staples.com for Lance Smith at RITE AID.
What is Lance Smith's phone number?
AeroLeads has found 2 phone signal(s) with area code 866, 401 for Lance Smith at RITE AID.
Where is Lance Smith based?
Lance Smith is based in Northbridge, Massachusetts, United States while working with RITE AID.
What companies has Lance Smith worked for?
Lance Smith has worked for Rite Aid, Cvs Health, Staples, Pro Media, Inc., and Burst! Media.
How can I contact Lance Smith?
You can use AeroLeads to view verified contact signals for Lance Smith at RITE AID, including work email, phone, and LinkedIn data when available.
What schools did Lance Smith attend?
Lance Smith holds Bachelor Of Business Administration (Bba), Marketing from Western New England University.
What skills is Lance Smith known for?
Lance Smith is listed with skills including Digital Marketing, E Commerce, Marketing Strategy, Strategy, Merchandising, Integrated Marketing, Email Marketing, and Online Marketing.
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