Oios Metals is a custom luxury metal furniture company in Denver, Colorado. They hired me to completely overhaul their website and create a modern, sleek brand identity. This job is currently in progress, and their major goal with the overhaul is to increase their online presence and to have a more intuitive online shopping process.

www.lancewalkerdesigns.com

PerfectFit Pointe is an online retailer that sells an innovative pointe shoe insert for dancers. The product is a game-changer, and ballerinas that use the insert have stated that it is hands-down the best product they've ever tried. The owner Kelly contacted me in summer of 2020 to overhaul PerfectFit's brand identity and to create a new ecommerce website. Before the project Kelly had designed a squarespace site for the brand, and despite the fact that things were going quite well, she wanted to push PerfectFit further by investing in identity and branding. The site launched in September to rave reviews and we are currently working on designing and implementing an ambassador program for the product.

Uproar is an original new dance competition that aims to completely reinvent the world of competitive dance. The concept takes outdated mechanics from other competitions and overhauls them, such as reward system, bracket structure, lighting and sound systems, and health initiatives for the dancers. Uproar hired me to do full brand identity and website design.

Luckyleo Dancewear is a major online retailer of custom ballet dance wear. They built their business on Etsy, but wanted to transition to a website of their own. They originally approached me to create a website centered around their new “Luckyleo Express” ready-to-ship dance wear. I was able to create for them a website that included both the Express portion, as well as the custom dance wear they are known for.For Luckyleo, I wanted to create a brand that was both playful, but also modern and sleek. We wanted the brand to translate well with younger dancers, as well as older professional dancers. The result is a young, energetic brand with classic and sleek aesthetics.Since the launching of the website on Cyber Monday of 2015, they have shipped tens of thousands of leotards to over 40 countries worldwide.

Token Agency is a full service marketing strategy agency for the blockchain startup space. They approached me to build a website for a presentation at SXSW just 12 days from the project start date. I was able to build for them a large scale website that was true to their brand with great SEO practices.The CEO Rob Behnke was so happy with the quick but high quality work I did on the website that he hired me as Token Agency's in-house graphic and web designer.

Oilcoin is a legally compliant digital currency backed by oil reserves. It aims to solve the problem of volatility in the crypto industry by providing value based on reserve oil. I was hired to create a website concept and to update some of their pitch deck graphics.

Fysical is the world's first decentralized and largest crypto-powered data protocol. They publish over 15 billion data points from more than 10,000,000 mobile devices, every month. Fysical hired me to visualize a massive amount of data for a big social media campaign. They had a very tight deadline; in just 5 days I was able to present a finished product. Justin and everyone at Fysical was incredibly pleased with the finished product and the campaign was very successful.

Market Protocol allows users to trade the price of anything, like stocks, cryptocurrencies, and traditional assets while leveraging the benefits of the blockchain. They hired me to create two infographics and many pieces of social media content for medium, Twitter, Facebook, and more. Market Protocol already had some graphic assets and branding, so I used that to create infographics and additional assets that were true to their brand identity. My goal was to create content that is totally cohesive and contributes to the evolution of their brand.

Caleb Alvarado is a former architect turned professional photographer and motion artist. Caleb approached me to refine his already well-known brand into something as sleek, elegant, and professional as his photography. I created his logo and designed business cards.

Paragon is a startup fitness supplement company that supplies a comprehensive line of high-quality micronized supplements to fitness enthusiasts. Dillon Scott approached me to create Paragon’s brand identity and logo. Paragon means to be exemplary, perfect, or a model of excellence. This is communicated through the color choices and strong logo I created for Paragon. Deep red communicates energy and power, while the strength of the logo and symbolic wings to the left of the P represent the idealism of the never-ending quest for fitness perfection.Paragon Supplements aims to provide an unmatched, professional quality of sports supplements for workout enthusiasts. Dillon and I wanted the branding to be clean, and to translate well with all levels of fitness and to people of all ages.