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ENGINUITY Rx is a closed system of direct-to-consumer, end-to-end digital care that acts as a new patient acquisition and retention engine with capabilities in acquisition marketing, telehealth, mail order pharmacy and first party data management. Unlike simply putting a "talk to a doctor now" button on a brand.com page, hoping people use it, and being disappointed with the results, our full funnel first party patient data fuels continuous improvement in conversion and efficiency. Unlike fee for service companies with no skin in the performance of a brand, ENGINUITY Rx funds acquisition media in return for a share of net sales on units through our channel. Fee for performance. No financial risk for our pharma partners. Is your brand a good fit for our channel? Let's find out.
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President And Chief Operating OfficerEnginuity Rx Mar 2023 - PresentENGINUITY Rx is a closed system of direct-to-consumer, end-to-end digital care that acts as a new patient acquisition and retention engine with capabilities in acquisition marketing, telehealth, mail order pharmacy and first party data management. Unlike simply putting a "talk to a doctor now" button on a brand.com page, hoping people use it, and being disappointed with the results, our full funnel first party patient data fuels continuous improvement in conversion and efficiency. Unlike fee for service companies with no skin in the performance of a brand, ENGINUITY Rx funds acquisition media in return for a share of net sales on units through our channel. Fee for performance. No financial risk for our pharma partners. Is your brand a good fit for our channel? Let's find out.
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Senior Vice President, Marketing And SalesGelesis Apr 2018 - Feb 2023Boston, Ma, UsArchitected one of a kind, digital health forward Go-to-Market strategy for the launch of Plenity, a prescription weight loss device. Built a commercial organization specifically designed to support an e-commerce like telehealth launch of Plenity including; marketing, sales, operations, strategic partnerships, MarTech stack, data management, distribution, and analytics & reporting. Launched and scaled the business. -
Vice President, Commercial StrategyPuretech Health Apr 2017 - Apr 2018Boston, Massachusetts, UsDeveloped the Go to Market Strategy Framework at this Boston based biotech. Partnered with scientists and led the commercial evaluation of multiple programs and potential use cases across devices, digital therapeutics, microbiome and novel drug delivery platforms. Pulled the customer perspective through clinical development program planning. -
Executive Director, Customer Engagement And Established BrandsBoehringer Ingelheim Jan 2007 - Apr 2017Ingelheim Am Rhein, Rhineland-Palatinate, DeIn my 10 years at Boehringer Ingelheim I lead brands, portfolios, launches, departments and organizational transformation. Notable accomplishments include; peak annual market shares and profitability for brands, launch of new cardiovascular outcomes indication and a fixed dose combination product, portfolio wide innovative contracting strategy, new value proposition for managed markets marketing, creation of a novel direct to patient distribution channel, creation of the Established Brand Marketing and Sales Group, and the modernization of how BI engages with its customers. Built and led teams as large at 25 people. -
Marketing, Marketing Analytics, SalesPfizer Mar 1992 - Dec 2006New York, New York, UsBegan my career in biopharma as an award winning sales representative. Spent more than two years in Marketing Analytics for Zithromax developing analytical and strategic thinking skills. Transitioned to brand management for the launch of Viagra and was responsible for HCP and payer marketing. Moved to the COX-2 Franchise to lead Direct to Consumer Marketing, co-position Celebrex and Bextra, and develop Alliance Marketing experience. Was then the US commercial lead for a phase III anti-psychotic until being recruited by Boehringer Ingelheim to lead their Parkinson's Disease medication.
Lance Tyler Skills
Lance Tyler Education Details
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Rochester Institute Of TechnologyMarketing -
Rochester Institute Of TechnologyBiology
Frequently Asked Questions about Lance Tyler
What company does Lance Tyler work for?
Lance Tyler works for Enginuity Rx
What is Lance Tyler's role at the current company?
Lance Tyler's current role is President and Chief Operating Officer.
What is Lance Tyler's email address?
Lance Tyler's email address is la****@****eim.com
What is Lance Tyler's direct phone number?
Lance Tyler's direct phone number is (203) 798*****
What schools did Lance Tyler attend?
Lance Tyler attended Rochester Institute Of Technology, Rochester Institute Of Technology.
What skills is Lance Tyler known for?
Lance Tyler has skills like Pharmaceutical Industry, Pharmaceutical Sales, Product Launch, Sales Effectiveness, Marketing, Cross Functional Team Leadership, Managed Care, Marketing Strategy, Cardiology, Strategy, Oncology, Market Access.
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