Residential Construction, Property and Land Consultant

Introduced value-added, non-traditional services to convert prospects into clients. Analyzed market conditions and service offerings; identified gaps; created staging, seller assist and out-of-state relocation programs to enable sellers to recognize commitment to presenting and selling sellers’ properties; developed PowerPoint presentations and marketing collateral highlighting benefits of incorporating services; sold clients.

Managed $7M region with 4 independent rep groups (8 independent reps), reviewed/recommended changes to product mix; target customers and selling methods; resolved issues and concerns; demonstrated value/profitability in upselling high-end products to entire client base; accompanied reps and presented good-better-best business model to C-level executives at largest clients; held demonstrations for wholesale branch managers, sales reps and contractor customers.

Managed marketing and product development teams through massive overhaul of multimedia marketing and advertising collateral for all sales channels of $150 million building products manufacturer. Created collateral for print, web and video applications for direct and indirect sales teams, distributors, contractors, building owners, e.g.: • Multi-Channel Product Catalogs • Purchase Order Forms• Channel Sell and Tear Sheets• Information Binders, CDs, DVDs• Demonstration Videos• Brochures and Flyers• Websites - Intranet/Internet • Technical Data Sheets• Material Safety Data Sheets========================Produced multiple “How To” product demonstration videos for The Home Depot (THD). Indentified company talent to be top presenters; selected best THD site; scripted/presented introductions and final remarks; acted as videographer; negotiated video post production services; directed editing; incorporated additional graphics; distributed copies to sales reps and THD store personnel nationally. Updated video bank at stores with most current product offerings; more educated reps better at promoting products and accessories; customers provided direct access to new information about products.========================Participated in launch of national sales programs through new channels while cementing relationships with large commercial and retail clients.

Streamlined product offerings while performing full brand management duties to identify under-performing brands and SKUs across 3 channels, retail, commercial and 2-step distribution. Consulted with cross-functional teams in sales, marketing, operations, manufacturing and finance; gathered/validated data of products by brand, sales, formula, cost, location, channels and market verticals; developed detailed database; identified products with low or no sales; established guidelines to replace or fill gaps; identified issues with labeling and warehousing through data gathering, forecast year one profit from changes at around $1M.==========================Designed tool to facilitate system sales by regional managers, territory reps and manufacturers’ reps. Recognized need to quickly identify Factory Mutual (FM) and Underwriters Laboratory (UL) approved systems for architects to meet insurance standards while providing best building solution to clients; created nationally distributed database with 650+ systems sorted by type, warranty period, price and class; systematized by multiple configurations; allowing reps to identify alternative/better systems to meet specification requirements and convincing architects to accept substitutes. Enabled all sales team members, distributors and contractors to bid more competitively on RFPs requiring warranted systems.

Grew sales in $1.1M NY/NJ territory by educating customers on requirement to purchase supplemental products to use with roofing system products as critical for maintaining warranty. Conducted full system and single product how-to demonstrations at distributors’ locations; sold benefits of peak performance using products in tandem; proposed best product mix solutions based on projected customer needs. Distributors sold more products following demonstrations producing greater revenue and inventory turns; enhanced distributor confidence in product; and ensured warranty coverage.

Facilities Restoration Supply is a wholesale distributor of commercial roofing, waterproofing, modified concrete and concrete repair products and systems. Marketed and sold to distributors, contractors and building owners in eastern PA/NJ. FRS is owned by Preservation and Protection Systems, Inc., (PPSI), an independent rep agency that specifies heavy duty roofing, waterproofing, expansion joint, terrazzo and epoxy flooring systems through architects in the Philadelphia and Washington DC markets.• Reported to all 4 Owners at parent company, Preservation and Protection Systems, Inc.• Managed Sales and Marketing in New Jersey and Eastern Pennsylvania• Created, developed and grew Wholesale and End-User business

Represented 10 product lines and strengthened Chicago territory for large wholesale distributor of commercial flooring. Serviced major industries including healthcare, hospitality, hotel, restaurant, retail, grocery, manufacturing, real estate and financial services. Competed directly with Shaw Carpets and Beaulieu selling Wellco, Atlas, Milliken, Flotex, etc. to distributors, architects, designers and end users.