Lance Thrash Email & Phone Number

New York, New York, United States

Atlanta, Georgia, United States

• Successful acquisition of a Category 1 CPT Code without specialty society support• Collaborate with clinical to design and execute clinical trials necessary to meet Category 1 CPT Code requirements for both Aerin Products (VivAer/RhinAer)• Authored and submitted Code Change Application• Collaborated with American Academy of Otolaryngology- Head and Neck Surgery (AAO-HNS) to properly value Category 1 CPT Code through the RUC process• Responsible for creation and implementation of overall company reimbursement and health economics strategy• Managed team of 3 market access professionals (1 director/ 2 managers) o Collaborated with AAO-HNS to gain support and engagement with key payors• Acquisition and oversite of external hub for patient access• Managed a team of consultants regarding CPT Code acquisition and valuation as well as coding related projects• Hiring and coordination of legal counsel to advise on compliance • Managed department budget within projected range year over year• Cross-functional collaboration with sales and marketing o Creation and implementation of sales force overall strategic guidance  New Category 1 CPT Code Launch  Coding guidance  Customer reimbursement tools and template letters o Created State-by-State coverage tool with covered lives percentages o National and regional sales meeting planning o Physician summit and conference content design• Constant C-Suite communication and quarterly presentations to the board of directors• Direct customer engagement to assist with reimbursement related issue• Authored and maintained clinical dossiers for each product• Collaborated with consultants to design and execute a payor advisory board• Developed payor focused health economics value proposition and worked with external vendor to design and produce a value-analysis brief and budget impact model

Greater Atlanta Area

South Jordan, Ut

• Continued ClariVein responsibilities from Vascular Insights and management of two National Account Managers for market access• Basic healthcare economics and reimbursement education to executive leadership of Merit• Creation and maintenance of reimbursement training module for Merit University and initial reimbursement training to Merit Peripheral Intervention Sales Team• Collaborate with marketing to create ClariVein reimbursement sales tool such as coverage grids and quick reference guides• Coordination of introductions of key Merit leadership to specialty society leadership and transition of relationships and commitments from Vascular Insights to Merit• Guidance for Merit sponsorship and exhibits at key congresses and training events• Reimbursement assessment of current Merit products across all divisions including oncology, gastroenterology, drainage catheters, and peripheral arterial interventiono Assessment of current reimbursement issues and opportunities to improveo Identification of new opportunities through reimbursement changeso Creation of strategies to meet identified needs• Consultation on HE&R pros and cons of potential acquisitions

Greater Atlanta Area

*HE&R strategy for ClariVein*CPT Code acquisition and maintenance*Management of team of 3 regional account managers and two national account managers*Acquisition and over site of multiple consultants and legal counsel focused on CMS and payer issues*Responsible for commercial, Medicare, and Medicaid coverage*Collaboration with specialty society leadership and KOLs on multiple payer related and clinical issues*Evaluation, critique, and utilization of clinical data for payer related initiatives*Collaborated with international sales team for reimbursement in multiple countries

Quincy, Ma

*HE&R strategy for ClariVein*CPT Code acquisition and maintenance*Responsible for commercial, Medicare, and Medicaid coverage*Collaboration with specialty society leadership and KOLs on multiple payer related and clinical issues*Evaluation, critique, and utilization of clinical data for payer related initiatives

-Responsible for product coverage with commercial, govenement, and state payors-Strategy developement and execution integrating health economics and reimbursement, sales, marketing, and key opinion leaders-Sales force reimbursement training

-Responsible for product coverage with commercial, govenement, and state payors-Strategy developement and execution integrating health economics and reimbursement, sales, marketing, and key opinion leaders-Sales force reimbursement training-State level lobbying

-Formulary coverage of products with regional payors and long term care pharmacies