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Growth and operations executive, creative strategist, and specialist in transforming organizations to drive results in businesses ranging up to $100 million in revenue. Operational experience extending across the breadth of the company. Deep expertise in growth levers: product, marketing, and sales. Significant background in M&A: targeting, diligence, and integration. Especially passionate about organizational health and talent: developing and inspiring people to excel, leading by example, and creating a culture of ownership, authenticity, a bias to action, innovation, and results-orientation. I see my strengths as equal parts creativity and the experience & discipline to actually deliver on ideas. I believe the best way to do business is to be honest, respectful, relaxed, and easily approachable. Real leadership is measured by the ethic one inspires in others.
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Chief Operating OfficerJournyx, Inc Mar 2017 - PresentAustin, Texas, UsEqual parts COO and growth catalyst. Responsible for corporate strategy, revenue growth, product, and delivery/operations. I joined the team with the goal of driving tremendous growth in a relatively short amount of time. We're pursuing that growth with a combination of operational excellence, organizational health, strong strategic thinking, and disciplined go to market tactics. Since I joined the team: - recurring revenue has grown by double-digits annually- EBITDA has grown by 4X- average deal size has more than tripled- win rate has doubled- net retention has moved above 100%- services have moved from loss leader to significant margin contributor - the product UX has been massively overhauled- in 2021, co-piloted the acquisition and post-merger integration of another company, increasing revenue and expanding our solution into a larger suite -
Vice President, Product ManagementMitratech Aug 2013 - Feb 2017Bee Cave, Texas, UsAccountable for strategy and delivery across entire product portfolio, generating $100 million of revenue and nearly $20 million of sales in enterprise software targeting legal and compliance needs in primarily Fortune 1000 businesses. Managed a team of 12 product managers, product owners, technical product managers, and UX Designers. Hired as Director and progressed into VP role.• Product portfolio underpinned nearly 4X revenue growth in 3.5 years; high proportion of recurring revenue; high revenue retention (98%+); maintained high profitability throughout• Managed product & go-to-market strategy during a time of tremendous change and growth: product portfolio expanded from 2 core products to 12; locations expanded from 1 to 6, including international • Served as member of Leadership Team, guiding corporate strategy and tactics• Organized & led corporate planning for scale, anticipating all facets & risks associated with growth • Established fact-based vectors for revenue growth, including new products, new market segments, adjacent markets, new business models, and inorganic opportunities (acquisitions); consequently capitalized by introducing new products, entered new market segments (viz Europe), acquiring companies in adjacent market, deploying a highly profitable new business model, and acquiring competitive companies in different market segments. • Instrumental in 5 acquisitions, including targeting, diligence, and integration; key role in our acquisition by TA Associates (from Vista Equity Partners); familiarity with private equity• Built product team & processes: product managers, product owners, technical product manager, and UX designers; deployed proven strategic and tactical processes for optimizing product marketability; scaled product management team to match portfolio and company growth• Initiated and managed channel & product partnerships for greater reach and capabilities -
Vice President, Product And MarketingThe Reading Room Oct 2012 - Aug 2013Helped this social book startup grow into a world class book discovery, sharing, and retail resource. Responsibilities ran from marketing (everything from search marketing, to advertising, to publicity, to social media marketing); to product strategy and tactical product management; to business and pricing models. • Grew membership 30% in 1 year• Launched ebook ecommerce storefront• Delivered mobile app for ebook discovery and recommendations• Deployed agile development processes• Managed international (Sydney-based) marketing & product teams
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Director Of Product Management And MarketingLibredigital Mar 2010 - Oct 2012Set the strategic direction of product development, matching it to market needs within the boundaries of the company's financial objectives.• Built and led a team of product managers and marketers • Ensured engineering teams had clarity to deliver the right products and enhancements• Positioned our services to generate demand• Equipped sales team with messaging & tools to convert demand into revenue• Innovated new business model for consumer subscription offering• Co-invented content protection methods for an HTML5 book reader, patent granted in 2014• Launched a book reading ecosystem that went live in over 6000 retail coffee shops nationwide• Facilitated acquisition by RR Donnelley and subsequent integration
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Director Of Product ManagementFiserv Apr 2004 - Mar 2010Milwaukee, Wisconsin, Us• Developed Product Management/Marketing program from scratch, everything from strategic market analysis, to feature planning, to marketing plans and launch plans, to sales readiness• Productized what were all custom solutions into predictable, supportable solutions.• Successfully developed strategic product alliances for several complementary technologies• Delivered new channel program for small financial institutions• Created two wholly new SaaS products where previously all products were on-premise installed software -
Vp Of Software DevelopmentFiserv Aug 2005 - Apr 2006Milwaukee, Wisconsin, Us• Appointed to fill unexpected vacancy; managed corporate Software Development and Quality Assurance • Introduced process enhancements, re-orientation around work products (deliverables and milestones), and established new focus on market-driven activities • Planned and executed major talent/resource program (realignment and addition programming talent, including recruitment and software engineers) to map to evolving strategic goals and tactical needs; performed the first-ever deep performance & capabilities review of all personnel • Acted as program manager for multiple product development projects• Concurrently managed product management/marketing functions
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Project ManagerEpsiia (Fiserv) Feb 2001 - Apr 2004Us• Implemented the largest project in the company’s history at that time (~10% of revenue)• Deployed new project management excellence processes across the services department • Managed smaller accounts, preserving approximately 5% of company revenue (much of which would have left) • Served in sales engineering role on strategic opportunities and accountsEPSIIA was acquired by Fiserv in 2001. -
Co-Founder And CeoRebel Entertainment, Llc 2003 - 2004Founded a short-lived startup in the game and entertainment industry centered around hyper-realistic 3D models. Learned a lot by failing quickly.
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Systems Integration ManagerState Of Texas Dhs Mar 1994 - Feb 2001• Managed team of IT specialists; responsible for planning & management of a new program to conduct 3rd party database cross-references, to identify waste and fraud (ineligible or criminal access to public assistance funds)• Planned & delivered data warehouse system• Planned, negotiated with 3rd parties, & delivered many match programs, saving millions in public funds (prisoner records; SSA queries; death records; etc.)
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Organizational Research AnalystCity Of Austin Human Resources Jul 1992 - Feb 1994• Designed and deployed citizen and employee surveys in support of Total Quality Management program• Performed statistical analyses and created summary presentations• Presented to leadership team (City Manager & Department Directors)
Lance Ellisor Skills
Lance Ellisor Education Details
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The University Of Texas At AustinGovernment -
Clear Lake High SchoolAdvanced With Honors
Frequently Asked Questions about Lance Ellisor
What company does Lance Ellisor work for?
Lance Ellisor works for Journyx, Inc
What is Lance Ellisor's role at the current company?
Lance Ellisor's current role is COO | Revenue and Operations Expert.
What is Lance Ellisor's email address?
Lance Ellisor's email address is la****@****sor.net
What is Lance Ellisor's direct phone number?
Lance Ellisor's direct phone number is +151238*****
What schools did Lance Ellisor attend?
Lance Ellisor attended The University Of Texas At Austin, Clear Lake High School.
What are some of Lance Ellisor's interests?
Lance Ellisor has interest in Children, Education, Economic Empowerment.
What skills is Lance Ellisor known for?
Lance Ellisor has skills like Product Management, Saas, Enterprise Software, Strategy, Marketing Strategy, Agile Methodologies, Start Ups, Project Management, Leadership, Agile Project Management, Product Marketing, Marketing.
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