Lance Harlow Email & Phone Number

London, England, Gb

London Area, United Kingdom

Owned and implemented the Digital strategy and operations for the web including Paid media.- Managed and delivered multiple digital projects including Marketing Cloud Personalization, Sales lead generation interactive experiences, Accessibility compliance, cookie compliance across multiple teams and stakeholders.- Launched the SEO program including content production cycles – increased organic traffic by 30% YoY.- Coached and led my team and agency on CMS operations – Wordpress.- Migrated internal teams to Agile development best practices.- Optimized cost across the web program- Implemented Crazy Egg and A/B testing program generating insights and UX improvements – increased lead rates 20% YoY

London, United Kingdom

Product operations owner of content/campaign creation for Sony European best in class retailer e-commerce presence and performance. Team/Project/program management 10 EU Regions,16 countries and online experts located in London and across Europe.- Directed the European operation of rich data/asset syndication to 100’s of business partner online retailers.- 20% YoY revenue increase of the Sony Europe ecommerce “Where to Buy” Program.- Increased process efficiencies through budgets and creation/monitoring of ROI models for Sony Europe Online sales campaign activities.

Tokyo, Japan

Established a project management office focused on global content & UX for digital marketing within Sony’s Tokyo headquarters and completed a knowledge transfer initiative as the final phase of a multi-year, multimillion-dollar global web localization, centralization, and digital transformation program. Product owner of the Sony global web platform, providing oversight and business requirements/backlog management for global content creation and UX experience across all Sony Web properties.- Stabilised global operations by setting up PMO i.e. framework, role / process definition and best practices for Sony UX and content production.- Improved budget cost management by creating business models for global UX and content creation.- 5% YoY cost efficiencies by optimizing production costs and reduced cost per project.

San Francisco Bay Area

Created and led the creative operations team to spearhead global product content creation and front end development (AGILE/SCRUM) for the global web platform that served 101 countries across 6 continents and supported 38 languages. - Introduced considerable operational and financial efficiencies as Creative Operations Director for Sony Corporation of America.- Drove through significant operational and financial efficiencies, through Agile/SCRUM development methodology implementation- Successfully led delivery of multi-million $ budget for global content creation/development and implementation- Delivered significant % increase in production of rich media, interactive content

Turkey, Belgium

Led multi-disciplinary teams in the design, development and implementation of a single web platform to support marketing and ecommerce across Europe as Sony Europe’s Manager of Design & Development.Promoted to lead teams of Project managers, web developers, business analysts and marketing operations specialists as the technical product owner of web operations within this near shore design center. Held accountability for project delivery from concept through UX design and front-end development and implementation for all marketing and ecommerce properties.- Increased customer satisfaction through merging the marketing and ecommerce customer journeys to deliver an increase in sales and optimized end-to-end business operations.- Improved quality by launching an internal system to monitor quality of systems/team deliverables.- Delivered a program that provided real time project and program visibility to business owners and stakeholders.

Belgium

Assumed this management role to lead a team of project managers and external agencies concerned with content production.

Belgium

Content creation process (Page creation, translation, implementation)- CMS integration, testing and role out to Europe- Site feature creation and implementation- Requirement gathering from online stakeholders- A-Z project management (inception to deployment)- Team management- Program management – European overview of all online projects

Austria, Belgium

Promoted to lead a team of six designers and developers in the production of web campaigns for Sony product launches across Europe.

Belgium, France

Led a team of designers in the development and launch of website of a travel channel.

Belgium

South Africa