Lance Batty Email & Phone Number

Sydney, NSW, AU

Madrid, ES

Amadeus, one of the world's top 10 software companies, is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).Promoted.

Madrid, ES

Recruited internally into my this role - I managed the Amadeus relationship with leading airlines for IT & Distribution. Key responsibilities include strategy, commercial negotiation, governance of innovation and Agile project streams, coordination of an extended account team and the mobilisation of global resources to achieve objectives.

Madrid, ES

I was employed to project manage the transition of our Pacific region business unit (including clients) off our current installed software solution (Amadeus Selling Platform Classic), to a new industry leading cloud based software as a service solution (Amadeus Selling Platform Connect).

Leura, New South Wales, AU

• Blue Mountains International Hotel Management School is independently ranked as the number one Hotel School for hospitality education in Australia and Asia Pacific. Based at the Sydney CBD executive education campus, I.
• Full responsibility for delivering individual Units, including course planning, setting assessments, student support, publishing course materials, marking and final grading.
• Delivery of face to face lectures and tutorials, including creating teaching materials.
• Operation of education software platforms including Turnitin, Grademark, Paradigm and SharePoint.In 2018 my growing role at Amadeus has meant that I have had to pause teaching, but i remain available to the Faculty and.

TravelEdge is Australia’s largest privately owned corporate travel management provider (turnover $250m AUD), providing travel related professional services to many of Australia’s best known corporates. Reporting to the to the Managing Directors, I was responsible for business development, marketing, strategic alliances and partnerships.

North Sydney, NSW, AU

• Cruise 1st Australia is an offline/online cruise holiday wholesaler/retailer launched in 2010. It is a subsidiary of Cruise 1st UK which is wholly owned by Royal Caribbean Cruises. In 2011 I was approached to take a.
• Full responsibility for the Australian unit operation - $20m P&L. This included a North Sydney retail location with 15 staff, and a B2C ecommerce site.
• Create a sustainable business - reduce cost per enquiry, increase conversion rate and margin per transaction whilst maintaining costs.
• Move marketing from predominantly offline, to a measurable online/digital focus approach focused on SEM/SEO, re-targeting, self optimising display, prospect database growth and repeat purchase behavior.
• Travel regionally to identify opportunities and develop business plans for new subsidiaries.
• Manage all industry compliance and licensing, annual auditing, compile board packs and deliver PLC standard reporting.

Chiswick, London, GB

• In late 2009, Topdeck completed a friendly acquisition of Connections, where I was employed as General Manager.I worked on the sale process and transition team, and moved to this newly created role. I was responsible.
• Full responsibility for global sales & Australian marketing P&L - $50m AUD.
• Sat on Executive Team and identified and evaluated M&A opportunities in the Aus/NZ market place.
• Lead global sales strategy. Annual strategy planning, direct reporting staff in seven markets, identification and development of new markets & personal responsibility for key global partner contracts.
• Chaired our Australian virtual marketing team (Topdeck staff, media & digital agency & PR agency). Marketing strategy development, content creation and coordinated activation (TV, radio, on-line, print, public.
• Regular travel to all key global markets, with management of trade show and conference participation and marketing support payments.

Cheltenham, VIC, AU

• Promoted internally to take full strategic and operational responsibility for a leading youth and adventure tour operator.Responsibilities:
• Full responsibility for P&L ($20m AUD), governance and operations of a leading multi destination & style tour company operating across Australia & New Zealand.
• Chairing of the Connections Advisory Board (reporting to MD & Owner). Lead annual business planning process, manage strategy implementation and measure on going business performance.
• Management of a cross functional senior management team, comprised of direct reports and corporate services providers (i.e. Finance & Human Resources) located in different offices.
• Development of the Topdeck brand within the Australian/New Zealand market.
• Overall responsibility for capital expenditure program (national touring vehicle fleet).In 2009, Connections was voted winner “Major Tour & Transport Operator” in the Australian National Tourism Awards.

Cheltenham, VIC, AU

Responsibility for all sales and marketing functions, globally, B2B and B2C for this business.

Adelaide, SA, AU

Lead the National Trade Marketing team, and managed relationships with key national trade accounts.

London, London, GB

1998 – 2002 Commercial Manager, TNT Magazine Australia & New Zealand1998 Product Manager – TNT Magazine United Kingdom1997 Account Manager – TNT Magazine United Kingdom

In addition to volunteer Life Guard duties, I was selected for paid employment over two peak summer seasons (December to February). Qualifications include Senior Life Guard Certificate, Rescue Boat Operator, Instructor and Applied Emergency Care & Trauma Management Level 3.

Leadership Development Program, Business Administration And Management, General

Strategy In The Age Of Digital Disruption, Artifical Intelligence Track.

Executive Mba (Distinction), Strategy

Company Directors Diploma Gaicd, Strategy And Governance

Diploma Direct & Digital Marketing, Seo/Sem

Bachelor Of Commerce, Marketing & Management