Lance Hoffman Email and Phone Number
San Diego, CA, US
Lance Hoffman's Location
San Diego, California, United States, United States
Lance Hoffman's Contact Details
Lance Hoffman work email
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Lance Hoffman personal email
n/a
About Lance Hoffman
Lance Hoffman is a Adjunct Professor Of Marketing at San Diego State University. He possess expertise in strategic partnerships, product marketing, product management, e commerce, marketing strategy and 45 more skills.
Lance Hoffman's Current Company Details
Lance Hoffman Work Experience Details
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Adjunct Professor Of MarketingSan Diego State UniversitySan Diego, Ca, Us
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Adjunct Professor Of MarketingSan Diego State University Oct 2014 - PresentGreater San Diego Area
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Marketing Consultant (Paypal And Cisco)Digital Bridge Partners Mar 2019 - Mar 2020San Diego, California, United StatesDigital Bridge is a boutique strategy consultancy and marketing agency that works with innovative technology and industrial companies to help them launch products, enter new markets, and optimize go-to-market and partnership models through strategic direction, operational transformation, and story development. -
Vice President MarketingMamma Chia Aug 2009 - Dec 2019Carlsbad, CaManaged and/or executed all marketing programs including digital advertising, email marketing, social media advertising and content strategy, online store, website, public relations, event marketing programs, trade shows, influencer marketing, in-store POS materials, sales support materials, OOH advertising and the analysis of all associated data and metrics from these programs -
Vp, Marketing (Acting)Greenwave Systems Inc May 2009 - Jun 2014Irvine, California, United States• Responsible for the definition and execution of home energy management consumer product launches with utilities including the creation of sales collateral, messaging, customer value propositions, press releases, industry award submissions and tradeshow presence• Responsible for all outward-facing marketing activities including creation and management of all social media properties• Worked closely with teams in Europe and Asia to deliver co-branded marketing materials with international utility partners -
General Manager - EcommerceMeridian Enterprises Corporation Mar 2008 - Mar 2009St Louis, Missouri, United States• P&L responsibility for all e‐commerce business and services with annual on‐line revenues in excess of $50M• Expanded the client base of nascent e‐commerce division from 1 to 12 clients in the first year with overall responsibility for client acquisition, online store launches and client retention• Led the effort to redesign the e‐commerce presence for our largest client (Sharp) resulting in a 50% increase in conversion rate, representing a potential increase of $5,000,000 in annual sales revenues -
Vp Marketing, Founding MemberGunnar Optiks Apr 2007 - Mar 2008Del Mar, California, United StatesGUNNAR Optiks is the leading innovator of technology eyewear designed specifically for reducing the eyestrain frequently experienced when viewing computer screens and other digital devices. -
Vp Client ServicesDigital River Oct 2003 - Jan 2007Aliso Viejo, California, United States• Manage a team of professional account managers responsible for the retention and growth of online store revenues for our key clients' online stores. • Develop strategies to optimize client e-commerce revenue through online marketing programs including email marketing, paid search, search engine optimization, comparison shopping engines, site optimization, affiliate networks, online auctions and other industry-standard best practices. • Define and execute International e-commerce strategies for key clients expanding into Europe, Asia and South America.• Coordinate efforts with other support organizations including customer service, operations and marketing services to ensure client expectations are consistently met or exceeded. -
Marketing ManagerApple Dec 1988 - Oct 2003Cupertino, California, United States- Product marketing manager for Apple's first Internet product, the Apple Internet Connection Kit, shipping over 2MM copies in the first 18 months of 1995-1996. - Managed the product launch process for Apple's personal video conference solution, iSight and iChat AV, which eventually evolved into FaceTime.- Created the marketing deliverables for Apple ProApps line of audio and video applications including Final Cut Pro 4, Shake, Soundtrack, LiveType, and Compressor. -
Sr. Product Manager - Internet Connection KitApple Dec 1988 - Sep 1996Cupertino, California, United States- Shipped over 2 million copies of Apple's first Internet product, the Apple Internet Connection Kit through retail sales and OEM marketing agreements as well as hardware bundles. - Responsible for all aspects of product definition, market strategy and product launch.- Product managed AppleSearch, the company's first entree into the Internet market.
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National Account Sales ExecutiveApple Sep 1990 - Feb 1992Newport Beach, California, United States- Responsible for $6,000,000 in sales to Apple’s third largest customer in Southern California, SCE, a 20% increase over previous years- Sold over $1 Million in Apple products to accounts that previously bought few or no Apple products- Winner of Golden Apple Award recognizing Apple’s top sales people in my first year on the job
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Marketing ConsultantMicrosoft Oct 1998 - Sep 2003- Successfully managed and contributed to the launch of several new products for Microsoft’s Digital Media Division including the Microsoft Producer, Digital Rights Manager, Digital Broadcast Manager, Windows Media Training Server products. -
Co-Founder, Vp, MarketingEmaimai Hong Kong, Ltd. May 1999 - Jul 2001• Founding partner responsible for brand building, online and offline marketing, and defining the features and functionality of a multi-lingual, multi-locale, multi-currency e-commerce site to meet the needs of the Hong Kong and Global Chinese community• Employed a combination of online, offline and outdoor advertising, promotions and programs to grow the registered user base by over 500%, and all significant site metrics by a factor of ten, including daily unique visitors and conversion rates• Managed all marketing, public relations, strategic partnerships, brand building, agency relationships, customer loyalty programs, corporate identity, corporate communications and product launch initiatives in the Hong Kong market
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Marketing ConsultantQualcomm, Inc. Sep 1996 - Aug 1997- Defined and executed marketing, sales and OEM strategies for Qualcomm’s first email server product, Eudora WorldMail -
Managing PartnerCybersolutions, Inc. Jul 1992 - May 1993Founded in 1992, CyberSolutions was created to bring clients the benefits that come from more than 24 years experience with large organizations such as Microsoft, Apple, Cisco, Qualcomm and IBM, as well as smaller, growing companies like Emaimai Hong Kong Ltd., Cinebase and BroadStream. These benefits—which include a broad range of technology and marketing skills and knowledge, backed by extensive marketplace experience—combine to make CyberSolutions a uniquely capable, highly versatile consulting firm, with the "know-how" it takes to market products effectively regardless of market-specific challenges, organizational complexities, or budget constraints.
Lance Hoffman Skills
Strategic Partnerships
Product Marketing
Product Management
E Commerce
Marketing Strategy
Business Development
Marketing
Online Marketing
Management
Product Development
Crm
Email Marketing
Strategy
Program Management
Competitive Analysis
Leadership
Seo
Sales
Account Management
Social Media Marketing
Saas
Social Media
Brand Management
Entrepreneurship
Cross Functional Team Leadership
Mobile Devices
Marketing Management
Go To Market Strategy
Strategic Planning
Online Advertising
Web Analytics
New Business Development
Enterprise Software
Product Launch
Project Management
Digital Media
Executive Management
Business Strategy
Ppc
Analytics
Cloud Computing
Lead Generation
Sem
Team Management
Social Networking
Multi Channel Marketing
B2b
Salesforce.com
International Expansion
Mobile Applications
Lance Hoffman Education Details
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Horace Mann SchoolHigh School -
Computer Science
Frequently Asked Questions about Lance Hoffman
What company does Lance Hoffman work for?
Lance Hoffman works for San Diego State University
What is Lance Hoffman's role at the current company?
Lance Hoffman's current role is Adjunct Professor Of Marketing.
What is Lance Hoffman's email address?
Lance Hoffman's email address is la****@****ers.com
What schools did Lance Hoffman attend?
Lance Hoffman attended Horace Mann School, Union College.
What skills is Lance Hoffman known for?
Lance Hoffman has skills like Strategic Partnerships, Product Marketing, Product Management, E Commerce, Marketing Strategy, Business Development, Marketing, Online Marketing, Management, Product Development, Crm, Email Marketing.
Not the Lance Hoffman you were looking for?
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Lance Hoffman
Washington, Dc8verizon.net, gmail.com, gmail.com, stanfordalumni.org, gmail.com, gwu.edu, seas.gwu.edu, gwu.edu2 +141060XXXXX
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3bec-lin.com, surveyingcompany.com, bec-lin.com2 +128166XXXXX
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Lance Hoffman
Los Angeles, Ca2alumni.cmc.edu, tcw.com5 +121362XXXXX
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