Barefoot Science was founded in 1997 to further develop, patent, and market disruptive Non Orthotic technology to the foot care and foot wear industry. Over 2,000,000 insoles have been dispensed to permanently correct balance, muscle and alignment dysfunction to users in all walks of life including Professional and Olympian athletes.Orthotics are defined as" braces designed to immobilize weak, atrophied, injured or deformed joints or muscles." (Webster's) Exercise has long been proven to be a safer more effective alternative to permanent bracing. The health and strength of the 40 intrinsic foot muscles are critical for all gait, balance and performance movements. The insoles trigger the 400,000 proprioceptors that nourish the brain with the sensory information that is, along with the sensory information from the eyes and vestibular are mandatory for effective balance, posture and movement. *Patented Barefoot Science Arch Activation™ non orthotic insoles mimic the physics of being barefoot to help restore natural foot function and strengthen weakened arch and gait related musculature. Musculoskeletal alignment begins with the feet. Dysfunctional feet or foundation can be traced to most non contact foot to shoulder injuries. The average reduction ion in plantar surface area is 36% which eliminates flat feet, over pronation and the resulting misalignment throughout the kinetic chain. Introducing proprioceptive stimulus to the feet increases the activation and efficiencies in all of the gait related musculature resulting in an increase in balance/stability of over 30% in 100% of tested users. Users report a 50% decrease in injury rates with 100% reporting an increase in performance. The versatile insoles can be used in athletic, dress or casual shoes. 90% of all injuries can be prevented.The worlds top athletes and coaches have proven that you simply cannot perform optimally with the foots proprioceptors insulated and shut off. www.barefoot-science.com