OverviewMost recently I was at Cronin and Company, an advertising agency with a history primarily in traditional advertising. The agency was having challenges transitioning to a standardized social media structure and I was tasked with defining, building, growing, and measuring their social media offering. I was able to help them overcome these challenges and also maintain the day-to-day social media activities for accounts including Connecticut Green Bank, Connecticut Department of Mental Health, Liberty Bank, and McDonald’s regional accounts. Highlights-Created agency’s first universal social media framework which included demographic discovery, content strategy, paid/organic advertising approaches, and success metrics dashboard.-Owned client relationships for all social channels; also responsible for developing recommendations, running analysis and continuously optimizing metrics and campaign success.-Increased all, client, social media success metrics including network growth, reach/impressions, and engagement rate from previous time before employment by advising and executing recommended test strategies.-Held responsibility across all social clients, including developing content strategy, implementing dashboards and establishing KPIs, advising and implementing paid strategies, generating and analyzing reports and driving insights for recommendations from the data.-Channels of expertise for analysis within paid social include Excel and native platform analytics, such as Facebook Insights, Twitter Analytics, and LinkedIn’s native tool. Success is measured by network growth, content visibility, engagement, and social referral traffic to clients’ websites.

OverviewEuro-Pro is where I found myself professionally. I learned the ins and outs of direct response advertising and measurable digital strategy. Starting as a consumer marketing associate, I managed the process of traditional and digital asset collection to support the company’s short and long form commercials, landing pages and websites. I was then promoted to social media specialist where I was the manager of an interactive online community responsible for increasing engagement and growing social subscribers. I was promoted a second time to online marketing specialist where I took on the additional responsibility of managing and testing more holistic digital campaigns such as landing page and website builds, mobile initiatives, and retail sales digital support. Highlights-Improved landing page conversion and raised digital AOV to highest in company history.-Managed execution process and asset delivery of PPC campaigns.-Managed teams for product website builds to support pre and post purchase experiences.-Assisted in launch of new mobile shopping cart increasing mobile conversion significantly.-Managed asset delivery, and assisted in strategy, for company website re-launch of Ninjakitchen and Sharkclean brands.-Created product reviews dashboard allowing product teams to measure product sentiments to better advise future product direction.-Increased Facebook fan base by more than 400% for two different brands within 1 year.-Provided online reputation and crisis management, successfully turning around negative sentiment and brand expectations.-Trained internal and external resources for social media community management.

OverviewRounder won 7 Grammy awards during my tenure. My role was to manage artist and label social medial accounts by implementing marketing campaigns/promotions, and analyze network demographics. At the end of my internship I was asked to stay on and work in the publishing department requesting mechanical licenses from the Harry Fox Agency, which I agreed to do. I left Rounder with a love for digital marketing…and a new appreciation for folk and country music!