Lance Gentry
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Lance Gentry Email & Phone Number

Professor Of Marketing at University of Mary Washington
Location: Stafford, Virginia, United States 10 work roles 2 schools
1 work email found @umw.edu LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Role
Professor Of Marketing
Location
Stafford, Virginia, United States

Who is Lance Gentry? Overview

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Lance Gentry is listed as Professor Of Marketing at University of Mary Washington, based in Stafford, Virginia, United States. AeroLeads shows a work email signal at umw.edu and a matched LinkedIn profile for Lance Gentry.

Lance Gentry previously worked as Associate Professor of Marketing at University Of Mary Washington and Principal Investigator at Heartland Market Research Llc. Lance Gentry holds Ph.D., Marketing And Supply Chain Management from Michigan State University - Eli Broad College Of Business.

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Email format at University of Mary Washington

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{first_initial}{last}@umw.edu
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Profile bio

About Lance Gentry

Specialties: Surveys, Market Research, Focus Groups, Online Advertising, New Product Development, Product Testing, User Interface Testing

Listed skills include Market Research, Data Analysis, Marketing Research, Marketing, and 18 others.

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University of Mary  Washington
University Of Mary Washington
Professor Of Marketing
Stafford, VA, US
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10 roles

Lance Gentry work experience

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Principal Investigator

Current

Founded and Principal Investigator of Heartland Market Research LLC which specializes in satisfaction research as it pertains to transportation issues and other public policy.

Aug 2005 - Present

President

Aussie Care Llc

Washington D.C. Metro Area

Served as independent North American Distributor for G&M Cosmetics and resold product online.

Nov 2015 - Nov 2022

Visiting Professor Of Marketing

Taught summer class on Marketing and Supply Chain Management to MBA students.

May 2013 - Jul 2013

Associate Professor Of Marketing

Taught graduate and undergraduate business classes. Awarded Tenure. Served as President of the Faculty Senate 2011-2012.

Aug 2009 - Jul 2013

Assistant Professor Of Marketing

Missouri University Of Science & Technology

First full-time tenure-track business faculty initially hired to help start the Business Administration Department. In addition to typical teaching, research, and service responsibilities, opportunities have included extensive hiring; work toward proposing, creating, and implementing a MBA program; and otherwise helping to grow the department and school.

Aug 2003 - Aug 2009

Marketing Manager, Broadcast Products Division, Home Products Group

Responsible for Digital Television (DTV) Marketing within Intel’s Broadcast Products Division, Home Products Group. Objectives included ensuring that DTV industry will grow in a “PC friendly” manner, publicly demonstrating the benefits of DTV on a PC, and helping third parties produce DTV applications for the PC.

Mar 1998 - Sep 1999

Director, Digital Television (Dtv) Product Planning & Strategy

Started as a contractor, then as New Product Development Manager before being promoted to Director.• As department head was responsible for justifying, obtaining, and managing multimillion dollar budget for DTV Product Planning & Strategy department. Managed Product Manager and contract employees.• Participated in overall product strategy, research and development requirements, analysis of market research, and financial justification for DTV and derivative products.• Collaborated with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop product definitions responsive to customer needs and market opportunities.• Defined, commissioned, and analyzed market research that confirmed the target segment, their key characteristics, and tested the desirability for specific new products and services among specific target segments.• Created and led user interface team to develop a consumer oriented, graphical user interface.

Jan 1995 - Feb 1998
2 education records

Lance Gentry education

FAQ

Frequently asked questions about Lance Gentry

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What company does Lance Gentry work for?

Lance Gentry works for University of Mary Washington.

What is Lance Gentry's role at University of Mary Washington?

Lance Gentry is listed as Professor Of Marketing at University of Mary Washington.

What is Lance Gentry's email address?

AeroLeads has found 1 work email signal at @umw.edu for Lance Gentry at University of Mary Washington.

Where is Lance Gentry based?

Lance Gentry is based in Stafford, Virginia, United States while working with University of Mary Washington.

What companies has Lance Gentry worked for?

Lance Gentry has worked for University Of Mary Washington, Heartland Market Research Llc, Aussie Care Llc, University Of Alaska Fairbanks, and Colorado State University-Pueblo.

How can I contact Lance Gentry?

You can use AeroLeads to view verified contact signals for Lance Gentry at University of Mary Washington, including work email, phone, and LinkedIn data when available.

What schools did Lance Gentry attend?

Lance Gentry holds Ph.D., Marketing And Supply Chain Management from Michigan State University - Eli Broad College Of Business.

What skills is Lance Gentry known for?

Lance Gentry is listed with skills including Market Research, Data Analysis, Marketing Research, Marketing, Research, Qualitative Research, Higher Education, and Management.

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