Lance Broell

Lance Broell Email and Phone Number

Web and Ecommerce Manager at Currie Enterprises @ Currie Enterprises
united states
Lance Broell's Location
Placentia, California, United States, United States
Lance Broell's Contact Details
About Lance Broell

I am a high-technology sales/marketing and business development professional with 20 years of experience in corporate branding and marketing, Sales, business strategy development and product/services marketing and management for small to large sized organizations.I have successfully launched three early stage start-up companies across diverse industry segments spanning durable goods manufacturing to managed IT services with each launch relying on a full suite of strategy, marketing, product marketing/management and business development skills.I am an accomplished presenter and sales trainer having developed and conducted quarterly sales training and customer presentations for a broad set of hardware and software products and technologies.Areas of specialty and expertise:• Corporate Marketing/Branding• Strategic Planning• Business Development • Channel Development/Management• Internet Marketing• Product Marketing/Management• Solutions Marketing Hardware/Software/Services• Competitive Analysis and Product Positioning• Training Development/Delivery

Lance Broell's Current Company Details
Currie Enterprises

Currie Enterprises

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Web and Ecommerce Manager at Currie Enterprises
united states
Website:
currieenterprises.com
Employees:
25
Lance Broell Work Experience Details
  • Currie Enterprises
    Website And Ecommerce Manager
    Currie Enterprises Apr 2017 - Present
    Corona Ca
    Responsible for all online activities including: website design and content, SEO, PPC advertising and online sales.
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  • Independent Consultant
    Consumate Marketing And Business Development Professional
    Independent Consultant Sep 2015 - Mar 2017
  • Datadirect Networks
    Object Storage Product Marketing Manager
    Datadirect Networks Sep 2014 - Aug 2015
    Santa Clara, Ca
    Responsible for Web Object Scaler (WOS) object storage product marketing and technology partner development.
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  • Greenline Fuel Corporation
    Vice President Of Sales And Marketing
    Greenline Fuel Corporation Feb 2013 - Aug 2014
    Temecula, Ca
    GreenLine Fuel Corp. is a manufacturer and distributor of natural gas vehicle fueling systems for the automotive and trucking industries.Developed sales and marketing strategies to reposition the company and enable growth. Implemented standardized product offerings to reduce sales complexity and streamline production. Created marketing materials and implemented outbound marketing campaigns that increased the number and value of sales opportunities. Achievements:Product management - Enabled business growth by formalizing the product line offering through the development of a standard bundled models and pricing.Business development - Implemented a formal dealer program enabling the company to grow the dealer network and expand its reach nationally.Corporate branding - Rebranded the company with a new corporate identity, web persona, product positioning and new marketing collateral.Sales - Identified and closed the largest single sale in the company’s history, with a potential value of more than 1.5 million dollars.
  • Safe Glow Corporation
    Vice President Marketing And Operations
    Safe Glow Corporation May 2009 - Feb 2013
    Orange, Ca
    Safe Glow Corp. is a manufacturer of photoluminescent life safety products for the building industry.First management team member to join the early-stage start-up. Developed and evolved the manufacturing processes. Reshaped the marketing strategy and drove its execution. Established sales distribution model to enable growth. Achievements:Operations - Designed and implemented new manufacturing processes that improved quality, tripled output and reduced waste loss by more than 40 percent.Business development - Developed successful e-commerce sales and distribution strategy that leveraged Amazon and Grainger increasing sales volume by 250 percent in 12 months.Corporate branding - Created a new web persona and developed a new pricing strategy to enable company growth, gain market share and increase core product sales volume.
  • Lsi Corporation
    Corporate Marketing, Program Manager
    Lsi Corporation Mar 2008 - Apr 2009
    Irvine, Ca
    LSI Corp. designs semiconductors and software that accelerate storage and networking in data centers, mobile networks and client computing.Developed and executed outbound marketing initiatives and partner co-marketing programs to promote the objectives of internal storage business units as well as external strategic partners. Successful execution of the position required a broad set of business development and marketing skills with an ability to manage complex relationships and marketing projects across varied organizations. Achievements:Advertising - Managed pay-per-click advertising programs to promote emerging storage technologies across multiple international geographies and languages, ultimately driving more that 40,000 unique visitors per month to LSI and partner co-branded content.Business development/advertising - Successfully managed and drove multimedia content creation for multiple co-branded websites promoting next-generation storage technology with strategic partners including: Seagate, HP, Fujitsu and IBM.Product marketing - Successfully designed, implemented and managed multiple product oriented integrated marketing campaigns in support of trade show events which ultimately resulted in more than 10,000 visits to LSI branded content.
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  • Mti Technology Corporation
    Director Marketing And Inside Sales
    Mti Technology Corporation Jun 2003 - Nov 2008
    Irvine, Ca
    A $250 million provider of professional services and comprehensive data storage solutions for medium to large enterprises.Administered and executed the corporate marketing strategy, go-to-market plans and all associated outbound marketing initiatives including: sales campaigns, competitive positioning, lead generation, strategic partner relations, joint business development activities and trade show events. Developed: sales collateral, white papers and web programs, customer facing presentations, competitive analysis, sales training and training materials. Achievements:Sales - Created and managed the telemarketing and inside sales group growing it to a total of 10 personnel. The group was tasked with new account acquisition; setting approximately 1,200 appointments per quarter and was responsible for add-on sales to existing accounts generating approximately $350,000 per quarter.Business transformation - Led the marketing team that transitioned the company from an OEM manufacturer of storage systems to a reseller/solution integrator, subsequently growing revenues from $4 million to over $20 million per quarter in less than two yearsBusiness development - Managed key strategic partner relationships and business development activities with EMC, VMware and Cisco. Designed and facilitated co-marketing and training programs that enabled the company to achieve top-tier EMC Signature status in less than 12 months - a record time.Product/services marketing - Successfully managed cross-functional teams from the professional service and sales organizations to develop and deploy integrated product and service solutions that increased per sale revenue by more than 40 percent.Marketing/business development - Created and executed multiple integrated co-marketing campaigns with strategic partners that featured multi-city seminars, web advertising and white papers to facilitate field relations, sales opportunities and revenue growth.
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  • Space4Rent / S4R
    Director Of Marketing
    Space4Rent / S4R 2000 - 2003
    Carlsbad, Ca
    S4R was a managed services provider (MSP) that delivered dedicated hosting with a full spectrum of enterprise class managed IT services. As the sole marketing resource within the company I was responsible for the marketing strategy, product development, marketing collateral and all outbound marketing activities.Achievements:Product management - Worked directly with the engineering team to develop and advanced six key product and service offerings from concept through delivery, enabling the company to grow from zero to more than $4 million in annual revenue.Product/services marketing - Developed sales collateral material, white paper, sales training and competitive analysis reports to support sales activities and revenue growth.Corporate branding - Developed company persona through the creation of the company website, product/services brochures, white papers and presentations.
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  • Mti Technology Corp.
    Raid Product Manager
    Mti Technology Corp. 1995 - 2000
    Anaheim, Ca
    A $250 million provider of professional services and comprehensive data storage solutions for medium to large enterprises.Responsible for managing storage platforms and array management application lifecycles; from initial requirements through launch including: product development, promotions, sales materials, pricing, and ongoing product direction.Achievements:Training – Developed course curriculum and associated training materials, conducted extensive competitive analysis, product positioning and technical training.Product management – Successfully managed six generations of RAID storage systems from product inception through launch.Marketing – Managed all aspects of large trade shows including booth selection, displays, signage and product placement and demonstration.Product marketing – Created customer facing presentations, white papers, case studies and brochures for RAID storage systems and tape libraries..Marketing – Developed, managed and conducted quarterly multi-city seminars promoting the company’s products and services.
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  • Mti Technology Corp.
    Manager Of Technical Sales
    Mti Technology Corp. 1993 - 1995
    Anaheim, Ca
    Responsible for the recruiting, management and coordination of pre-sales consultants and technical sales engineers on a national basis. Developed and conducted training and educations activities for the U.S sales force enabling the company to maintain its leadership roll in a rapidly evolving technology market.Achievements:Developed powerful new sales tool - created the company's first hardware and software demonstration center to help accelerate sales opportunities through both local and remote product demonstrations.Reduced the cost of sales - Created and managed a PC-based Automated Quotation System (AQS). The AQS improved the speed, quality and accuracy of field generated quotations and helped to eliminate product configuration errors, pricing discrepancies and implemented standard product descriptions.
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  • Mti Technology Corp.
    Technical Sales Engineer
    Mti Technology Corp. 1991 - 1993
    Anaheim, Ca
    Supported the national sales force with product configuration assistance and competitive analysis, as well as the development and delivery of product centric technical training. Was also responsible for the development and delivery of technical presentations for both end users and the U.S. sales force.Achievements:Created the sales order technical review process to eliminate order entry errors in the sales order process. The process reduced system configuration errors and omitted items in sales orders - saving the company more than $1,000,000 per quarter by eliminating no-charge rush component orders and by reducing field service cost associated with unsuccessful installations.
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Lance Broell Skills

Enterprise Software Marketing Strategy Data Center Sales Cloud Computing Professional Services Strategic Partnerships Marketing Management Business Development Product Management Storage Product Marketing Leadership Saas Virtualization Marketing Sales Management Product Development Disaster Recovery Management Networking Account Management Program Management Lead Generation Start Ups Solution Selling Pre Sales Selling Go To Market Strategy Channel Partners Salesforce.com Direct Sales Crm Team Leadership Strategic Planning Business Strategy Budgets Customer Service Training Project Management Marketing Communications Engineering New Business Development

Frequently Asked Questions about Lance Broell

What company does Lance Broell work for?

Lance Broell works for Currie Enterprises

What is Lance Broell's role at the current company?

Lance Broell's current role is Web and Ecommerce Manager at Currie Enterprises.

What is Lance Broell's email address?

Lance Broell's email address is lb****@****ell.net

What is Lance Broell's direct phone number?

Lance Broell's direct phone number is +171452*****

What skills is Lance Broell known for?

Lance Broell has skills like Enterprise Software, Marketing Strategy, Data Center, Sales, Cloud Computing, Professional Services, Strategic Partnerships, Marketing Management, Business Development, Product Management, Storage, Product Marketing.

Who are Lance Broell's colleagues?

Lance Broell's colleagues are Donald Inglis, John Currie, Robert Pfeiffer, Jonathon Real, Jason Currie, Diana Cook, Mike Rossi.

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