Lance Dobson

Lance Dobson Email and Phone Number

Fractional CGO | Growth, Performance, Data, and Analytics @ Lance Dobson Consulting
United States
Lance Dobson's Location
United States, United States
Lance Dobson's Contact Details
About Lance Dobson

I 2x Revenue and/or improve efficiency by 2x in 6 months to a year for Ecommerce Businesses.I provide the following- Fractional CMO services for your growing business- PPC/Paid Search/Google shopping management services- Google Analytics implementation/analysis and reporting services- Reporting and general analytical integration- General internet marketing coaching and consulting servicesI've partnered with companies like Backcountry.com, 1800 Contacts, Microsoft Stores, Disney Stores, Wilson Sports, and many more to help them scale up their marketing efforts and reach millions more customers.Schedule a free consult in the link below or shoot me an email to see how I can be helpful:Schedule a call herehttp://bit.ly/30MinsWithLanceEmail me here:Lance@LanceDobson.comText or Call me here: 801.210.8873

Lance Dobson's Current Company Details
Lance Dobson Consulting

Lance Dobson Consulting

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Fractional CGO | Growth, Performance, Data, and Analytics
United States
Lance Dobson Work Experience Details
  • Lance Dobson Consulting
    Fractional Cgo | Growth, Performance, Data, And Analytics
    Lance Dobson Consulting
    United States
  • Shedrx
    Head Of Growth, Data, And Analytics
    Shedrx 2023 - Present
    Phoenix, Arizona, Us
  • Lance Dobson Consulting
    Fractional Cgo | Growth, Performance, Data, And Analytics
    Lance Dobson Consulting 2020 - Present
    I 2x Revenue and/or improve efficiency by 2x in 6 months to a year for Ecommerce Businesses(and others). I provide the following- Fractional CMO services for your growing business- PPC/Paid Search/Google shopping management services- Google Analytics implementation/analysis and reporting services- Reporting and general analytical integration- General internet marketing coaching and consulting servicesI've partnered with companies like Backcountry.com, 1800 Contacts, Microsoft Stores, Disney Stores, Wilson Sports, and many more to help them scale up their marketing efforts and reach millions more customers.
  • The Digital Stronghold
    Senior Director Of Paid Search
    The Digital Stronghold 2022 - 2023
    I am an SEM/Paid Search expert with 12 years experience growing and maintaining paid search programs. Here at The Digital Stronghold, I have unified three different paid search programs into one. - Consolidated and managed the paid search program for The Tie Bar, Taylor Stitch, and Boston Scally. - Grew performance by double digits year over year. - Integrated reporting with analytics and database tooling. - Integrated paid search program with organic search program.
  • 1-800 Contacts
    Senior Performance Marketing Manager - Paid Search, Organic Search, Youtube Ads
    1-800 Contacts 2020 - 2022
    Draper, Utah, Us
    - Managed Multi-million-dollar-a-month Paid Search Program at 1800-Contacts, Liingo Eyewear, and Boomerang Lenses- Grew paid search programs by double digits in 2021 and 2022- Managed SEO Program for 1800-Contacts, Liingo Eyewear, and Boomerang Lenses- Managed Martech/AdTech/Ad Ops Ecosystem- Organize and maintain marketing finance for Paid Media Team- Managed Relationships with agencies and In House Team to Grow Paid Search, Organic Search, and YouTube Ads Programs
  • 1-800 Contacts
    Senior Paid Search Manager
    1-800 Contacts 2019 - 2020
    Draper, Utah, Us
  • Adobe
    Enterprise Adobe Advertising Cloud Account Manager
    Adobe Sep 2014 - Jun 2019
    San Jose, Ca, Us
    I make paid marketing programs better. Paid advertising is a constant cycle of finding growth and efficiency. My portfolio of companies include marketing programs spending as little as a few thousand a month to over $2MM per month. My current job highlights include: - Consult on Adobe Ad Cloud technology- Assist in building Search/Social/Display paid marketing strategy- Helped enterprise search clients grow their search marketing programs- Train users of Ad Cloud tool on basic and advanced usage of tool.
  • Adobe
    Sr. Account Manager - Adobe Ad Cloud Search And Display Advertising
    Adobe 2019 - 2019
    San Jose, Ca, Us
  • Lance Dobson Consulting
    Fractional Performance Marketing Director
    Lance Dobson Consulting 2011 - 2019
  • Backcountry.Com
    Sem Program Manager
    Backcountry.Com 2014 - 2014
    Park City, Ut, Us
    - Managed all paid search and shopping campaigns increasing revenue by double digits YoY.- Restructured an over 1 million keyword account twice- Managed the transition of legacy PLAs into the new Shopping campaigns structure
  • Backcountry.Com
    Paid Search Analyst
    Backcountry.Com 2013 - 2014
    Park City, Ut, Us
  • Orange Soda
    Premium Sem/Seo Analyst
    Orange Soda 2012 - 2013
    - Manage Premium/Enterprise Level PPC and SEO client accounts- Research and create Google Analytics and CRO processes- Research and develop better PPC and SEO management strategies
  • Orange Soda
    Premium Sem Strategist
    Orange Soda 2011 - 2012
    -Optimize and manage multiple PPC accounts for premium/enterprise level clients.-Analyze performance and research opportunities for new market expansion-Perform pre-sales audits on potential clients for PPC and SEO
  • Pmi Professional Marketing International
    Internet Business Consultant
    Pmi Professional Marketing International 2011 - 2011
    Coached clients on internet business practices including: business setup, web design, market research, online business logistics, SEO, link building, PPC, social media marketing, and more.
  • Zija, Int'L
    Japan Team Lead
    Zija, Int'L 2010 - 2011
    Managed a team of 10 native Japanese distributor support agents. Worked to expand Japanese market under marketing and international business directors.
  • Nuskin Enterprises
    Sales/Tech Support Supervisor
    Nuskin Enterprises Aug 2007 - Jan 2008
    Supervised a team of 16 phone agents and separate team of 6 language coordinatorsPrepared performance reports and attendance reports using MS Excel and Office Handled with special customer issuesWorked with multiple departments to find solutionsCollaborated with management to devise new policies and procedures
  • Pinnacle Language Institute
    English Teacher
    Pinnacle Language Institute 2008 - 2008
    Taught English to 3-4 Korean students per day via webcamFiled and kept track of individual progress and curriculum for up to 10 studentsWorked early morning hours to accommodate Korea time zone
  • Japanese/English             	Nuskin Enterprises
    Sales Support Agent
    Japanese/English Nuskin Enterprises 2005 - 2007
    Took Japanese/English sales support phone callsWorked with customers and employees to coordinate solutionsProvided customer support to new and experienced customersWorked with specialists and product coordinators on customer issuesPerformed data entry for customer enrollment and order placement

Lance Dobson Skills

Ppc Seo Excel Sem Link Building Google Analytics Google Adwords Online Marketing Web Analytics Writing Microsoft Office Copywriting Online Advertising E Commerce Word Facebook Web Marketing Microsoft Excel Social Media Marketing Lead Generation Management Paid Media Search Engine Marketing

Lance Dobson Education Details

  • Brigham Young University
    Brigham Young University
    Japanese

Frequently Asked Questions about Lance Dobson

What company does Lance Dobson work for?

Lance Dobson works for Lance Dobson Consulting

What is Lance Dobson's role at the current company?

Lance Dobson's current role is Fractional CGO | Growth, Performance, Data, and Analytics.

What is Lance Dobson's email address?

Lance Dobson's email address is ld****@****cts.com

What schools did Lance Dobson attend?

Lance Dobson attended Brigham Young University.

What skills is Lance Dobson known for?

Lance Dobson has skills like Ppc, Seo, Excel, Sem, Link Building, Google Analytics, Google Adwords, Online Marketing, Web Analytics, Writing, Microsoft Office, Copywriting.

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