Lance Hoffman Email & Phone Number

San Diego, CA, US

Greater San Diego Area

San Diego, California, United States

Digital Bridge is a boutique strategy consultancy and marketing agency that works with innovative technology and industrial companies to help them launch products, enter new markets, and optimize go-to-market and partnership models through strategic direction, operational transformation, and story development.

Carlsbad, CA

Managed and/or executed all marketing programs including digital advertising, email marketing, social media advertising and content strategy, online store, website, public relations, event marketing programs, trade shows, influencer marketing, in-store POS materials, sales support materials, OOH advertising and the analysis of all associated data and.

Irvine, California, United States

• Responsible for the definition and execution of home energy management consumer product launches with utilities including the creation of sales collateral, messaging, customer value propositions, press releases.
• Responsible for all outward-facing marketing activities including creation and management of all social media properties
• Worked closely with teams in Europe and Asia to deliver co-branded marketing materials with international utility partners

St Louis, Missouri, United States

• P&L responsibility for all e‐commerce business and services with annual on‐line revenues in excess of $50M
• Expanded the client base of nascent e‐commerce division from 1 to 12 clients in the first year with overall responsibility for client acquisition, online store launches and client retention
• Led the effort to redesign the e‐commerce presence for our largest client (Sharp) resulting in a 50% increase in conversion rate, representing a potential increase of $5,000,000 in annual sales revenues

Del Mar, California, United States

GUNNAR Optiks is the leading innovator of technology eyewear designed specifically for reducing the eyestrain frequently experienced when viewing computer screens and other digital devices.

Aliso Viejo, California, United States

• Manage a team of professional account managers responsible for the retention and growth of online store revenues for our key clients' online stores.
• Develop strategies to optimize client e-commerce revenue through online marketing programs including email marketing, paid search, search engine optimization, comparison shopping engines, site optimization, affiliate.
• Define and execute International e-commerce strategies for key clients expanding into Europe, Asia and South America.
• Coordinate efforts with other support organizations including customer service, operations and marketing services to ensure client expectations are consistently met or exceeded.

Cupertino, California, United States

- Product marketing manager for Apple's first Internet product, the Apple Internet Connection Kit, shipping over 2MM copies in the first 18 months of 1995-1996. - Managed the product launch process for Apple's personal video conference solution, iSight and iChat AV, which eventually evolved into FaceTime.- Created the marketing deliverables for Apple.

Cupertino, California, United States

- Shipped over 2 million copies of Apple's first Internet product, the Apple Internet Connection Kit through retail sales and OEM marketing agreements as well as hardware bundles. - Responsible for all aspects of product definition, market strategy and product launch.- Product managed AppleSearch, the company's first entree into the Internet market.

Newport Beach, California, United States

- Responsible for $6,000,000 in sales to Apple’s third largest customer in Southern California, SCE, a 20% increase over previous years- Sold over $1 Million in Apple products to accounts that previously bought few or no Apple products- Winner of Golden Apple Award recognizing Apple’s top sales people in my first year on the job

- Successfully managed and contributed to the launch of several new products for Microsoft’s Digital Media Division including the Microsoft Producer, Digital Rights Manager, Digital Broadcast Manager, Windows Media Training Server products.

• Founding partner responsible for brand building, online and offline marketing, and defining the features and functionality of a multi-lingual, multi-locale, multi-currency e-commerce site to meet the needs of the Hong.
• Employed a combination of online, offline and outdoor advertising, promotions and programs to grow the registered user base by over 500%, and all significant site metrics by a factor of ten, including daily unique.
• Managed all marketing, public relations, strategic partnerships, brand building, agency relationships, customer loyalty programs, corporate identity, corporate communications and product launch initiatives in the Hong.

- Defined and executed marketing, sales and OEM strategies for Qualcomm’s first email server product, Eudora WorldMail

Founded in 1992, CyberSolutions was created to bring clients the benefits that come from more than 24 years experience with large organizations such as Microsoft, Apple, Cisco, Qualcomm and IBM, as well as smaller, growing companies like Emaimai Hong Kong Ltd., Cinebase and BroadStream. These benefits—which include a broad range of technology and marketing.

High School

Ms, Bs, Computer Science