Lance Cummins
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Lance Cummins Email & Phone Number

Founder and President at Nectafy.com
Location: Pelzer, South Carolina, United States 3 work roles
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Current company
Role
Founder and President
Location
Pelzer, South Carolina, United States

Who is Lance Cummins? Overview

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Quick answer

Lance Cummins is listed as Founder and President at Nectafy.com, based in Pelzer, South Carolina, United States. AeroLeads shows a matched LinkedIn profile for Lance Cummins.

Lance Cummins previously worked as Founder & President at Nectafy.Com and Founder at Nearlyfreelance.Com.

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Email format at Nectafy.com

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Nectafy.com

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Profile bio

About Lance Cummins

Two things that are foundational to me as a person (and that have made me the type of marketer I am today): 1) I can’t stand marketing. 2) It’s not about you (yes, I’m looking at you). Even before I started Nectafy, I kept running into what — in some circles — is referred to as marketing. As a web developer, I was told to add words to business sites by copying and pasting from company brochures. And my site development efforts were usually directed by business owners who made copy and design decisions based on their own personal likes and dislikes. Was this marketing? In my mind, it wasn’t. “[Marketing] ...you keep using that word. I don’t think it means what you think it means.” (A third foundational point about me: If I ever say anything that seems out of place, it’s usually a quote from The Princess Bride.)Eventually I honed my own approach to marketing, and as a web developer, I put special emphasis on the copy. My working theory was to look at it the same way I did nearly everything else in life: If you’re going to do something and want to do it well, you have a better chance of succeeding if you consider who you’re trying to talk to and what they care about. That’s when I began thinking of each company website from its customers’ point of view rather than as a company trying to sell something. Even today, I’d still say I hate marketing. But content marketing (and my company’s unique approach to it, which we call Growth Content) seems less like marketing and more like relationship-building—solving people’s problems by connecting the right people with the right businesses at the right time. That, I love, and it’s what my team and I do every day at Nectafy.

Current workplace

Lance Cummins's current company

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Nectafy.com
Nectafy.Com
Founder and President
Pelzer, SC, US
AeroLeads page
3 roles

Lance Cummins work experience

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Founder & President

Current

Boston, MA, US

We help companies drive traffic, leads, and customers to their website with engaging content that attracts their ideal audience and builds their brand.

Mar 2013 - Present
FAQ

Frequently asked questions about Lance Cummins

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What company does Lance Cummins work for?

Lance Cummins works for Nectafy.com.

What is Lance Cummins's role at Nectafy.com?

Lance Cummins is listed as Founder and President at Nectafy.com.

Where is Lance Cummins based?

Lance Cummins is based in Pelzer, South Carolina, United States while working with Nectafy.com.

What companies has Lance Cummins worked for?

Lance Cummins has worked for Nectafy.Com and Nearlyfreelance.Com.

How can I contact Lance Cummins?

You can use AeroLeads to view verified contact signals for Lance Cummins at Nectafy.com, including work email, phone, and LinkedIn data when available.

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